Exam 3: Collecting Information and Forecasting Demand

Mandatory recycling laws have boosted the recycling industry and launched dozens of new companies making new products from recycled materials. Which of the following most closely resembles the situation discussed above?

The available purchasing power in an economy depends on current income, prices, savings, debt, and credit availability.

Which of the following would be the best illustration of a secondary belief or value?

Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets.

A fad is more predictable and durable than a trend.

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually eat, dress, and live well.

The consumer environmental segment termed ________ holds the view that the environment is not a huge concern and that business and industry is doing its part to help. This may explain why they don't feel the need to take action themselves-even as they cite lots of barriers to doing so. They are also the largest consumer environmental segment.

Firms that can develop substitute materials for finite nonrenewable resources have an excellent opportunity.

An expansible market is unlikely to be affected by the level of industry marketing expenditures.

The ________ market is the part of the qualified available market the company decides to pursue.

The traditional household consists of ________.

The basis of cohort segmentation is that the experiences of key defining moments during the time when an individual becomes an adult can influence his or her values, preferences, and buying behaviors for the rest of his or her life.

The time between introduction of products and peak production is shrinking.

Which of the following elements of sociocultural environment can be associated with the growing demand for "social surrogates" like social networking sites, television, etc?

Companies with superior information enjoy a competitive advantage.

How does the marketing environment determine the position of the market demand function?

When a company is said to have engaged in "greenwashing," it means that ________.

For which of the following categories of products will demand forecasting be easiest?

Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.

Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the megatrend of the "rising Hispanic influence" in the United States. Explain this megatrend and indicate why it might be important to your company.