Question 1

Which personal interviewing method utilizes help screens and courteous error messages?

Accepted Answer

A) in-home 
B) mall intercept 
C) computer-assisted personal interview (CAPI) 
D) e-mail 
A) in-home 
B) mall intercept 
C) computer-assisted personal interview (CAPI) 
D) e-mail

Question 2

In the department store patronage project,________ may be used to analyze magazine advertisements of the sponsoring and competing stores to compare their projected images.

Accepted Answer

A) mechanical observation 
B) personal observation 
C) content analysis 
D) trace analysis 
A) mechanical observation 
B) personal observation 
C) content analysis 
D) trace analysis

Question 3

The ability of the survey mode to reach the units specified in the sample effectively and efficiently refers to the ________.

Accepted Answer

A) flexibility of data collection 
B) sample control 
C) diversity of questions that can be asked in a survey 
D) control of data collection environment 
A) flexibility of data collection 
B) sample control 
C) diversity of questions that can be asked in a survey 
D) control of data collection environment

Question 4

Analysis of the comments,photos,videos,audio,and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements about sample control is true?

Accepted Answer

A) Mailing lists for mail surveys are sometimes unavailable,outdated,or incomplete. 
B) It is possible to identify specific user groups within a mail panel and to direct the survey to households with specific characteristics. 
C) It can be difficult to prevent respondents from completing an Internet survey multiple times. 
D) All of the above statements are true. 
A) Mailing lists for mail surveys are sometimes unavailable,outdated,or incomplete. 
B) It is possible to identify specific user groups within a mail panel and to direct the survey to households with specific characteristics. 
C) It can be difficult to prevent respondents from completing an Internet survey multiple times. 
D) All of the above statements are true.

Question 6

The collection of survey data through social media sites can be automated,but does not allow the researcher to customize reach to various segments of consumers.

Accepted Answer

A) True 
 B)False

Question 7

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

Accepted Answer

A) True 
 B)False

Question 8

________ interviewing uses a computerized questionnaire administered to respondents over the telephone.

Accepted Answer

A) Traditional telephone 
B) In-home 
C) Computer-assisted telephone interviews (CATI) 
D) Internet 
A) Traditional telephone 
B) In-home 
C) Computer-assisted telephone interviews (CATI) 
D) Internet

Which personal interviewing method utilizes help screens and courteous error messages?

In the department store patronage project,________ may be used to analyze magazine advertisements of the sponsoring and competing stores to compare their projected images.

The ability of the survey mode to reach the units specified in the sample effectively and efficiently refers to the ________.

Analysis of the comments,photos,videos,audio,and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

Which of the following statements about sample control is true?

The collection of survey data through social media sites can be automated,but does not allow the researcher to customize reach to various segments of consumers.

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

________ interviewing uses a computerized questionnaire administered to respondents over the telephone.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

Exam 6: Descriptive Research Design: Survey and Observation

Which personal interviewing method utilizes help screens and courteous error messages?

In the department store patronage project,________ may be used to analyze magazine advertisements of the sponsoring and competing stores to compare their projected images.

The ability of the survey mode to reach the units specified in the sample effectively and efficiently refers to the ________.

Analysis of the comments,photos,videos,audio,and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

Which of the following statements about sample control is true?

The collection of survey data through social media sites can be automated,but does not allow the researcher to customize reach to various segments of consumers.

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

________ interviewing uses a computerized questionnaire administered to respondents over the telephone.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters