Question 1

Premiums reward frequent buyers for making repeat purchases.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following describes two of the primary objectives of promotion?

Accepted Answer

A)  Positioning and communicating information 
B)  Positioning and developing new uses for products 
C)  Developing new uses for products and communicating information 
D)  Adding value to a product and eliminating competition 
E)  Controlling sales volume and eliminating competition 
A)  Positioning and communicating information 
B)  Positioning and developing new uses for products 
C)  Developing new uses for products and communicating information 
D)  Adding value to a product and eliminating competition 
E)  Controlling sales volume and eliminating competition

Question 3

Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?

Accepted Answer

A)  Market share 
B)  Advertising 
C)  Promotion 
D)  Profit management 
E)  Customer relations 
A)  Market share 
B)  Advertising 
C)  Promotion 
D)  Profit management 
E)  Customer relations

Question 4

Which of the following is a form of direct-response retailing?

Accepted Answer

A)  Online 
B)  Mail order 
C)  Promotion 
D)  Department stores 
E)  Wholesale clubs 
A)  Online 
B)  Mail order 
C)  Promotion 
D)  Department stores 
E)  Wholesale clubs

Question 5

To attract attention in stores, companies use point-of-sale (POS)displays to ease finding products and to eliminate competitors from consideration.

Accepted Answer

A) True 
 B)False

Question 6

Which distribution channel is used by companies that distribute their goods through their own system of outlets?

Accepted Answer

A)  Direct distribution 
B)  Retail distribution 
C)  Wholesale distribution 
D)  Distribution by agents 
E)  Distribution by brokers 
A)  Direct distribution 
B)  Retail distribution 
C)  Wholesale distribution 
D)  Distribution by agents 
E)  Distribution by brokers

Question 7

In which type of store would you MOST likely find specialized departments based on types of products?

Accepted Answer

A)  A supermarket 
B)  A discount house 
C)  A department store 
D)  A convenience store 
E)  A specialty store 
A)  A supermarket 
B)  A discount house 
C)  A department store 
D)  A convenience store 
E)  A specialty store

Question 8

What type of sales promotion techniques are used at trade shows?

Accepted Answer

A)  Product displays located in areas designed to stimulate purchase 
B)  One-on-one nonpersonal selling 
C)  Information about a product transmitted by mass media 
D)  Displays and demonstrations 
E)  Building of goodwill with the public after unfavorable events 
A)  Product displays located in areas designed to stimulate purchase 
B)  One-on-one nonpersonal selling 
C)  Information about a product transmitted by mass media 
D)  Displays and demonstrations 
E)  Building of goodwill with the public after unfavorable events

Question 9

Home Shopping Club and QVC are examples of which of the following retail sales outlet?

Accepted Answer

A)  Direct selling 
B)  Video retailing 
C)  Electronic shopping 
D)  Virtual selling 
E)  Telemarketing 
A)  Direct selling 
B)  Video retailing 
C)  Electronic shopping 
D)  Virtual selling 
E)  Telemarketing

Question 10

What type of intermediary act as a storage firm allowing small operations to pick up the goods desired?

Accepted Answer

A)  Full-service merchant wholesalers 
B)  Drop shippers 
C)  Limited-function merchant wholesalers 
D)  Rack jobbers 
E)  Merchant wholesalers 
A)  Full-service merchant wholesalers 
B)  Drop shippers 
C)  Limited-function merchant wholesalers 
D)  Rack jobbers 
E)  Merchant wholesalers

Question 11

Which of the following is an advantage for a retailer who is using e-catalogs?

Accepted Answer

A)  Inventory in the store does not have to match the catalog. 
B)  The cost to maintain and access the catalog is minimal. 
C)  Specialty products reach a better defined target market. 
D)  Several virtual storefronts can be represented in the catalog. 
E)  The e-catalog is not dependent on search engines such as Yahoo! or Google. 
A)  Inventory in the store does not have to match the catalog. 
B)  The cost to maintain and access the catalog is minimal. 
C)  Specialty products reach a better defined target market. 
D)  Several virtual storefronts can be represented in the catalog. 
E)  The e-catalog is not dependent on search engines such as Yahoo! or Google.

Question 12

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Accepted Answer

A)  Physical distribution 
B)  Promotion and positioning 
C)  Product distribution 
D)  Transportation modes 
E)  Product placement 
A)  Physical distribution 
B)  Promotion and positioning 
C)  Product distribution 
D)  Transportation modes 
E)  Product placement

Question 13

Shopping agents (e-agents)help people shop from factory outlet stores.

Accepted Answer

A) True 
 B)False

Question 14

List and describe the three personal selling tasks.

Accepted Answer

The three personal selling tasks are ord

Question 15

Discuss the differences in the three types product line retailers.

Accepted Answer

Product-Line Retailers feature broad pro

Question 16

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

Accepted Answer

A)  Sales promotions 
B)  Special offers 
C)  Trade shows 
D)  Point-of-sale displays 
E)  Missionary selling 
A)  Sales promotions 
B)  Special offers 
C)  Trade shows 
D)  Point-of-sale displays 
E)  Missionary selling

Question 17

Interactive marketing is nonpersonal selling that tries to get consumers to make purchases from home, at work, or by using a mobile device while traveling.

Accepted Answer

A) True 
 B)False

Question 18

If a producer wants a product to have promotional advantage and increased attention in the sales effort, what distribution process should they pursue?

Accepted Answer

A)  Selective 
B)  Conflicted 
C)  Exclusive 
D)  Intensive 
E)  Channel captains 
A)  Selective 
B)  Conflicted 
C)  Exclusive 
D)  Intensive 
E)  Channel captains

Question 19

While the ultimate objective of any promotion is to increase sales, marketers may have other objectives. In particular, why would adding value to a product be seen as an important objective for a promotion team?

Accepted Answer

By adding perceived value to a given pro

Question 20

Which of the following bargain retailers generate large sales volume by offering a wide variety of new products at substantial price reductions?

Accepted Answer

A)  Discount houses 
B)  Catalog showrooms 
C)  Second-hand stores 
D)  Factory outlets 
E)  Direct-response bargain marketing 
A)  Discount houses 
B)  Catalog showrooms 
C)  Second-hand stores 
D)  Factory outlets 
E)  Direct-response bargain marketing

Premiums reward frequent buyers for making repeat purchases.

Which of the following describes two of the primary objectives of promotion?

Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?

Which of the following is a form of direct-response retailing?

To attract attention in stores, companies use point-of-sale (POS)displays to ease finding products and to eliminate competitors from consideration.

Which distribution channel is used by companies that distribute their goods through their own system of outlets?

In which type of store would you MOST likely find specialized departments based on types of products?

What type of sales promotion techniques are used at trade shows?

Home Shopping Club and QVC are examples of which of the following retail sales outlet?

What type of intermediary act as a storage firm allowing small operations to pick up the goods desired?

Which of the following is an advantage for a retailer who is using e-catalogs?

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Shopping agents (e-agents)help people shop from factory outlet stores.

List and describe the three personal selling tasks.

Discuss the differences in the three types product line retailers.

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

Interactive marketing is nonpersonal selling that tries to get consumers to make purchases from home, at work, or by using a mobile device while traveling.

If a producer wants a product to have promotional advantage and increased attention in the sales effort, what distribution process should they pursue?

While the ultimate objective of any promotion is to increase sales, marketers may have other objectives. In particular, why would adding value to a product be seen as an important objective for a promotion team?

Which of the following bargain retailers generate large sales volume by offering a wide variety of new products at substantial price reductions?

The U.S. Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

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Exam 13: Distributing and Promoting Products

Premiums reward frequent buyers for making repeat purchases.

Which of the following describes two of the primary objectives of promotion?

Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?

Which of the following is a form of direct-response retailing?

To attract attention in stores, companies use point-of-sale (POS)displays to ease finding products and to eliminate competitors from consideration.

Which distribution channel is used by companies that distribute their goods through their own system of outlets?

In which type of store would you MOST likely find specialized departments based on types of products?

What type of sales promotion techniques are used at trade shows?

Home Shopping Club and QVC are examples of which of the following retail sales outlet?

What type of intermediary act as a storage firm allowing small operations to pick up the goods desired?

Which of the following is an advantage for a retailer who is using e-catalogs?

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Shopping agents (e-agents)help people shop from factory outlet stores.

List and describe the three personal selling tasks.

Discuss the differences in the three types product line retailers.

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

Interactive marketing is nonpersonal selling that tries to get consumers to make purchases from home, at work, or by using a mobile device while traveling.

If a producer wants a product to have promotional advantage and increased attention in the sales effort, what distribution process should they pursue?

While the ultimate objective of any promotion is to increase sales, marketers may have other objectives. In particular, why would adding value to a product be seen as an important objective for a promotion team?

Which of the following bargain retailers generate large sales volume by offering a wide variety of new products at substantial price reductions?

The U.S. Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters