Question 1

Explain direct-response retailing.

Accepted Answer

Firms contact customers directly to info

Question 2

Explain the difference between an electronic storefront and a cybermall.

Accepted Answer

An electronic storefront is a seller's W

Question 3

Shopping agents allow consumers to purchase products directly from their site.

Accepted Answer

A) True 
 B)False

Question 4

Discount houses, catalog showrooms, and factory outlets are examples of product line retailers.

Accepted Answer

A) True 
 B)False

Question 5

What can be used to determine what products are sold and when they are sold to be better able to forecast upcoming demand?

Accepted Answer

A)  Upstream sourcing 
B)  Systems integration 
C)  Supply chains 
D)  Large inventories 
E)  Data mining 
A)  Upstream sourcing 
B)  Systems integration 
C)  Supply chains 
D)  Large inventories 
E)  Data mining

Question 6

What is the difference between coupons and premiums?

Accepted Answer

Coupons use certificates entitling buyer

Question 7

Because railroads do not have limited delivery routes, they can economically transport high-volume, heavy, bulky items, such as cars, steel, and coal.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is the slowest and the cheapest mode of transportation?

Accepted Answer

A)  Railroads 
B)  Planes 
C)  Pipelines 
D)  Water carriers 
E)  Trucks 
A)  Railroads 
B)  Planes 
C)  Pipelines 
D)  Water carriers 
E)  Trucks

Question 9

What type of firm helps online consumers gather and sort information about products and helps in the sale of the products by presenting the information in an easy to understand format?

Accepted Answer

A)  Shopping agents 
B)  Drop shippers 
C)  Business-to-business brokers 
D)  Syndicated sellers 
E)  E-agents 
A)  Shopping agents 
B)  Drop shippers 
C)  Business-to-business brokers 
D)  Syndicated sellers 
E)  E-agents

Question 10

What is the most important factor to consider when developing the promotional mix for a product?

Accepted Answer

A)  Position 
B)  Communication mix 
C)  Delivery method 
D)  Price 
E)  Target audience 
A)  Position 
B)  Communication mix 
C)  Delivery method 
D)  Price 
E)  Target audience

Question 11

What type of retailer requires customers to pay an annual membership fee?

Accepted Answer

A)  Catalog showrooms 
B)  Wholesale clubs 
C)  Factory outlets 
D)  Discount houses 
E)  Direct-response firms 
A)  Catalog showrooms 
B)  Wholesale clubs 
C)  Factory outlets 
D)  Discount houses 
E)  Direct-response firms

Question 12

Which of the following describes BEST what distinguishes publicity among all other forms of promotion?

Accepted Answer

A)  Publicity is less directed than other forms of promotion. 
B)  Publicity is less effective than other forms of promotion. 
C)  Publicity is more impersonal than other forms of promotion. 
D)  Publicity is cheaper than other forms of promotion. 
E)  Publicity is more direct than other forms of promotion 
A)  Publicity is less directed than other forms of promotion. 
B)  Publicity is less effective than other forms of promotion. 
C)  Publicity is more impersonal than other forms of promotion. 
D)  Publicity is cheaper than other forms of promotion. 
E)  Publicity is more direct than other forms of promotion

Question 13

Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately?

Accepted Answer

A)  Direct-response retailing 
B)  Catalog showrooms 
C)  Wholesale clubs 
D)  Product-line retailers 
E)  Bargain retailers 
A)  Direct-response retailing 
B)  Catalog showrooms 
C)  Wholesale clubs 
D)  Product-line retailers 
E)  Bargain retailers

Question 14

Which of the following is a key activity in relationship marketing?

Accepted Answer

A)  Approaching 
B)  Presenting and demonstrating 
C)  Handling objections 
D)  Closing 
E)  Following up 
A)  Approaching 
B)  Presenting and demonstrating 
C)  Handling objections 
D)  Closing 
E)  Following up

Question 15

Which of the following is involved in the final stage in the buyer decision process?

Accepted Answer

A)  After the buyer has purchased the product, the marketer asks for feedback on the quality of the product. 
B)  After the buyer has purchased the product, the marketer promotes more advanced versions of the product. 
C)  After the buyer has purchased the product, the marketer provides customer assistance for use of the product. 
D)  After the buyer has purchased the product, the marketer reminds the buyer that he or she made a wise purchase. 
E)  After the buyer has purchased the product, the marketer promotes related products by the same company. 
A)  After the buyer has purchased the product, the marketer asks for feedback on the quality of the product. 
B)  After the buyer has purchased the product, the marketer promotes more advanced versions of the product. 
C)  After the buyer has purchased the product, the marketer provides customer assistance for use of the product. 
D)  After the buyer has purchased the product, the marketer reminds the buyer that he or she made a wise purchase. 
E)  After the buyer has purchased the product, the marketer promotes related products by the same company.

