Question 1

Which of the following is why potential respondents refuse to take surveys?

Accepted Answer

A) companies have reduced monetary incentives for interviewers 
B) distaste for survey participation,busy schedules,and desire for privacy 
C) respondents feel embarrassed to answer questions in the public 
D) lack of compensation for the time respondents spare for the interview 
E) complexity of the questions posed by the interviewers 
A) companies have reduced monetary incentives for interviewers 
B) distaste for survey participation,busy schedules,and desire for privacy 
C) respondents feel embarrassed to answer questions in the public 
D) lack of compensation for the time respondents spare for the interview 
E) complexity of the questions posed by the interviewers

Question 2

Leading the respondent refers to attempting to influence the respondent's answers through wording,voice inflection,or body language.

Accepted Answer

A) True 
 B)False

Question 3

Fieldworker misunderstanding would be considered an:

Accepted Answer

A) instinctive interviewer error. 
B) unintentional interviewer error. 
C) intentional fieldworker error. 
D) unintentional respondent error. 
E) intentional respondent error. 
A) instinctive interviewer error. 
B) unintentional interviewer error. 
C) intentional fieldworker error. 
D) unintentional respondent error. 
E) intentional respondent error.

Question 4

Falsehoods and nonresponse are two unintentional respondent errors.

Accepted Answer

A) True 
 B)False

Question 5

Respondent cooperation refers to the general willingness of people to participate in research.

Accepted Answer

A) True 
 B)False

Question 6

________ refers to attempting to influence the respondent's answers through wording,voice inflection,or body language.

Accepted Answer

A) Leading the respondent 
B) Respondent misunderstanding 
C) Respondent fatigue 
D) Nonresponse 
E) Interviewer cheating 
A) Leading the respondent 
B) Respondent misunderstanding 
C) Respondent fatigue 
D) Nonresponse 
E) Interviewer cheating

Question 7

________ are dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's part.

Accepted Answer

A) Leading the respondents 
B) Orientation sessions 
C) Validation checks 
D) Role-playing sessions 
E) Third-person techniques 
A) Leading the respondents 
B) Orientation sessions 
C) Validation checks 
D) Role-playing sessions 
E) Third-person techniques

Question 8

________ includes a failure on the part of a prospective respondent to take part in the survey,premature termination of the interview,or refusals to answer specific questions on the questionnaire.

Accepted Answer

A) Nonresponse 
B) Cheating 
C) Misunderstanding 
D) Attention loss 
E) Fatigue 
A) Nonresponse 
B) Cheating 
C) Misunderstanding 
D) Attention loss 
E) Fatigue

Question 9

Which of the following is true about nonsampling errors?

Accepted Answer

A) It cannot be measured by a formula like sampling errors. 
B) It can be measured as accurately as sampling errors. 
C) It can be measured if the sample plan is available. 
D) It cannot be measured if the sample size is not available. 
E) It can be easily controlled like sampling errors. 
A) It cannot be measured by a formula like sampling errors. 
B) It can be measured as accurately as sampling errors. 
C) It can be measured if the sample plan is available. 
D) It cannot be measured if the sample size is not available. 
E) It can be easily controlled like sampling errors.

Question 10

________ occurs when a fieldworker believes he or she knows how to administer a survey but instead does it incorrectly.

Accepted Answer

A) Instinctive interviewer error 
B) Intentional respondent error 
C) Interviewer misunderstanding 
D) Unintentional respondent error 
E) Intentional interviewer error 
A) Instinctive interviewer error 
B) Intentional respondent error 
C) Interviewer misunderstanding 
D) Unintentional respondent error 
E) Intentional interviewer error

Question 11

Which of the following best describes a completed survey?

Accepted Answer

A) a survey in which all the primary questions have been answered 
B) a survey in which all the demographic questions have been answered 
C) a survey in which there have been no break-offs 
D) a survey in which there have been no item omissions 
E) a survey in which confidentiality and anonymity have been maintained 
A) a survey in which all the primary questions have been answered 
B) a survey in which all the demographic questions have been answered 
C) a survey in which there have been no break-offs 
D) a survey in which there have been no item omissions 
E) a survey in which confidentiality and anonymity have been maintained

Question 12

A(n)________ occurs when a respondent reaches a certain point and then decides not to answer any more questions in the survey.

Accepted Answer

A) validation check 
B) reversal of scale end-points 
C) item omission 
D) break-off 
E) role-playing session 
A) validation check 
B) reversal of scale end-points 
C) item omission 
D) break-off 
E) role-playing session

Question 13

Rachel Luecht was responsible for conducting a survey of her university to determine as to what extent the students were in favor of a number of changes the university administration was considering.Rachel put posters up around the campus asking for students who wanted to earn extra money by interviewing other students on the campus.At the meeting,Rachel offered to pay the students $8 per hour.She also announced that she would supervise the interviews at random intervals and validate them at the end of the day.Rachel's decision to supervise the interviews would:

Accepted Answer

A) help ensure there are no misunderstandings among the fieldworkers collecting the information. 
B) help ensure that there is a minimum of fatigue among the fieldworkers collecting the information. 
C) help ensure that her fieldworkers do not cheat. 
D) help ensure that the respondents are plenty for fieldworkers to interview. 
E) help control respondent misunderstandings. 
A) help ensure there are no misunderstandings among the fieldworkers collecting the information. 
B) help ensure that there is a minimum of fatigue among the fieldworkers collecting the information. 
C) help ensure that her fieldworkers do not cheat. 
D) help ensure that the respondents are plenty for fieldworkers to interview. 
E) help control respondent misunderstandings.

Question 14

Which of the following best represents how a nonsampling error can be minimized?

Accepted Answer

A) The sample size taken should be small in order to determine the nonsampling error more accurately. 
B) Various controls can be imposed on the data collection process to minimize the effects of nonsampling error. 
C) The sample selected from the sample size should be random. 
D) The nonsampling error should be controlled. 
E) Data collection should be kept at a minimum to minimize nonsampling error. 
A) The sample size taken should be small in order to determine the nonsampling error more accurately. 
B) Various controls can be imposed on the data collection process to minimize the effects of nonsampling error. 
C) The sample selected from the sample size should be random. 
D) The nonsampling error should be controlled. 
E) Data collection should be kept at a minimum to minimize nonsampling error.

Question 15

Distractions and respondent fatigue are intentional respondent errors.

Accepted Answer

A) True 
 B)False

Question 16

Shenron has been interviewing a lot of respondents since 10 A.M.in the morning.It's 5.30 P.M.and he wants to go home as he is tired.With his final respondent,he forgets asking a few questions and also forgets to take notes.Which of the following data collection errors is evident here?

Accepted Answer

A) respondent misunderstanding 
B) interviewer cheating 
C) fatigue-related mistakes 
D) nonresponse 
E) respondent distraction 
A) respondent misunderstanding 
B) interviewer cheating 
C) fatigue-related mistakes 
D) nonresponse 
E) respondent distraction

Question 17

Which of the following is NOT an unintentional respondent error?

Accepted Answer

A) misunderstanding 
B) guessing 
C) attention loss 
D) nonresponse 
E) distractions 
A) misunderstanding 
B) guessing 
C) attention loss 
D) nonresponse 
E) distractions

Question 18

Role-playing sessions are dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role.

Accepted Answer

A) True 
 B)False

Question 19

Fieldworker errors are defined as errors committed by the individuals who administer questionnaires,typically interviewers.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is most likely why prompters are often used during long questionnaires?

Accepted Answer

A) to avoid misunderstandings 
B) to facilitate proper training 
C) to control attention loss or fatigue 
D) to make sure there is no interviewer cheating 
E) to avoid distractions 
A) to avoid misunderstandings 
B) to facilitate proper training 
C) to control attention loss or fatigue 
D) to make sure there is no interviewer cheating 
E) to avoid distractions

Which of the following is why potential respondents refuse to take surveys?

Leading the respondent refers to attempting to influence the respondent's answers through wording,voice inflection,or body language.

Fieldworker misunderstanding would be considered an:

Falsehoods and nonresponse are two unintentional respondent errors.

Respondent cooperation refers to the general willingness of people to participate in research.

________ refers to attempting to influence the respondent's answers through wording,voice inflection,or body language.

________ are dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's part.

________ includes a failure on the part of a prospective respondent to take part in the survey,premature termination of the interview,or refusals to answer specific questions on the questionnaire.

Which of the following is true about nonsampling errors?

________ occurs when a fieldworker believes he or she knows how to administer a survey but instead does it incorrectly.

Which of the following best describes a completed survey?

A(n)________ occurs when a respondent reaches a certain point and then decides not to answer any more questions in the survey.

Which of the following best represents how a nonsampling error can be minimized?

Distractions and respondent fatigue are intentional respondent errors.

Shenron has been interviewing a lot of respondents since 10 A.M.in the morning.It's 5.30 P.M.and he wants to go home as he is tired.With his final respondent,he forgets asking a few questions and also forgets to take notes.Which of the following data collection errors is evident here?

Which of the following is NOT an unintentional respondent error?

Role-playing sessions are dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role.

Fieldworker errors are defined as errors committed by the individuals who administer questionnaires,typically interviewers.

Which of the following is most likely why prompters are often used during long questionnaires?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 11: Dealing With Fieldwork and Data Quality

Which of the following is why potential respondents refuse to take surveys?

Leading the respondent refers to attempting to influence the respondent's answers through wording,voice inflection,or body language.

Fieldworker misunderstanding would be considered an:

Falsehoods and nonresponse are two unintentional respondent errors.

Respondent cooperation refers to the general willingness of people to participate in research.

________ refers to attempting to influence the respondent's answers through wording,voice inflection,or body language.

________ are dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's part.

________ includes a failure on the part of a prospective respondent to take part in the survey,premature termination of the interview,or refusals to answer specific questions on the questionnaire.

Which of the following is true about nonsampling errors?

________ occurs when a fieldworker believes he or she knows how to administer a survey but instead does it incorrectly.

Which of the following best describes a completed survey?

A(n)________ occurs when a respondent reaches a certain point and then decides not to answer any more questions in the survey.

Which of the following best represents how a nonsampling error can be minimized?

Distractions and respondent fatigue are intentional respondent errors.

Shenron has been interviewing a lot of respondents since 10 A.M.in the morning.It's 5.30 P.M.and he wants to go home as he is tired.With his final respondent,he forgets asking a few questions and also forgets to take notes.Which of the following data collection errors is evident here?

Which of the following is NOT an unintentional respondent error?

Role-playing sessions are dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role.

Fieldworker errors are defined as errors committed by the individuals who administer questionnaires,typically interviewers.

Which of the following is most likely why prompters are often used during long questionnaires?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters