Exam 3: Collecting Information and Forecasting Demand

Sales reps might have better insight into developing trends than any other group, and forecasting might give them greater confidence in their sales quotas and more incentive to achieve them.

The sites which offer positive or negative product or service reviews and are built by the retailers of a particular product or service are called ________.

A company can expect to expand its market share to a large extent when ________.

Why is it necessary for firms to execute the steps of the order-to-payment cycle quickly and accurately?

Which of the following is true about the technology trends that marketers should monitor?

The market forecast shows expected market demand, not maximum market demand.

________ is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.

A ________ is a "large social, economic, political, and technological change that is slow to Form, and once in place, influences us for some time-between seven and ten years, or longer."

In response to the U.S. income distribution trend toward ________, Levi-Strauss introduced premium Levi's Capital E line to upscale retailers and the economy Levi Strauss Signature line to mass-market retailers.

Mailing of a new offer to a handful of selected customers instead of all customers reduces the response rate to the offer.

________ refer to groups of individuals who are born during the same time period and travel through life together.

Few consumers actually delete cookies frequently. When customers do not delete cookies, they expect customized marketing appeals and deals.

Only one level of industry marketing expenditure will actually occur. The market demand corresponding to this level is called the ________.

Which of the following is the second largest contributor to global warming, accounting for roughly a fifth of carbon emissions?

Suppose the people of Greenworld, an island on the southwest Pacific are primarily involved in the direct procurement of edible plants and animals from the wild, foraging and hunting without significant recourse to the domestication of either. On the contrary people in Newland, a country rich in petroleum resources export petroleum to the industrial countries. Which of the two countries mentioned above is likely to offer greater marketing opportunities for luxurious goods and why?

List and briefly describe the five main ways in which marketers can find relevant online information on competitors' strengths and weaknesses.

The sales forecasting method of ________ builds sets of equations that describe a system and statistically derives the different parameters that make up the equations statistically.

The penetrated market is the set of consumers who have an interest in a market offer but do not have the accessibility.

Households comprising of single, separated, widowed, and divorced individuals generally demand larger apartments, and expensive appliances, furniture, and furnishings.