Exam 11: Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics
Exam 1: Welcome to the World of Marketing150 Questions
Exam 2: Global, ethical, and Sustainable Marketing150 Questions
Exam 3: Strategic Market Planning150 Questions
Exam 4: Market Research148 Questions
Exam 5: Marketing Analytics: Welcome to the Era of Big Data135 Questions
Exam 6: Understand Consumer and Business Markets154 Questions
Exam 7: Segmentation,target Marketing,and Positioning150 Questions
Exam 8: Innovation and New Product Development150 Questions
Exam 9: Product II: Product Strategy,branding,and Product Management150 Questions
Exam 10: Price: What Is the Value Proposition Worth148 Questions
Exam 11: Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics149 Questions
Exam 12: Delivering the Customer Experience: Bricks and Clicks161 Questions
Exam 13: Promotion I: Advertising and Sales Promotion160 Questions
Exam 14: Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations155 Questions
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Retailers handle the financial exchange when a customer pays for a product.This is an example of the ________ function of channel intermediaries.
(Multiple Choice)
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To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.
(Multiple Choice)
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In a ________,two or more companies at the same channel level join together to develop a new marketing opportunity.
(Multiple Choice)
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Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.
(True/False)
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Through the use of ________,a company is able to know exactly where a product is located within the distribution channel.
(Multiple Choice)
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Compare the responsibilities associated with full-service merchant wholesalers to those associated with limited-service merchant wholesalers.
(Essay)
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Rooms-To-Go furniture retailers perform a channel intermediary facilitating function by providing financing for customers' purchases.
(True/False)
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An appliance,television,and stereo dealer serves as an authorized repair center,provides maintenance contracts,and sells essential supplies to customers.What types of channel functions are being implemented by this dealer?
(Essay)
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An independent hardware retail store 100 miles from the nearest city of more than 5,000 people but providing needed supplies for area ranchers would most likely buy its plumbing and electrical supplies through a ________.
(Multiple Choice)
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Which of the following is most likely to force a manufacturer to pay a slotting allowance?
(Multiple Choice)
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When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to pursue a new marketing opportunity,they are forming a horizontal marketing system.
(True/False)
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Steve's Physco Skates sells its products to Walmart,who then sells them to the consumer.This is an example of a(n)________.
(Multiple Choice)
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Explain the rationale for identifying the best modes of transportation for a product.
(Essay)
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Which type of distribution means limiting distribution of a product to a single outlet in a particular region?
(Multiple Choice)
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Once an organization has developed its distribution objectives,it should next ________.
(Multiple Choice)
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Burger King,Holiday Inn,Avis,and H&R Block tax service are all franchises,which means they are also members of a(n)________ vertical marketing system (VMS).
(Multiple Choice)
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Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.
(Multiple Choice)
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