Question 1

Univariate techniques can be classified based on ________.

Accepted Answer

A) whether the data are metric or nonmetric 
B) whether one,two,or more than two samples are involved 
C) whether interdependence techniques or dependence techniques are to be used 
D) A and B are correct 
A) whether the data are metric or nonmetric 
B) whether one,two,or more than two samples are involved 
C) whether interdependence techniques or dependence techniques are to be used 
D) A and B are correct

Question 2

Within-country analysis is also referred to as intercultural analysis.

Accepted Answer

A) True 
 B)False

Question 3

Information useful for formulating a data analysis strategy is not readily available on the internet.

Accepted Answer

A) True 
 B)False

Question 4

Give a brief overview of the data-preparation process.

Accepted Answer

The data-preparation process is shown in

Question 5

________ are statistical techniques that attempt to group data based on underlying similarity,and thus allow for interpretation of the data structures.No distinction is made as to which variables are dependent and which are independent.

Accepted Answer

A) Interdependence techniques 
B) Dependence techniques 
C) Multivariate techniques 
D) Univariate techniques 
A) Interdependence techniques 
B) Dependence techniques 
C) Multivariate techniques 
D) Univariate techniques

Question 6

During a preliminary check for consistency,you found a respondent had reported an annual income of less than $20,000,yet indicated frequent shopping at prestigious department stores such as Saks Fifth Avenue and Neiman Marcus.You are at the ________ step of the data-preparation process.

Accepted Answer

A) coding 
B) data cleaning 
C) questionnaire checking 
D) editing 
A) coding 
B) data cleaning 
C) questionnaire checking 
D) editing

Question 7

When setting up the code book for a questionnaire,you would allow 2 columns to code the response to the question
"Do you have a valid passport? 1.yes 2.no"

Accepted Answer

A) True 
 B)False

Question 8

When entering respondent data into a spreadsheet,each column contains the data for one respondent.

Accepted Answer

A) True 
 B)False

Question 9

Which treatment of unsatisfactory responses is desirable if (1)the number of respondents with unsatisfactory responses is small; (2)the proportion of unsatisfactory responses for each of these respondents is small;or (3)the variables with unsatisfactory responses are not the key variables?

Accepted Answer

A) returning to the field to get better data 
B) classifying and counting questionnaires accordingly 
C) discarding unsatisfactory responses 
D) assigning missing values 
A) returning to the field to get better data 
B) classifying and counting questionnaires accordingly 
C) discarding unsatisfactory responses 
D) assigning missing values

Univariate techniques can be classified based on ________.

Within-country analysis is also referred to as intercultural analysis.

Information useful for formulating a data analysis strategy is not readily available on the internet.

Give a brief overview of the data-preparation process.

________ are statistical techniques that attempt to group data based on underlying similarity,and thus allow for interpretation of the data structures.No distinction is made as to which variables are dependent and which are independent.

During a preliminary check for consistency,you found a respondent had reported an annual income of less than $20,000,yet indicated frequent shopping at prestigious department stores such as Saks Fifth Avenue and Neiman Marcus.You are at the ________ step of the data-preparation process.

When setting up the code book for a questionnaire,you would allow 2 columns to code the response to the question "Do you have a valid passport? 1.yes 2.no"

When entering respondent data into a spreadsheet,each column contains the data for one respondent.

Which treatment of unsatisfactory responses is desirable if (1)the number of respondents with unsatisfactory responses is small; (2)the proportion of unsatisfactory responses for each of these respondents is small;or (3)the variables with unsatisfactory responses are not the key variables?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

Exam 14: Data Preparation

Univariate techniques can be classified based on ________.

Within-country analysis is also referred to as intercultural analysis.

Information useful for formulating a data analysis strategy is not readily available on the internet.

Give a brief overview of the data-preparation process.

________ are statistical techniques that attempt to group data based on underlying similarity,and thus allow for interpretation of the data structures.No distinction is made as to which variables are dependent and which are independent.

During a preliminary check for consistency,you found a respondent had reported an annual income of less than $20,000,yet indicated frequent shopping at prestigious department stores such as Saks Fifth Avenue and Neiman Marcus.You are at the ________ step of the data-preparation process.

When setting up the code book for a questionnaire,you would allow 2 columns to code the response to the question "Do you have a valid passport? 1.yes 2.no"

When entering respondent data into a spreadsheet,each column contains the data for one respondent.

Which treatment of unsatisfactory responses is desirable if (1)the number of respondents with unsatisfactory responses is small; (2)the proportion of unsatisfactory responses for each of these respondents is small;or (3)the variables with unsatisfactory responses are not the key variables?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters