Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques

How would you rate Wal-Mart as a department store? Version 1 Probably the worst - - - - - - I - - - - - - - - - - - - - - - - - - - Probably the best Version 2 Probably the worst - - - - - - I - - - - - - - - - - - - - - - - - - - Probably the best 0 10 20 30 40 50 60 70 80 90 100 The above scales are all examples of a ________.

Which statement about generalizability is not true?

Individual items on a semantic differential scale may be scored on either a -3 to +3 or a 1 to 7 scale.

In an itemized rating scale,the respondents are provided with a scale that has a number or brief description associated with each category.

The scale development process is an iterative one.

Construct validity is the simplest and easiest type of validity to establish.

________ is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible.

A noncomparative scale is one of two scaling techniques in which each stimulus object is scaled independent of the other objects in the stimulus set.

Which scale asks the respondent to indicate how accurately or inaccurately each term describes the object by selecting an appropriate numerical response category?

________ is a measure of internal consistency reliability that is the average of all possible split-half coefficients resulting from different splittings of the scale items.

What are some of the ethical responsibilities of researchers when they are developing scales?

Which statement is not true if deciding on the number of scale categories to use in a non-comparative itemized rating scale?

In a ________,respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other.

X_O = X_T + X_S + X_R represents the pure score model.

Discuss construct validity and the types of construct validity.

Which statement is not true when deciding on whether to use balanced or unbalanced scales when developing a non-comparative itemized rating scale?

Which scale is not an itemized rating scale (Table 9.1 in the text)?

All the noncomparative scales that we have discussed in this chapter can be easily implemented in social media except the Stapel scale that has to be presented vertically.

________ is a form of internal consistency reliability in which the items constituting the scale are divided into two halves and the resulting half scores are correlated.

Noncomparative scaling techniques are comprised of continuous and itemized rating scales.