Question 1

Which of the following will a large firm utilize when it needs temporary storage space for a large amount of products in immediate demand?

Accepted Answer

A)  Public warehouses 
B)  Store stockrooms 
C)  Relay warehouses 
D)  Private warehouses 
E)  Storage warehouses 
A)  Public warehouses 
B)  Store stockrooms 
C)  Relay warehouses 
D)  Private warehouses 
E)  Storage warehouses

Question 2

What type of selling is being utilized when a manufacturer sells products to other businesses, who then sell the products to consumers?

Accepted Answer

A)  Industrial 
B)  Retail 
C)  Wholesale 
D)  Creative 
E)  Missionary 
A)  Industrial 
B)  Retail 
C)  Wholesale 
D)  Creative 
E)  Missionary

Question 3

Convenience stores utilize which kind of distribution?

Accepted Answer

A)  Direct distribution 
B)  Retail distribution 
C)  Wholesale distribution 
D)  Distribution by agents 
E)  Distribution by brokers 
A)  Direct distribution 
B)  Retail distribution 
C)  Wholesale distribution 
D)  Distribution by agents 
E)  Distribution by brokers

Question 4

Sales promotions are short-term promotional activities designed to stimulate consumer buying or cooperation from distributors, sales agents, or other members of the trade.

Accepted Answer

A) True 
 B)False

Question 5

What is the term for company influenced information that seeks to build positive relations with the public?

Accepted Answer

A)  Promotion 
B)  Public relations 
C)  Creative selling 
D)  Publicity 
E)  Interactive marketing 
A)  Promotion 
B)  Public relations 
C)  Creative selling 
D)  Publicity 
E)  Interactive marketing

Question 6

Which type of market coverage strategy places low cost goods at as many distribution points as possible?

Accepted Answer

A)  Selective 
B)  Conflicted 
C)  Exclusive 
D)  Intensive 
E)  Channel captains 
A)  Selective 
B)  Conflicted 
C)  Exclusive 
D)  Intensive 
E)  Channel captains

Question 7

Summarize the steps in the personal selling process for creative selling.

Accepted Answer

The salesperson engages in prospecting (

Question 8

Which of the following represents a popular form of direct-response retailing?

Accepted Answer

A)  E-retailing 
B)  Specialty store retailing 
C)  Catalog showroom retailing 
D)  Mail-order retailing 
E)  Brokered retailing 
A)  E-retailing 
B)  Specialty store retailing 
C)  Catalog showroom retailing 
D)  Mail-order retailing 
E)  Brokered retailing

Question 9

Why would one expect a product sold at a specialty store to cost more than the same product at a department store?

Accepted Answer

Department stores provide a variety of p

Question 10

Which of the following BEST describes department stores?

Accepted Answer

A)  A department store is a large product line retailer organized into smaller, convenience-focused components. 
B)  A department store is a large product line retailer organized into smaller, bargain-focused components. 
C)  A department store is a large product line retailer organized into smaller, producer-focused components. 
D)  A department store is a large product line retailer organized into smaller, product-focused components. 
E)  A department store is a large product line retailer organized into smaller specialty stores. 
A)  A department store is a large product line retailer organized into smaller, convenience-focused components. 
B)  A department store is a large product line retailer organized into smaller, bargain-focused components. 
C)  A department store is a large product line retailer organized into smaller, producer-focused components. 
D)  A department store is a large product line retailer organized into smaller, product-focused components. 
E)  A department store is a large product line retailer organized into smaller specialty stores.

Question 11

Why is water the least expensive mode of transportation?

Accepted Answer

Networks of waterways, oceans, rivers, a

Question 12

Among the bargain retail operations, convenience stores, in general, provide the most substantial price reductions to the products.

Accepted Answer

A) True 
 B)False

Question 13

What is the term for the wholesaler who sells directly to retail stores and provides services such as pricing and shelf displays?