Question 16

What do salespeople do to determine if a potential buyer has the authority to buy and ability to pay?

Accepted Answer

A)  Prospecting 
B)  Present and demonstrate products 
C)  Qualify the potential buyer 
D)  Close the sale 
E)  Encourage sales promotions 
A)  Prospecting 
B)  Present and demonstrate products 
C)  Qualify the potential buyer 
D)  Close the sale 
E)  Encourage sales promotions

Question 17

Which of the following gives examples of bargain retailers?

Accepted Answer

A)  Bakery outlet, athletic shoe store 
B)  Local bakery, discount shoe chain 
C)  Bakery thrift shop, athletic shoe store 
D)  Bakery thrift shop, shoe factory outlet 
E)  Local bakery, shoe factory outlet 
A)  Bakery outlet, athletic shoe store 
B)  Local bakery, discount shoe chain 
C)  Bakery thrift shop, athletic shoe store 
D)  Bakery thrift shop, shoe factory outlet 
E)  Local bakery, shoe factory outlet

Question 18

Explain the primary difference between a retailer and a wholesaler.

Accepted Answer

The primary difference is to whom the in

Question 19

Which of the following helps producers distribute goods from sellers to customers?

Accepted Answer

A)  Intermediaries 
B)  Sales agents 
C)  Wholesalers 
D)  Retailers 
E)  Brokers 
A)  Intermediaries 
B)  Sales agents 
C)  Wholesalers 
D)  Retailers 
E)  Brokers

Question 20

Which of the following is crucial for high-priced consumer products such as homes and cars?

Accepted Answer

A)  Creative selling 
B)  Interactive marketing 
C)  Missionary selling 
D)  Order processing 
E)  Trade shows 
A)  Creative selling 
B)  Interactive marketing 
C)  Missionary selling 
D)  Order processing 
E)  Trade shows

Explain direct-response retailing.

Explain the difference between an electronic storefront and a cybermall.

Shopping agents allow consumers to purchase products directly from their site.

Discount houses, catalog showrooms, and factory outlets are examples of product line retailers.

What can be used to determine what products are sold and when they are sold to be better able to forecast upcoming demand?

What is the difference between coupons and premiums?

Because railroads do not have limited delivery routes, they can economically transport high-volume, heavy, bulky items, such as cars, steel, and coal.

Which of the following is the slowest and the cheapest mode of transportation?

What type of firm helps online consumers gather and sort information about products and helps in the sale of the products by presenting the information in an easy to understand format?

What is the most important factor to consider when developing the promotional mix for a product?

What type of retailer requires customers to pay an annual membership fee?

Which of the following describes BEST what distinguishes publicity among all other forms of promotion?

Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately?

Which of the following is a key activity in relationship marketing?

Which of the following is involved in the final stage in the buyer decision process?

What do salespeople do to determine if a potential buyer has the authority to buy and ability to pay?

Which of the following gives examples of bargain retailers?

Explain the primary difference between a retailer and a wholesaler.

Which of the following helps producers distribute goods from sellers to customers?

Which of the following is crucial for high-priced consumer products such as homes and cars?

The U.S. Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 13: Distributing and Promoting Products

Explain direct-response retailing.

Explain the difference between an electronic storefront and a cybermall.

Shopping agents allow consumers to purchase products directly from their site.

Discount houses, catalog showrooms, and factory outlets are examples of product line retailers.

What can be used to determine what products are sold and when they are sold to be better able to forecast upcoming demand?

What is the difference between coupons and premiums?

Because railroads do not have limited delivery routes, they can economically transport high-volume, heavy, bulky items, such as cars, steel, and coal.

Which of the following is the slowest and the cheapest mode of transportation?

What type of firm helps online consumers gather and sort information about products and helps in the sale of the products by presenting the information in an easy to understand format?

What is the most important factor to consider when developing the promotional mix for a product?

What type of retailer requires customers to pay an annual membership fee?

Which of the following describes BEST what distinguishes publicity among all other forms of promotion?

Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately?

Which of the following is a key activity in relationship marketing?

Which of the following is involved in the final stage in the buyer decision process?

What do salespeople do to determine if a potential buyer has the authority to buy and ability to pay?

Which of the following gives examples of bargain retailers?

Explain the primary difference between a retailer and a wholesaler.

Which of the following helps producers distribute goods from sellers to customers?

Which of the following is crucial for high-priced consumer products such as homes and cars?

The U.S. Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters