Question 1

Marketers have little information about how consumption patterns vary across and within countries.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is true about trends in worldwide population growth?

Accepted Answer

A)  Birthrates are on the rise in developed countries. 
B)  Overall, the world population growth is declining. 
C)  Birthrates are on the rise in developing countries. 
D)  Death rates are rising in developing countries. 
E)  Population growth is highest in developing countries. 
A)  Birthrates are on the rise in developed countries. 
B)  Overall, the world population growth is declining. 
C)  Birthrates are on the rise in developing countries. 
D)  Death rates are rising in developing countries. 
E)  Population growth is highest in developing countries.

Question 3

How are household patterns anticipated to change over the next few years? What will be the impact of such changes on the demand for different goods?

Accepted Answer

By 2010, only one in five U.S. household

Question 4

Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

Accepted Answer

A) True 
 B)False

Question 5

With an increase in marketing expenditure, market demand ________.

Accepted Answer

A)  continues to increase at an increasing rate 
B)  initially increases and then declines 
C)  increases first at an increasing rate, then at a decreasing rate 
D)  decreases first and then spikes 
E)  continues to increase at a decreasing rate. 
A)  continues to increase at an increasing rate 
B)  initially increases and then declines 
C)  increases first at an increasing rate, then at a decreasing rate 
D)  decreases first and then spikes 
E)  continues to increase at a decreasing rate.

Question 6

One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.

Accepted Answer

A) True 
 B)False

Question 7

What are the various steps a company can take to improve the quality of its marketing intelligence function?

Accepted Answer

The steps are: (1) a company can train a

Question 8

What is a marketing intelligence system? How can marketing intelligence data be collected?

Accepted Answer

A marketing intelligence system is a set

Question 9

When the government of any country restricts the sale of a particular commodity to certain groups-for example, restricting sales of alcohol to individuals above the age of 21-the eligible consumers who have income, interest, access and qualification constitute the ________.

Accepted Answer

A)  accessible market 
B)  target market 
C)  potential market 
D)  qualified potential market 
E)  qualified available market 
A)  accessible market 
B)  target market 
C)  potential market 
D)  qualified potential market 
E)  qualified available market

Question 10

A low market-penetration index indicates ________.

Accepted Answer

A)  it will be expensive for the firms to attract the few remaining prospects 
B)  substantial growth potential for all firms 
C)  the rival firms try to capture greater market share by lowering their product price 
D)  the profit margins of the firms decline 
E)  the firms cannot raise demand substantially by raising its market expenditure 
A)  it will be expensive for the firms to attract the few remaining prospects 
B)  substantial growth potential for all firms 
C)  the rival firms try to capture greater market share by lowering their product price 
D)  the profit margins of the firms decline 
E)  the firms cannot raise demand substantially by raising its market expenditure

Question 11

Environmental laws imposed by the government may at times create new business opportunities.

Accepted Answer

A) True 
 B)False

Question 12

The competitive intelligence function works best when it is closely coordinated with the decision-making process.

Accepted Answer

A) True 
 B)False

Question 13

Simpsons, a manufacturer of air conditioners, finds that its sales potential is less than its market potential even when it spends a sufficient amount on advertisements and after sale services. What is the basic reason behind such an observation by the marketers of Simpsons?

Accepted Answer

Company sales potential is less than the

Question 14

Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.

Accepted Answer

A) True 
 B)False

Question 15

The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices, and finally generating shipping and billing documents which are then sent to various departments.

Accepted Answer

A)  payroll system 
B)  market research process 
C)  human resources system 
D)  expense cycle 
E)  order-to-payment cycle 
A)  payroll system 
B)  market research process 
C)  human resources system 
D)  expense cycle 
E)  order-to-payment cycle

Question 16

Consumers belonging to the same ethnic group have identical tastes and preferences.

Accepted Answer

A) True 
 B)False

Question 17

Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions, making them very difficult to change by marketers.

Accepted Answer

A) True 
 B)False

Question 18

The three largest subgroups of the Hispanics in the U.S. are ________, ________, and ________.

Accepted Answer

A)  Puerto Rican; Mexican; Chilean 
B)  Salvadoran; Cuban; Dominican 
C)  Mexican; Puerto Rican; Cuban 
D)  Brazilian; Mexican; Cuban 
E)  Salvadoran; Dominican; Columbian 
A)  Puerto Rican; Mexican; Chilean 
B)  Salvadoran; Cuban; Dominican 
C)  Mexican; Puerto Rican; Cuban 
D)  Brazilian; Mexican; Cuban 
E)  Salvadoran; Dominican; Columbian

Question 19

How do the distributors, retailers and other intermediaries help a company to improve the quantity and quality of its marketing intelligence?

Accepted Answer

Since marketing intermediaries

Question 20

Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

Accepted Answer

A)  views of others 
B)  views of organizations 
C)  views of themselves 
D)  views of the universe 
E)  views of society 
A)  views of others 
B)  views of organizations 
C)  views of themselves 
D)  views of the universe 
E)  views of society

Exam 3: Collecting Information and Forecasting Demand

Marketers have little information about how consumption patterns vary across and within countries.

Which of the following is true about trends in worldwide population growth?

How are household patterns anticipated to change over the next few years? What will be the impact of such changes on the demand for different goods?

Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

With an increase in marketing expenditure, market demand ________.

One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.

What are the various steps a company can take to improve the quality of its marketing intelligence function?

What is a marketing intelligence system? How can marketing intelligence data be collected?

When the government of any country restricts the sale of a particular commodity to certain groups-for example, restricting sales of alcohol to individuals above the age of 21-the eligible consumers who have income, interest, access and qualification constitute the ________.

A low market-penetration index indicates ________.

Environmental laws imposed by the government may at times create new business opportunities.

The competitive intelligence function works best when it is closely coordinated with the decision-making process.

Simpsons, a manufacturer of air conditioners, finds that its sales potential is less than its market potential even when it spends a sufficient amount on advertisements and after sale services. What is the basic reason behind such an observation by the marketers of Simpsons?

Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.

The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices, and finally generating shipping and billing documents which are then sent to various departments.

Consumers belonging to the same ethnic group have identical tastes and preferences.

Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions, making them very difficult to change by marketers.

The three largest subgroups of the Hispanics in the U.S. are ________, ________, and ________.

How do the distributors, retailers and other intermediaries help a company to improve the quantity and quality of its marketing intelligence?

Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization for the Long Run

Filters

The three largest subgroups of the Hispanics in the U.S. are , , and .