Accepted Answer

A)  Full-service merchant wholesalers 
B)  Drop shippers 
C)  Limited-function merchant wholesalers 
D)  Rack jobbers 
E)  Merchant wholesalers 
A)  Full-service merchant wholesalers 
B)  Drop shippers 
C)  Limited-function merchant wholesalers 
D)  Rack jobbers 
E)  Merchant wholesalers

Question 14

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

Accepted Answer

A)  Distribution mix 
B)  Transportation strategy 
C)  Merchandising system 
D)  Marketing plan 
E)  Retail system 
A)  Distribution mix 
B)  Transportation strategy 
C)  Merchandising system 
D)  Marketing plan 
E)  Retail system

Question 15

What limits the economic side of using railroads for transportation?

Accepted Answer

Railroads can economically transport hig

Question 16

E-intermediaries include syndicated sellers and shopping agents.

Accepted Answer

A) True 
 B)False

Question 17

Many firms have turned to distribution through supply chains as a cornerstone of business strategy.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is the fastest and most expensive transportation mode?

Accepted Answer

A)  Railroads 
B)  Airplanes 
C)  Pipelines 
D)  Water carriers 
E)  Trucks 
A)  Railroads 
B)  Airplanes 
C)  Pipelines 
D)  Water carriers 
E)  Trucks

Question 19

Which marketing strategy uses direct-to-consumer advertising to encourage customers to seek out a product?

Accepted Answer

A)  Push strategy 
B)  Promotional mix strategy 
C)  Positioning strategy 
D)  Pull strategy 
E)  Added value strategy 
A)  Push strategy 
B)  Promotional mix strategy 
C)  Positioning strategy 
D)  Pull strategy 
E)  Added value strategy

Question 20

Drop shippers carry inventory for retailers.

Accepted Answer

A) True 
 B)False

Which of the following will a large firm utilize when it needs temporary storage space for a large amount of products in immediate demand?

What type of selling is being utilized when a manufacturer sells products to other businesses, who then sell the products to consumers?

Convenience stores utilize which kind of distribution?

Sales promotions are short-term promotional activities designed to stimulate consumer buying or cooperation from distributors, sales agents, or other members of the trade.

What is the term for company influenced information that seeks to build positive relations with the public?

Which type of market coverage strategy places low cost goods at as many distribution points as possible?

Summarize the steps in the personal selling process for creative selling.

Which of the following represents a popular form of direct-response retailing?

Why would one expect a product sold at a specialty store to cost more than the same product at a department store?

Which of the following BEST describes department stores?

Why is water the least expensive mode of transportation?

Among the bargain retail operations, convenience stores, in general, provide the most substantial price reductions to the products.

What is the term for the wholesaler who sells directly to retail stores and provides services such as pricing and shelf displays?

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

What limits the economic side of using railroads for transportation?

E-intermediaries include syndicated sellers and shopping agents.

Many firms have turned to distribution through supply chains as a cornerstone of business strategy.

Which of the following is the fastest and most expensive transportation mode?

Which marketing strategy uses direct-to-consumer advertising to encourage customers to seek out a product?

Drop shippers carry inventory for retailers.

The U.S. Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

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Exam 13: Distributing and Promoting Products

Which of the following will a large firm utilize when it needs temporary storage space for a large amount of products in immediate demand?

What type of selling is being utilized when a manufacturer sells products to other businesses, who then sell the products to consumers?

Convenience stores utilize which kind of distribution?

Sales promotions are short-term promotional activities designed to stimulate consumer buying or cooperation from distributors, sales agents, or other members of the trade.

What is the term for company influenced information that seeks to build positive relations with the public?

Which type of market coverage strategy places low cost goods at as many distribution points as possible?

Summarize the steps in the personal selling process for creative selling.

Which of the following represents a popular form of direct-response retailing?

Why would one expect a product sold at a specialty store to cost more than the same product at a department store?

Which of the following BEST describes department stores?

Why is water the least expensive mode of transportation?

Among the bargain retail operations, convenience stores, in general, provide the most substantial price reductions to the products.

What is the term for the wholesaler who sells directly to retail stores and provides services such as pricing and shelf displays?

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

What limits the economic side of using railroads for transportation?

E-intermediaries include syndicated sellers and shopping agents.

Many firms have turned to distribution through supply chains as a cornerstone of business strategy.

Which of the following is the fastest and most expensive transportation mode?

Which marketing strategy uses direct-to-consumer advertising to encourage customers to seek out a product?

Drop shippers carry inventory for retailers.

The U.S. Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters