Question 1

The primary benefit of geodemography is that:

Accepted Answer

A) demographic information may be detailed down to census blocks. 
B) demographic information is available on all standard geographical areas (whether relevant to the application or not). 
C) demographic information is available on arbitrarily (i.e. ,area relevant to the application)defined geographical areas. 
D) demographic forecasts may be made quickly and accurately. 
E) demographic data are available in increments as small as millimeters. 
A) demographic information may be detailed down to census blocks. 
B) demographic information is available on all standard geographical areas (whether relevant to the application or not). 
C) demographic information is available on arbitrarily (i.e. ,area relevant to the application)defined geographical areas. 
D) demographic forecasts may be made quickly and accurately. 
E) demographic data are available in increments as small as millimeters.

Question 2

External secondary data was classified in the textbook into three sources: published,nonpublished,and video.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is an area to which packaged information may be effectively applied?

Accepted Answer

A) measuring consumer attitudes and opinion polls 
B) defining market segments 
C) conducting market tracking 
D) monitoring media usage and promotion effectiveness 
E) all of the above 
A) measuring consumer attitudes and opinion polls 
B) defining market segments 
C) conducting market tracking 
D) monitoring media usage and promotion effectiveness 
E) all of the above

Question 4

Which of the following will now provide current data about communities every year instead of once every 10 years?

Accepted Answer

A) U.S.Census Annual Update Files 
B) The American Community Survey 
C) Annual Census Update 
D) The Annual American Community Update Record 
E) Census - Annual Release 
A) U.S.Census Annual Update Files 
B) The American Community Survey 
C) Annual Census Update 
D) The Annual American Community Update Record 
E) Census - Annual Release

Question 5

The Nielsen TV ratings would be considered an example of:

Accepted Answer

A) syndicated processing firms. 
B) syndicated data services firms. 
C) standardized processing firms. 
D) packaged services firms. 
E) CRM firms. 
A) syndicated processing firms. 
B) syndicated data services firms. 
C) standardized processing firms. 
D) packaged services firms. 
E) CRM firms.

Question 6

Which of the following is NOT the type of marketing decision for which packaged information is typically applied?

Accepted Answer

A) measuring consumer attitudes and opinions 
B) market segmentation 
C) monitoring media usage and promotion effectiveness 
D) market tracking studies 
E) All of the above are applications of packaged information. 
A) measuring consumer attitudes and opinions 
B) market segmentation 
C) monitoring media usage and promotion effectiveness 
D) market tracking studies 
E) All of the above are applications of packaged information.

Question 7

Procter & Gamble,owning the major market share for disposable diapers,published a research report showing that cloth diapers were as harmful to the environment as disposable diapers.This example illustrates why it is important to evaluate all secondary research and fully understand the true purpose of the research.

Accepted Answer

A) True 
 B)False

Question 8

Packaged services differ from syndicated data services.In the former,each client is provided with:

Accepted Answer

A) data shared from a common database. 
B) no data. 
C) intermittent service. 
D) data collected in a standard format. 
E) the same service as a result of a common process. 
A) data shared from a common database. 
B) no data. 
C) intermittent service. 
D) data collected in a standard format. 
E) the same service as a result of a common process.

Question 9

Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following was NOT discussed in the text as a disadvantage of using secondary data?

Accepted Answer

A) there is a mismatch of the units of measurement 
B) data may be collected too quickly,causing problems with the project schedule 
C) differing classifications of the data in terms of what is available and what is needed 
D) the data may be outdated 
E) reporting units are incompatible with research needs 
A) there is a mismatch of the units of measurement 
B) data may be collected too quickly,causing problems with the project schedule 
C) differing classifications of the data in terms of what is available and what is needed 
D) the data may be outdated 
E) reporting units are incompatible with research needs

Question 11

Firms subscribing to syndicated data have substantial control over what information is collected and the format of the information (i.e. ,class definitions).

Accepted Answer

A) True 
 B)False

Question 12

Consumers create a great deal of information through blogs,discussion boards,forums,user groups and the like.This information is valuable to companies and would be called:

Accepted Answer

A) government protected media. 
B) consumer generated media. 
C) distributor created media. 
D) spurious information. 
E) WOM,"Word of the Month" media. 
A) government protected media. 
B) consumer generated media. 
C) distributor created media. 
D) spurious information. 
E) WOM,"Word of the Month" media.

Question 13

________ is the tool used for searching data collected by the ACS.

Accepted Answer

A) Geodemographic information systems (GIS) 
B) Performer Q 
C) IBISWorld Industry Reports 
D) American Factfinder 
E) Esri's Tapestry Segmentation 
A) Geodemographic information systems (GIS) 
B) Performer Q 
C) IBISWorld Industry Reports 
D) American Factfinder 
E) Esri's Tapestry Segmentation

Question 14

Whereas market tracking studies are done at the retail store level by either scanning data or auditing,there is no market tracking conducted within households.

Accepted Answer

A) True 
 B)False

Question 15

A company offering a predetermined marketing research process to generate information to measure customer satisfaction would be an example of a(n):

Accepted Answer

A) experimental services firm. 
B) syndicated data services firm. 
C) packaged services firm. 
D) geodemography research firm. 
E) synthetic services firm. 
A) experimental services firm. 
B) syndicated data services firm. 
C) packaged services firm. 
D) geodemography research firm. 
E) synthetic services firm.

Question 16

Although useful information,geodemographic information is limited in that one must use only pre-defined geographical boundaries such as cities,counties,or state definitions.

Accepted Answer

A) True 
 B)False

Question 17

A form of external,secondary data that is collected in a standard format and made available to subscribers is:

Accepted Answer

A) published data. 
B) syndicated data. 
C) trade association publications. 
D) business periodicals. 
E) syndicated services data. 
A) published data. 
B) syndicated data. 
C) trade association publications. 
D) business periodicals. 
E) syndicated services data.

Question 18

CRM stands for Custom Reporting Methods and refers to a standardized process used by secondary data firms to report data.

Accepted Answer

A) True 
 B)False

Question 19

Core-based statistical areas (CBSAs)are economic reporting units used by the Census Bureau.

Accepted Answer

A) True 
 B)False

Question 20

It is never prudent to search secondary data until you have fully consulted the primary data you have collected.

Accepted Answer

A) True 
 B)False

The primary benefit of geodemography is that:

External secondary data was classified in the textbook into three sources: published,nonpublished,and video.

Which of the following is an area to which packaged information may be effectively applied?

Which of the following will now provide current data about communities every year instead of once every 10 years?

The Nielsen TV ratings would be considered an example of:

Which of the following is NOT the type of marketing decision for which packaged information is typically applied?

Packaged services differ from syndicated data services.In the former,each client is provided with:

Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries.

Which of the following was NOT discussed in the text as a disadvantage of using secondary data?

Firms subscribing to syndicated data have substantial control over what information is collected and the format of the information (i.e. ,class definitions).

Consumers create a great deal of information through blogs,discussion boards,forums,user groups and the like.This information is valuable to companies and would be called:

________ is the tool used for searching data collected by the ACS.

Whereas market tracking studies are done at the retail store level by either scanning data or auditing,there is no market tracking conducted within households.

A company offering a predetermined marketing research process to generate information to measure customer satisfaction would be an example of a(n):

Although useful information,geodemographic information is limited in that one must use only pre-defined geographical boundaries such as cities,counties,or state definitions.

A form of external,secondary data that is collected in a standard format and made available to subscribers is:

CRM stands for Custom Reporting Methods and refers to a standardized process used by secondary data firms to report data.

Core-based statistical areas (CBSAs)are economic reporting units used by the Census Bureau.

It is never prudent to search secondary data until you have fully consulted the primary data you have collected.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 5: Secondary Data Packaged Information

The primary benefit of geodemography is that:

External secondary data was classified in the textbook into three sources: published,nonpublished,and video.

Which of the following is an area to which packaged information may be effectively applied?

Which of the following will now provide current data about communities every year instead of once every 10 years?

The Nielsen TV ratings would be considered an example of:

Which of the following is NOT the type of marketing decision for which packaged information is typically applied?

Packaged services differ from syndicated data services.In the former,each client is provided with:

Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries.

Which of the following was NOT discussed in the text as a disadvantage of using secondary data?

Firms subscribing to syndicated data have substantial control over what information is collected and the format of the information (i.e. ,class definitions).

Consumers create a great deal of information through blogs,discussion boards,forums,user groups and the like.This information is valuable to companies and would be called:

________ is the tool used for searching data collected by the ACS.

Whereas market tracking studies are done at the retail store level by either scanning data or auditing,there is no market tracking conducted within households.

A company offering a predetermined marketing research process to generate information to measure customer satisfaction would be an example of a(n):

Although useful information,geodemographic information is limited in that one must use only pre-defined geographical boundaries such as cities,counties,or state definitions.

A form of external,secondary data that is collected in a standard format and made available to subscribers is:

CRM stands for Custom Reporting Methods and refers to a standardized process used by secondary data firms to report data.

Core-based statistical areas (CBSAs)are economic reporting units used by the Census Bureau.

It is never prudent to search secondary data until you have fully consulted the primary data you have collected.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters