Question 1

Which of the following is the largest contributor to global warming, contributing almost a quarter of the carbon dioxide in the environment?

Accepted Answer

A)  transportation 
B)  industrial production facilities 
C)  electrical power plants 
D)  aerosol cans 
E)  rural cooking fires 
A)  transportation 
B)  industrial production facilities 
C)  electrical power plants 
D)  aerosol cans 
E)  rural cooking fires

Question 2

Many firms use the Internet and extranets to improve the speed, accuracy, and efficiency of the order-to-payment cycle.

Accepted Answer

A) True 
 B)False

Question 3

Suppose the brand development index of the detergent manufactured by Fasclean in Boston is 90 and that in Austin is 48. Compare the marketing opportunity of Fasclean detergent in the two cities.

Accepted Answer

Fasclean has a great

Question 4

Two major methods of computing area market potential are market build-up method and multiple factor-index method. Which of these methods will Nexus Enterprises, a manufacturer of auto parts implement to estimate its market potential?

Accepted Answer

Nexus Enterprise will implemen

Question 5

The heart of the internal records system is the ________.

Accepted Answer

A)  pay-roll system 
B)  purchase order cycle 
C)  order-to-payment cycle 
D)  expense cycle 
E)  human resources system 
A)  pay-roll system 
B)  purchase order cycle 
C)  order-to-payment cycle 
D)  expense cycle 
E)  human resources system

Question 6

A new market opportunity generally guarantees success, if the new product is technically feasible.

Accepted Answer

A) True 
 B)False

Question 7

A ________ is "unpredictable, short-lived, and without social, economic, and political significance."

Accepted Answer

A)  fad 
B)  fashion 
C)  trend 
D)  megatrend 
E)  style 
A)  fad 
B)  fashion 
C)  trend 
D)  megatrend 
E)  style

Question 8

What is a marketing information system (MIS)? From what sources is the MIS developed?

Accepted Answer

A marketing information system (MIS) con

Question 9

Which of the following is likely to occur during economic downturns?

Accepted Answer

A)  People tend to spend more on luxury goods 
B)  Consumption of necessary goods decline 
C)  Long term credit is available at concessional rates of interest 
D)  The purchasing power of the people declines 
E)  The level of investment in the economy rises 
A)  People tend to spend more on luxury goods 
B)  Consumption of necessary goods decline 
C)  Long term credit is available at concessional rates of interest 
D)  The purchasing power of the people declines 
E)  The level of investment in the economy rises

Question 10

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

Accepted Answer

A)  data warehousing system 
B)  viral marketing campaign 
C)  product management system 
D)  marketing intelligence system 
E)  sales information system 
A)  data warehousing system 
B)  viral marketing campaign 
C)  product management system 
D)  marketing intelligence system 
E)  sales information system

Question 11

Which of the following consumer environmental segments cares a great deal about the environment, but doesn't seem to have the knowledge or resources to take action?

Accepted Answer

A)  not me greens 
B)  business first greens 
C)  mean greens 
D)  go-with-the-flow greens 
E)  dream greens 
A)  not me greens 
B)  business first greens 
C)  mean greens 
D)  go-with-the-flow greens 
E)  dream greens

Question 12

According to the 2000 Census, which of the following is the largest group in the United States?

Accepted Answer

A)  Whites 
B)  Hispanics 
C)  African Americans 
D)  Chinese Americans 
E)  Asian Indians 
A)  Whites 
B)  Hispanics 
C)  African Americans 
D)  Chinese Americans 
E)  Asian Indians

Question 13

Which of the following is true about the growth of the Hispanic population in the U.S.?

Accepted Answer

A)  Hispanics made up 11 percent of all new workers in the past decade. 
B)  The disposable income of Hispanics has not grown as fast as that of the rest of the population. 
C)  Hispanics now outnumber African Americans in the U.S. 
D)  Family incomes of Hispanics have grown at a rate double that of the rest of the population. 
E)  Hispanics are the fastest growing consumer group in the U.S. 
A)  Hispanics made up 11 percent of all new workers in the past decade. 
B)  The disposable income of Hispanics has not grown as fast as that of the rest of the population. 
C)  Hispanics now outnumber African Americans in the U.S. 
D)  Family incomes of Hispanics have grown at a rate double that of the rest of the population. 
E)  Hispanics are the fastest growing consumer group in the U.S.

Question 14

Which of the following economies provide limited opportunities to international marketers to develop product sales?

Accepted Answer

A)  capitalist economies 
B)  subsistence economies 
C)  raw-materials-exporting economies 
D)  industrializing economies 
E)  industrialized economies 
A)  capitalist economies 
B)  subsistence economies 
C)  raw-materials-exporting economies 
D)  industrializing economies 
E)  industrialized economies

Question 15

Timeseries analysis method of forecasting sales breaks past time series into four components- trend, cycle, seasonal, and ________.

Accepted Answer

A)  regular 
B)  annual 
C)  erratic 
D)  recurring 
E)  periodic 
A)  regular 
B)  annual 
C)  erratic 
D)  recurring 
E)  periodic

Question 16

Suppose a cotton-textile company wants to estimate the area market potential for its high quality fabrics in Houston. List the possible steps that the marketers will follow to compute the area market potential.

Accepted Answer

The marketers may follow the following s

Question 17

The distance between the market minimum and the market potential shows the overall ________.

Accepted Answer

A)  marketing sensitivity of demand 
B)  market share of the firm 
C)  market forecast of the firm 
D)  product-penetration percentage 
E)  sales quota 
A)  marketing sensitivity of demand 
B)  market share of the firm 
C)  market forecast of the firm 
D)  product-penetration percentage 
E)  sales quota

Question 18

Demographic developments are often unpredictable.

Accepted Answer

A) True 
 B)False

Question 19

Industrial economies provide limited marketing opportunities for luxurious goods.

Accepted Answer

A) True 
 B)False

Question 20

________ beliefs and values are passed from parents to children and reinforced by social institutions-schools, churches, businesses, and governments; they are very difficult to change.

Accepted Answer

A)  Transient 
B)  Secondary 
C)  Protected 
D)  Core 
E)  Variable 
A)  Transient 
B)  Secondary 
C)  Protected 
D)  Core 
E)  Variable

Exam 3: Collecting Information and Forecasting Demand

Which of the following is the largest contributor to global warming, contributing almost a quarter of the carbon dioxide in the environment?

Many firms use the Internet and extranets to improve the speed, accuracy, and efficiency of the order-to-payment cycle.

Suppose the brand development index of the detergent manufactured by Fasclean in Boston is 90 and that in Austin is 48. Compare the marketing opportunity of Fasclean detergent in the two cities.

Two major methods of computing area market potential are market build-up method and multiple factor-index method. Which of these methods will Nexus Enterprises, a manufacturer of auto parts implement to estimate its market potential?

The heart of the internal records system is the ________.

A new market opportunity generally guarantees success, if the new product is technically feasible.

A ________ is "unpredictable, short-lived, and without social, economic, and political significance."

What is a marketing information system (MIS)? From what sources is the MIS developed?

Which of the following is likely to occur during economic downturns?

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

Which of the following consumer environmental segments cares a great deal about the environment, but doesn't seem to have the knowledge or resources to take action?

According to the 2000 Census, which of the following is the largest group in the United States?

Which of the following is true about the growth of the Hispanic population in the U.S.?

Which of the following economies provide limited opportunities to international marketers to develop product sales?

Timeseries analysis method of forecasting sales breaks past time series into four components- trend, cycle, seasonal, and ________.

Suppose a cotton-textile company wants to estimate the area market potential for its high quality fabrics in Houston. List the possible steps that the marketers will follow to compute the area market potential.

The distance between the market minimum and the market potential shows the overall ________.

Demographic developments are often unpredictable.

Industrial economies provide limited marketing opportunities for luxurious goods.

________ beliefs and values are passed from parents to children and reinforced by social institutions-schools, churches, businesses, and governments; they are very difficult to change.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization for the Long Run

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