Exam 6: Descriptive Research Design: Survey and Observation

Explore all topics

What are the issues surrounding selecting the appropriate survey method for an international marketing research project (Table 6.6 in the text)?

(Essay)

4.7/5

(39)

Question 21

Table 6.2 in the text provides a comparative evaluation of survey methods.Which two methods are shown as low on the quantity of data criteria?

(Multiple Choice)

4.8/5

(44)

Question 22

Which telephone interview method involves phoning a sample of respondents and asking them a series of questions with the interviewer using a paper questionnaire to record the responses with a pencil?

(Multiple Choice)

4.9/5

(35)

Question 23

The pantry audit is a type of audit where the researcher inventories the brands,quantities,and package sizes of products in a consumer's home.

(True/False)

4.8/5

(39)

Question 24

Less effort is required of the respondent in a personal interview than in a telephone or mail interview.

(True/False)

4.8/5

(36)

Question 25

Which of the following advantages is the greatest advantage of observation methods?

(Multiple Choice)

4.9/5

(40)

Question 26

What are the researcher's responsibilities with regards to anonymity in survey and observation research?

(Essay)

4.9/5

(41)

Question 27

Mail surveys,mail panels,e-mail,and Internet surveys require a large field force.

(True/False)

4.8/5

(38)

Question 28

Electronic surveys can be conducted by e-mail or administered on the Internet or the Web.

(True/False)

4.8/5

(37)

Question 29

The potential for non-response bias increases as the response rate decreases.

(True/False)

4.9/5

(43)

Question 30

The most serious disadvantage of observation is ________.

(Multiple Choice)

4.7/5

(36)

Question 31

Voice pitch analysis measures emotional reactions through changes in the respondent's voice and is a type of mechanical observation.

(True/False)

4.9/5

(29)

Question 32

________ involves observation techniques where the researcher clearly defines the behaviors to be observed and the methods by which they will be measured.

(Multiple Choice)

4.8/5

(39)

Question 33

In the context of the department store patronage project,analyzing store charge card slips to examine customer store credit usage behaviors is an example of ________.

(Multiple Choice)

4.8/5

(38)

Question 34

In structured data collection,a formal questionnaire is prepared and the questions are asked in a prearranged order;thus the process is also direct.Direct means that the purpose of the project is not disclosed to the respondents.

(True/False)

4.8/5

(40)

Question 35

An example of structured observation would be an auditor performing inventory analysis in a store.

(True/False)

4.8/5

(27)

Question 36

The most popular data-collection method is the structured direct survey.

(True/False)

4.7/5

(34)

Question 37

A primary method of observation using the Internet is to count the number of times a Web page is visited.

(True/False)

4.8/5

(33)

Question 38

The various data-collection modes are mutually exclusive.

(True/False)

4.9/5

(36)

Question 39

Which of the following is not mentioned as a disadvantage of social media for conducting surveys?

(Multiple Choice)

4.8/5

(28)

Question 40

Showing 21 - 40 of 88

Exam 6: Descriptive Research Design: Survey and Observation

What are the issues surrounding selecting the appropriate survey method for an international marketing research project (Table 6.6 in the text)?

Table 6.2 in the text provides a comparative evaluation of survey methods.Which two methods are shown as low on the quantity of data criteria?

Which telephone interview method involves phoning a sample of respondents and asking them a series of questions with the interviewer using a paper questionnaire to record the responses with a pencil?

The pantry audit is a type of audit where the researcher inventories the brands,quantities,and package sizes of products in a consumer's home.

Less effort is required of the respondent in a personal interview than in a telephone or mail interview.

Which of the following advantages is the greatest advantage of observation methods?

What are the researcher's responsibilities with regards to anonymity in survey and observation research?

Mail surveys,mail panels,e-mail,and Internet surveys require a large field force.

Electronic surveys can be conducted by e-mail or administered on the Internet or the Web.

The potential for non-response bias increases as the response rate decreases.

The most serious disadvantage of observation is ________.

Voice pitch analysis measures emotional reactions through changes in the respondent's voice and is a type of mechanical observation.

________ involves observation techniques where the researcher clearly defines the behaviors to be observed and the methods by which they will be measured.

In the context of the department store patronage project,analyzing store charge card slips to examine customer store credit usage behaviors is an example of ________.

In structured data collection,a formal questionnaire is prepared and the questions are asked in a prearranged order;thus the process is also direct.Direct means that the purpose of the project is not disclosed to the respondents.

An example of structured observation would be an auditor performing inventory analysis in a store.

The most popular data-collection method is the structured direct survey.

A primary method of observation using the Internet is to count the number of times a Web page is visited.

The various data-collection modes are mutually exclusive.

Which of the following is not mentioned as a disadvantage of social media for conducting surveys?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters