Question 1

Which of the following is most likely intensively distributed?

Accepted Answer

A) Olympus digital cameras 
B) BMW automobiles 
C) Diesel blue jeans 
D) Coca-Cola beverages 
E) Nike running shoes 
A) Olympus digital cameras 
B) BMW automobiles 
C) Diesel blue jeans 
D) Coca-Cola beverages 
E) Nike running shoes

Question 2

Which of the following is the best example of a direct channel?

Accepted Answer

A) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center,and the Design Center then sells it to consumers. 
B) Family Dollar Store sells modeling clay to school-age children. 
C) A wholesaler sells candy to convenience stores,who then sell it to store patrons. 
D) Farmer Mintz sells corn to the Hughes household,who will eat it for supper. 
E) A farmer in Colombia sells flowers to an international broker,who makes sure the flowers reach consumers in the United States. 
A) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center,and the Design Center then sells it to consumers. 
B) Family Dollar Store sells modeling clay to school-age children. 
C) A wholesaler sells candy to convenience stores,who then sell it to store patrons. 
D) Farmer Mintz sells corn to the Hughes household,who will eat it for supper. 
E) A farmer in Colombia sells flowers to an international broker,who makes sure the flowers reach consumers in the United States.

Question 3

Why are direct channels of distribution common in business-to-business markets dealing with high-dollar,high-profit items?

Accepted Answer

Business-to-business marketing often mea

Question 4

Which stage of activity in logistics involves waste disposal and recycling?

Accepted Answer

A) inbound logistics 
B) operations 
C) outbound logistics 
D) reverse logistics 
E) services 
A) inbound logistics 
B) operations 
C) outbound logistics 
D) reverse logistics 
E) services

Question 5

Proud Pets,a producer of clothing and accessories for pets,has recently partnered with a regional chain of pet stores.Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Accepted Answer

A) promoting its products through advertising 
B) assembling and packaging its products for final sale 
C) distributing relevant market information 
D) identifying raw materials and other productive inputs 
E) taking a risk that items may not sell 
A) promoting its products through advertising 
B) assembling and packaging its products for final sale 
C) distributing relevant market information 
D) identifying raw materials and other productive inputs 
E) taking a risk that items may not sell

Question 6

Selective distribution strategies are most suitable for convenience products.

Accepted Answer

A) True 
 B)False

Question 7

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

Accepted Answer

Producers of convenience products and st

Question 8

Conventional distribution channels consist of one or more ________ producers,wholesalers,and retailers.

Accepted Answer

A) independent 
B) product-related 
C) contract 
D) merchant 
E) domestic 
A) independent 
B) product-related 
C) contract 
D) merchant 
E) domestic

Question 9

Manufacturers' ________,also called manufacturers' representatives,represent a buyer or seller on an ongoing basis.

Accepted Answer

A) brokers 
B) franchisers 
C) agents 
D) retailers 
E) intermediaries 
A) brokers 
B) franchisers 
C) agents 
D) retailers 
E) intermediaries

Question 10

How can a firm benefit from involvement in a contractual VMS?

Accepted Answer

A contractual VMS consists of

Question 11

The producer-retailer-consumer channel is ________.

Accepted Answer

A) the most efficient channel 
B) also referred to as a triple channel 
C) the shortest indirect channel 
D) the shortest direct channel 
E) a rarely used channel form 
A) the most efficient channel 
B) also referred to as a triple channel 
C) the shortest indirect channel 
D) the shortest direct channel 
E) a rarely used channel form

Question 12

Which of the following includes all the activities necessary to convert raw materials into a good or service and put it in the hands of the consumer or business customer?

Accepted Answer

A) the supply chain 
B) the value chain 
C) the channel of distribution 
D) the retailer chain 
E) the industrial network 
A) the supply chain 
B) the value chain 
C) the channel of distribution 
D) the retailer chain 
E) the industrial network

Question 13

A commission merchant would most likely sell which of the following?

Accepted Answer

A) agricultural products 
B) extractive materials such as coal and iron 
C) convenience goods such as gum and candy 
D) fresh fruits and vegetables 
E) real estate 
A) agricultural products 
B) extractive materials such as coal and iron 
C) convenience goods such as gum and candy 
D) fresh fruits and vegetables 
E) real estate

Question 14

Which of the following statements about manufacturers' agents is true?

