Exam 10: Questionnaire and Form Design

The steps in the questionnaire design process are interrelated and the development of a questionnaire will involve some iteration and looping.

________ is the translation of the desired question content and structure into words that respondents can clearly and easily understand.

Pretests are best done by personal interviews,even if the actual survey is to be conducted by mail,telephone,or electronic means.

Respondents exhibiting order or position bias tend to check the first or last statement in a list.

Another name for questionnaire is schedule instrument.

Creation error is the inability to recall an event that actually took place.

What is the one acute problem of dichotomous questions?

When developing a questionnaire,if the researcher is asking him/herself if the word means what he/she intended;if it has any other meanings;if the word has more than one pronunciation;or if a simpler phrase is suggested,then he/she is probably concerned with ________.

The type of method influences questionnaire design.Considering how the questionnaire is administered under each method,which method is most appropriate if lengthy,complex,and varied questions need to be asked?

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect)and "Do you think soft drinks are readily available when you want to buy them?" (Correct)are examples of situations that pertain to ________.

________ that measure familiarity,product use,and past experience should be asked before questions about the topics themselves.

Observational forms and questionnaires require adequate pretesting.

Respondents with responses that are difficult to articulate should be given aids such as pictures,maps,and descriptions to help them articulate their responses.

An analysis of social media content can aid in determining the content,structure,and wording of individual questions.

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

Respondents' inability to remember leads to three types of error.Which of the errors listed below is not mentioned in the text as one of the types of errors created by respondents?

Two apparently similar ways of posing a question always yields the same information.

Dichotomous questions cannot have neutral alternatives such as "don't know" or "no opinion."

Respondents may be unwilling to answer a particular question because too much effort is required or they may not remember the information that is being asked.

The inverted funnel approach is useful when respondents have no strong feelings or have not formulated a point of view.