Question 1

When utilizing univariate techniques,the samples are ________ when the data for the two samples relate to the same group of respondents.

Accepted Answer

A) metric data 
B) independent 
C) nonmetric data 
D) paired 
A) metric data 
B) independent 
C) nonmetric data 
D) paired

Question 2

The general guidelines for coding unstructured questions and questionnaires include all of the following except ________.

Accepted Answer

A) category codes should be mutually exclusive and collectively exhaustive 
B) category codes should be assigned for critical issues even if no one has mentioned them 
C) answers should be abbreviated as much as possible 
D) data should be coded to retain as much detail as possible 
A) category codes should be mutually exclusive and collectively exhaustive 
B) category codes should be assigned for critical issues even if no one has mentioned them 
C) answers should be abbreviated as much as possible 
D) data should be coded to retain as much detail as possible

Question 3

If you discover that a respondent has consistently checked the same response on a series of scales or that skip patterns were not followed on a questionnaire,more than likely you are participating in the ________ step of the data-preparation process.

Accepted Answer

A) coding 
B) data cleaning 
C) questionnaire checking 
D) editing 
A) coding 
B) data cleaning 
C) questionnaire checking 
D) editing

Question 4

Given the time and cost constraints,as well as the fact that experienced keypunch operators are quite accurate,it is sufficient to verify only 15-25 percent of the data entered by keypunching.

Accepted Answer

A) True 
 B)False

Question 5

Unsatisfactory responses uncovered in the editing stage of the data-preparation process are commonly handled by doing any of the following except ________.

Accepted Answer

A) recoding unsatisfactory responses 
B) assigning missing values 
C) discarding unsatisfactory responses 
D) returning to the field to get better data 
A) recoding unsatisfactory responses 
B) assigning missing values 
C) discarding unsatisfactory responses 
D) returning to the field to get better data

Question 6

Which is not a part of the process of selecting a data analysis strategy?

Accepted Answer

A) known characteristics of the data 
B) classification of statistical techniques 
C) background and philosophy of the researcher 
D) properties of statistical techniques 
A) known characteristics of the data 
B) classification of statistical techniques 
C) background and philosophy of the researcher 
D) properties of statistical techniques

Question 7

SPSS Missing Values Analysis can assist in diagnosing missing values and replacing missing values with estimates.The missing values can also be treated within the context of the SPSS Base module.

Accepted Answer

A) True 
 B)False

Question 8

________ requires that the data from each respondent be analyzed separately.

Accepted Answer

A) Cross-cultural analysis 
B) Individual-level analysis 
C) Pancultural analysis 
D) Intracultural analysis 
A) Cross-cultural analysis 
B) Individual-level analysis 
C) Pancultural analysis 
D) Intracultural analysis

Question 9

A code in which the number of records for each respondent are the same,and the same data appear in the same columns for all respondents,is a ________.

Accepted Answer

A) respondent code 
B) fixed-field code 
C) category code 
D) record code 
A) respondent code 
B) fixed-field code 
C) category code 
D) record code

Question 10

Write an example question and the associated coding for (1)a structured question that allows only a single response with less than nine possible choices and (2)a structured question that permits multiple responses.

Accepted Answer

A single column is sufficient to code a

Question 11

Computer packages like SPSS,SAS,EXCEL,and MINITAB can be programmed to identify out-of-range values for each variable and print related code information to make it easy to check each variable systematically for out-of-range values.

Accepted Answer

A) True 
 B)False

Question 12

Missing value codes should be distinct from the codes assigned to the legitimate responses.

Accepted Answer

A) True 
 B)False

Question 13

List the procedures for statistically adjusting data and briefly discuss the uses for each.

Accepted Answer

In weighting,each case or respondent in

Question 14

The initial step in questionnaire checking involves a check of all questionnaires for completeness and interviewing quality.

Accepted Answer

A) True 
 B)False

Question 15

________ are appropriate when one or more variables can be identified as dependent variables and the remaining are independent variables.

Accepted Answer

A) Interdependence techniques 
B) Dependence techniques 
C) Multivariate techniques 
D) Univariate techniques 
A) Interdependence techniques 
B) Dependence techniques 
C) Multivariate techniques 
D) Univariate techniques

Question 16

Consider the example of a respondent who indicates an extremely favorable attitude toward spectator sports on all of the positively worded statements in a survey and an extremely negative attitude on statements that were reversed.Decisions whether such respondents should be discarded,that is,not included in the analysis,can raise ethical concerns.A good rule of thumb is to make such decisions during the data-preparation phase before conducting the analysis.

Accepted Answer

A) True 
 B)False

Question 17

A questionnaire returned from the field may be unacceptable for several reasons.Which of the reasons below is not one of those reasons?

Accepted Answer

A) Parts of the questionnaire may be incomplete. 
B) The returned questionnaire is physically incomplete. 
C) The questionnaire is answered by someone who does not qualify for participation. 
D) The questionnaire does not uplift,motivate,or encourage the respondent to become involved. 
A) Parts of the questionnaire may be incomplete. 
B) The returned questionnaire is physically incomplete. 
C) The questionnaire is answered by someone who does not qualify for participation. 
D) The questionnaire does not uplift,motivate,or encourage the respondent to become involved.

Question 18

Treatment of missing responses poses problems,particularly if the proportion of missing responses is more than 10 percent.

Accepted Answer

A) True 
 B)False

Question 19

If the researcher uses the mean response for the missing value,he/she is using which option for the treatment of missing values?

Accepted Answer

A) returning to the field 
B) casewise deletion 
C) substitute an imputed response 
D) substitute a neutral value 
A) returning to the field 
B) casewise deletion 
C) substitute an imputed response 
D) substitute a neutral value

Question 20

Which statement is not true about standardization?

Accepted Answer

A) The standardized scale will have a mean of zero and a standard deviation of 1. 
B) Standardization allows the researcher to compare variables that have been measured using different types of scales. 
C) Standardization is the process of correcting data to reduce them to the same scale by subtracting the sample mean and dividing by the standard error. 
D) Standardization is the process of correcting data to reduce them to the same scale by subtracting the sample mean and dividing by the standard deviation. 
A) The standardized scale will have a mean of zero and a standard deviation of 1. 
B) Standardization allows the researcher to compare variables that have been measured using different types of scales. 
C) Standardization is the process of correcting data to reduce them to the same scale by subtracting the sample mean and dividing by the standard error. 
D) Standardization is the process of correcting data to reduce them to the same scale by subtracting the sample mean and dividing by the standard deviation.

Exam 14: Data Preparation

When utilizing univariate techniques,the samples are ________ when the data for the two samples relate to the same group of respondents.

The general guidelines for coding unstructured questions and questionnaires include all of the following except ________.

If you discover that a respondent has consistently checked the same response on a series of scales or that skip patterns were not followed on a questionnaire,more than likely you are participating in the ________ step of the data-preparation process.

Given the time and cost constraints,as well as the fact that experienced keypunch operators are quite accurate,it is sufficient to verify only 15-25 percent of the data entered by keypunching.

Unsatisfactory responses uncovered in the editing stage of the data-preparation process are commonly handled by doing any of the following except ________.

Which is not a part of the process of selecting a data analysis strategy?

SPSS Missing Values Analysis can assist in diagnosing missing values and replacing missing values with estimates.The missing values can also be treated within the context of the SPSS Base module.

________ requires that the data from each respondent be analyzed separately.

A code in which the number of records for each respondent are the same,and the same data appear in the same columns for all respondents,is a ________.

Write an example question and the associated coding for (1)a structured question that allows only a single response with less than nine possible choices and (2)a structured question that permits multiple responses.

Computer packages like SPSS,SAS,EXCEL,and MINITAB can be programmed to identify out-of-range values for each variable and print related code information to make it easy to check each variable systematically for out-of-range values.

Missing value codes should be distinct from the codes assigned to the legitimate responses.

List the procedures for statistically adjusting data and briefly discuss the uses for each.

The initial step in questionnaire checking involves a check of all questionnaires for completeness and interviewing quality.

________ are appropriate when one or more variables can be identified as dependent variables and the remaining are independent variables.

A questionnaire returned from the field may be unacceptable for several reasons.Which of the reasons below is not one of those reasons?

Treatment of missing responses poses problems,particularly if the proportion of missing responses is more than 10 percent.

If the researcher uses the mean response for the missing value,he/she is using which option for the treatment of missing values?

Which statement is not true about standardization?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters