Exam 13: Distributing and Promoting Products

In which of the following bargain retailers do the customers view display samples, place orders, and wait briefly while clerks retrieve orders from attached warehouses?

When would a manufacturer use an exclusive distribution strategy to market a product?

The distribution mix is the combination of channels that a firm selects to get a product to end users.

In which type of selling does the buyer typically go to the seller?

Which of the following represents the use of online displays of products, allowing customers instant access to information and purchasing options?

What is the advantage of using agents and brokers when a firm does not have its own sales force?

Which of the following occurs when one Web site gives a commission to another for referring customers?

What is the difference between retail and industrial selling?

Agents and brokers buy products from manufacturers and then sell them to other businesses.

Intermediaries can expedite the delivery of products, but otherwise add no additional value to a distributional system.

Describe the services provided by merchant wholesalers.

Which of the following describes the function of search engines that act as collections of business Web sites representing diverse products?

What is the specific communication device that sellers use to send a message to potential customers?

Which of the following denotes small retail stores carrying only one product line or category of related products?

In what type of distribution process does the product move from producer to consumer without the use of intermediaries?

The oldest and most expensive form of sales is personal selling, in which a salesperson communicates one-on-one with potential customers to identify their needs and align them with the product.