Accepted Answer

A) Manufacturers' agents are also called manufacturers' brokers. 
B) Manufacturers' agents most typically work for only one manufacturer. 
C) Manufacturers' agents are compensated with commissions based on a percentage of what they sell. 
D) Manufacturers' agents have unlimited sales territories. 
E) Manufacturers' agents are entirely supervised by the manufacturer for whom they sell. 
A) Manufacturers' agents are also called manufacturers' brokers. 
B) Manufacturers' agents most typically work for only one manufacturer. 
C) Manufacturers' agents are compensated with commissions based on a percentage of what they sell. 
D) Manufacturers' agents have unlimited sales territories. 
E) Manufacturers' agents are entirely supervised by the manufacturer for whom they sell.

Question 15

Which of the following is the series of firms or individuals that facilitate(s)the movement of a product from the producer to the final customers?

Accepted Answer

A) the industrial network 
B) the retailer chain 
C) the multilevel network 
D) the channel of distribution 
E) the conventional marketing system 
A) the industrial network 
B) the retailer chain 
C) the multilevel network 
D) the channel of distribution 
E) the conventional marketing system

Question 16

Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?

Accepted Answer

A) a vertical marketing system 
B) a horizontal marketing system 
C) a hybrid marketing system 
D) a logistics system 
E) an intensive distribution system 
A) a vertical marketing system 
B) a horizontal marketing system 
C) a hybrid marketing system 
D) a logistics system 
E) an intensive distribution system

Question 17

A new company called LidRock is prospering because it figured out a novel way to get music,video games,and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks.LidRock is focusing on which one of the four Ps?

Accepted Answer

A) product 
B) price 
C) promotion 
D) place 
E) profit 
A) product 
B) price 
C) promotion 
D) place 
E) profit

Question 18

Truck jobbers are limited-service merchant wholesalers who would most likely handle which of the following?

Accepted Answer

A) building materials 
B) fruits and vegetables 
C) coal and lumber 
D) cosmetics 
E) magazines 
A) building materials 
B) fruits and vegetables 
C) coal and lumber 
D) cosmetics 
E) magazines

Question 19

How do merchant wholesalers and agents/brokers differ?

Accepted Answer

Merchant wholesalers "take tit

Question 20

What types of products are selectively distributed?

Accepted Answer

With this type of distribution,more than

Which of the following is most likely intensively distributed?

Which of the following is the best example of a direct channel?

Why are direct channels of distribution common in business-to-business markets dealing with high-dollar,high-profit items?

Which stage of activity in logistics involves waste disposal and recycling?

Proud Pets,a producer of clothing and accessories for pets,has recently partnered with a regional chain of pet stores.Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Selective distribution strategies are most suitable for convenience products.

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

Conventional distribution channels consist of one or more ________ producers,wholesalers,and retailers.

Manufacturers' ________,also called manufacturers' representatives,represent a buyer or seller on an ongoing basis.

How can a firm benefit from involvement in a contractual VMS?

The producer-retailer-consumer channel is ________.

Which of the following includes all the activities necessary to convert raw materials into a good or service and put it in the hands of the consumer or business customer?

A commission merchant would most likely sell which of the following?

Which of the following statements about manufacturers' agents is true?

Which of the following is the series of firms or individuals that facilitate(s)the movement of a product from the producer to the final customers?

Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?

A new company called LidRock is prospering because it figured out a novel way to get music,video games,and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks.LidRock is focusing on which one of the four Ps?

Truck jobbers are limited-service merchant wholesalers who would most likely handle which of the following?

How do merchant wholesalers and agents/brokers differ?

What types of products are selectively distributed?

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

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Exam 11: Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Which of the following is most likely intensively distributed?

Which of the following is the best example of a direct channel?

Why are direct channels of distribution common in business-to-business markets dealing with high-dollar,high-profit items?

Which stage of activity in logistics involves waste disposal and recycling?

Proud Pets,a producer of clothing and accessories for pets,has recently partnered with a regional chain of pet stores.Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Selective distribution strategies are most suitable for convenience products.

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

Conventional distribution channels consist of one or more ________ producers,wholesalers,and retailers.

Manufacturers' ________,also called manufacturers' representatives,represent a buyer or seller on an ongoing basis.

How can a firm benefit from involvement in a contractual VMS?

The producer-retailer-consumer channel is ________.

Which of the following includes all the activities necessary to convert raw materials into a good or service and put it in the hands of the consumer or business customer?

A commission merchant would most likely sell which of the following?

Which of the following statements about manufacturers' agents is true?

Which of the following is the series of firms or individuals that facilitate(s)the movement of a product from the producer to the final customers?

Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?

A new company called LidRock is prospering because it figured out a novel way to get music,video games,and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks.LidRock is focusing on which one of the four Ps?

Truck jobbers are limited-service merchant wholesalers who would most likely handle which of the following?

How do merchant wholesalers and agents/brokers differ?

What types of products are selectively distributed?

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters