Question 1

________ is defined as the identification of code values that are associated with the possible responses for each question on the questionnaire.

Accepted Answer

A) Data identification 
B) Data analysis 
C) Data collection 
D) Data response 
E) Data coding 
A) Data identification 
B) Data analysis 
C) Data collection 
D) Data response 
E) Data coding

Question 2

Break-offs and item omissions are categorized under sampling errors.

Accepted Answer

A) True 
 B)False

Question 3

While taking a survey,Ginny is constantly disturbed by her 10-year-old son,as a result of which she loses track and gives quick responses to all the questions.Which form of unintentional respondent error is evident here?

Accepted Answer

A) cheating 
B) distraction 
C) attention loss 
D) misunderstanding 
E) nonresponse 
A) cheating 
B) distraction 
C) attention loss 
D) misunderstanding 
E) nonresponse

Question 4

Which of the following is a type of intentional fieldworker error?

Accepted Answer

A) guessing 
B) fatigue 
C) nonresponse 
D) cheating 
E) misunderstandings 
A) guessing 
B) fatigue 
C) nonresponse 
D) cheating 
E) misunderstandings

Question 5

Which of the following mechanisms is commonly used by professional field data-collection companies in minimizing unintentional fieldworker errors?

Accepted Answer

A) maintaining confidentiality 
B) reward programs 
C) monetary incentives 
D) selection and training 
E) third-person technique 
A) maintaining confidentiality 
B) reward programs 
C) monetary incentives 
D) selection and training 
E) third-person technique

Question 6

According to CASRO,response rate is defined as the ratio of the number of completed interviews to the number of eligible units in the sample.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is most likely why respondents fail to tell the truth in surveys?

Accepted Answer

A) respondents fail to tell the truth in surveys 
B) fieldworkers start cheating to complete the surveys 
C) fieldworkers become fatigued 
D) respondents suffer attention loss 
E) interviewers start misleading respondents 
A) respondents fail to tell the truth in surveys 
B) fieldworkers start cheating to complete the surveys 
C) fieldworkers become fatigued 
D) respondents suffer attention loss 
E) interviewers start misleading respondents

Question 8

________ occurs when the respondent is given assurances that his or her answers will remain private.

Accepted Answer

A) Confidentiality 
B) Supervision 
C) Anonymity 
D) Role-playing 
E) Validation check 
A) Confidentiality 
B) Supervision 
C) Anonymity 
D) Role-playing 
E) Validation check

Question 9

An unintentional respondent error occurs when a respondent's interest in the survey wanes,and this type of unintentional error is known as:

Accepted Answer

A) cheating. 
B) attention loss. 
C) fatigue-related error. 
D) misunderstanding. 
E) nonresponse. 
A) cheating. 
B) attention loss. 
C) fatigue-related error. 
D) misunderstanding. 
E) nonresponse.

Question 10

________ occur whenever a data collection person willfully violates the data collection requirements set forth by the researcher.

Accepted Answer

A) Unintentional fieldworker errors 
B) Intentional respondent errors 
C) Unintentional respondent errors 
D) Intentional fieldworker errors 
E) Instinctive respondent errors 
A) Unintentional fieldworker errors 
B) Intentional respondent errors 
C) Unintentional respondent errors 
D) Intentional fieldworker errors 
E) Instinctive respondent errors

Question 11

While the interviewer asked for Karen's monthly gross salary,Karen told him her monthly net salary.Which of the following is evident here?

Accepted Answer

A) respondent distraction 
B) respondent guessing 
C) fatigue-related mistakes 
D) respondent misunderstanding 
E) nonresponse 
A) respondent distraction 
B) respondent guessing 
C) fatigue-related mistakes 
D) respondent misunderstanding 
E) nonresponse

Question 12

Online survey respondents who yea-say,nay-say,or give excessive no opinion answers are sometimes referred to as speeders because they are giving rapid-fire answers without reading the questions carefully.

Accepted Answer

A) True 
 B)False

Question 13

Keith is paid $5 per interview.He questions people on their buying behavior.An unfinished interview does not earn him any compensation,therefore,he fabricates the data collected to earn the compensation sometimes.Which of the following data collection errors is evident here?

Accepted Answer

A) cheating 
B) nonresponse 
C) attention loss 
D) misunderstandings 
E) fatigue 
A) cheating 
B) nonresponse 
C) attention loss 
D) misunderstandings 
E) fatigue

Question 14

Supervision and validation are ways the marketing research industry controls for interviewer cheating.

Accepted Answer

A) True 
 B)False

Question 15

An unintentional interviewer error occurs whenever a data collection person willfully violates the data collection requirements set forth by the researcher.

Accepted Answer

A) True 
 B)False

Question 16

Respondent misunderstanding occurs when a fieldworker believes he or she knows how to administer a survey but instead does it incorrectly.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is NOT a nonsampling error?

Accepted Answer

A) all types of nonresponse error 
B) data gathering and handling error 
C) data analysis 
D) data interpretation error 
E) size of the sample taken 
A) all types of nonresponse error 
B) data gathering and handling error 
C) data analysis 
D) data interpretation error 
E) size of the sample taken

Question 18

Respondents can misunderstand,guess,lose attention,suffer distractions,and suffer respondent fatigue,which are all examples of intentional respondent error and they all contribute to sampling error.

Accepted Answer

A) True 
 B)False

Question 19

Role-playing sessions are meetings in which the supervisor introduces the survey and questionnaire administration requirements to the fieldworkers.

Accepted Answer

A) True 
 B)False

Question 20

Nonresponse includes a failure on the part of a prospective respondent to take part in the survey,premature termination of the interview,or refusals to answer specific questions on the questionnaire.

Accepted Answer

A) True 
 B)False

________ is defined as the identification of code values that are associated with the possible responses for each question on the questionnaire.

Break-offs and item omissions are categorized under sampling errors.

While taking a survey,Ginny is constantly disturbed by her 10-year-old son,as a result of which she loses track and gives quick responses to all the questions.Which form of unintentional respondent error is evident here?

Which of the following is a type of intentional fieldworker error?

Which of the following mechanisms is commonly used by professional field data-collection companies in minimizing unintentional fieldworker errors?

According to CASRO,response rate is defined as the ratio of the number of completed interviews to the number of eligible units in the sample.

Which of the following is most likely why respondents fail to tell the truth in surveys?

________ occurs when the respondent is given assurances that his or her answers will remain private.

An unintentional respondent error occurs when a respondent's interest in the survey wanes,and this type of unintentional error is known as:

________ occur whenever a data collection person willfully violates the data collection requirements set forth by the researcher.

While the interviewer asked for Karen's monthly gross salary,Karen told him her monthly net salary.Which of the following is evident here?

Online survey respondents who yea-say,nay-say,or give excessive no opinion answers are sometimes referred to as speeders because they are giving rapid-fire answers without reading the questions carefully.

Keith is paid $5 per interview.He questions people on their buying behavior.An unfinished interview does not earn him any compensation,therefore,he fabricates the data collected to earn the compensation sometimes.Which of the following data collection errors is evident here?

Supervision and validation are ways the marketing research industry controls for interviewer cheating.

An unintentional interviewer error occurs whenever a data collection person willfully violates the data collection requirements set forth by the researcher.

Respondent misunderstanding occurs when a fieldworker believes he or she knows how to administer a survey but instead does it incorrectly.

Which of the following is NOT a nonsampling error?

Respondents can misunderstand,guess,lose attention,suffer distractions,and suffer respondent fatigue,which are all examples of intentional respondent error and they all contribute to sampling error.

Role-playing sessions are meetings in which the supervisor introduces the survey and questionnaire administration requirements to the fieldworkers.

Nonresponse includes a failure on the part of a prospective respondent to take part in the survey,premature termination of the interview,or refusals to answer specific questions on the questionnaire.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 11: Dealing With Fieldwork and Data Quality

________ is defined as the identification of code values that are associated with the possible responses for each question on the questionnaire.

Break-offs and item omissions are categorized under sampling errors.

While taking a survey,Ginny is constantly disturbed by her 10-year-old son,as a result of which she loses track and gives quick responses to all the questions.Which form of unintentional respondent error is evident here?

Which of the following is a type of intentional fieldworker error?

Which of the following mechanisms is commonly used by professional field data-collection companies in minimizing unintentional fieldworker errors?

According to CASRO,response rate is defined as the ratio of the number of completed interviews to the number of eligible units in the sample.

Which of the following is most likely why respondents fail to tell the truth in surveys?

________ occurs when the respondent is given assurances that his or her answers will remain private.

An unintentional respondent error occurs when a respondent's interest in the survey wanes,and this type of unintentional error is known as:

________ occur whenever a data collection person willfully violates the data collection requirements set forth by the researcher.

While the interviewer asked for Karen's monthly gross salary,Karen told him her monthly net salary.Which of the following is evident here?

Online survey respondents who yea-say,nay-say,or give excessive no opinion answers are sometimes referred to as speeders because they are giving rapid-fire answers without reading the questions carefully.

Keith is paid $5 per interview.He questions people on their buying behavior.An unfinished interview does not earn him any compensation,therefore,he fabricates the data collected to earn the compensation sometimes.Which of the following data collection errors is evident here?

Supervision and validation are ways the marketing research industry controls for interviewer cheating.

An unintentional interviewer error occurs whenever a data collection person willfully violates the data collection requirements set forth by the researcher.

Respondent misunderstanding occurs when a fieldworker believes he or she knows how to administer a survey but instead does it incorrectly.

Which of the following is NOT a nonsampling error?

Respondents can misunderstand,guess,lose attention,suffer distractions,and suffer respondent fatigue,which are all examples of intentional respondent error and they all contribute to sampling error.

Role-playing sessions are meetings in which the supervisor introduces the survey and questionnaire administration requirements to the fieldworkers.

Nonresponse includes a failure on the part of a prospective respondent to take part in the survey,premature termination of the interview,or refusals to answer specific questions on the questionnaire.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters