Exam 3: Collecting Information and Forecasting Demand

________ projects the next period's sales by combining an average of past sales and the most recent sales, giving more weight to the latter.

Suppose 100 million people consume black tea every year, and an average consumer consumes 8 kgs of tea at an average price of $3 per kg. Compute the total market potential for tea.

The consumer environmental segment termed ________ claims to be knowledgeable about environmental issues, but does not express pro-green attitudes or behaviors. Indeed, it is practically hostile toward pro-environmental ideas. This segment has chosen to reject prevailing notions about environmental protection and may even be viewed as a potential threat to green initiatives.

An unintended effect of business legislation is ________.

Companies can practice targeted marketing by using ________-records of Web site usage stored on personal browsers.

Suppose, the Belgian government prohibits sale of cigarettes to people below 20 years of age. Who are likely to comprise the qualified available market for Dunhill, a manufacturer of herbal cigarettes in Belgium?

If the ratio between current and potential levels of market demand is close to unity, what can you infer about the industry's market-penetration index and the growth potential of the firms in the industry?

What are the different income-distribution patterns? How does income distribution in the economies affect the marketing decision of the firms?

Organix Internationals LLC is planning to introduce its new range of breakfast cereals. List the different product levels that it considers while formulating the demand estimates for the new product.

Briefly describe the methods of forecasting future demand on the basis of past sales.

If a company were pursuing a policy of networking externally to gather marketing intelligence, it might collect competitors' ads or look up news stories about competitors.

Environmental regulations enforced by the government adversely affect automobile and steel manufacturing companies.

In the U.S., consumer expenditures on homes and big ticket items tend to slacken during recessions because ________.

Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors. This is an example of a(n)________.

The sales goal set for a product line, company division, or sales representative of an organization is called ________.

Of all illiterate adults in the world, two-thirds are women.

An efficient method of estimating area market potentials makes use of the ________, developed by the U.S. Bureau of the Census in conjunction with the Canadian and Mexican governments. It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit, hierarchical structure.

________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

Demand estimates prepared by companies are based on four different time periods.

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment, TaylorMade allows sales executives to have significantly more time to interact with their consumers. This is an example of the use of technology in improving ________.