Question 1

Which of the following statements is not a disadvantage of structured questions?

Accepted Answer

A) Coding and processing of data are much less costly and time consuming. 
B) Considerable effort is required to design effective multiple choice questions. 
C) Showing respondents the list of possible answers produces biased responses. 
D) It is difficult to obtain information on alternatives not listed. 
A) Coding and processing of data are much less costly and time consuming. 
B) Considerable effort is required to design effective multiple choice questions. 
C) Showing respondents the list of possible answers produces biased responses. 
D) It is difficult to obtain information on alternatives not listed.

Question 2

Respondents may not be able to respond because they are unable to articulate a response,they may not be informed,or they may not remember.

Accepted Answer

A) True 
 B)False

Question 3

________ are questions used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Accepted Answer

A) Leading questions 
B) Branching questions 
C) Opening questions 
D) Multiple choice questions 
A) Leading questions 
B) Branching questions 
C) Opening questions 
D) Multiple choice questions

Question 4

What criteria should the researcher use when deciding whether to use a neutral alternative with dichotomous questions?

Accepted Answer

If a neutral alternative is not included

Question 5

Choosing question structure is probably the most difficult task in developing a questionnaire.

Accepted Answer

A) True 
 B)False

Question 6

For questionnaires to be used in surveys to be conducted in social media,the general principles and guidelines for questionnaire design remain the same as those for traditional media.

Accepted Answer

A) True 
 B)False

Question 7

"Describe your college experience" and "What is your occupation?" are ________ questions.

Accepted Answer

A) dichotomous 
B) filter 
C) structured 
D) unstructured 
A) dichotomous 
B) filter 
C) structured 
D) unstructured

Question 8

Which of the following statements are true concerning questionnaire design for international marketing research?

Accepted Answer

A) The questionnaire may have to be suitable for administration by more than one method. 
B) It is desirable to have two or more simple questions rather than a single complex question. 
C) Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates. 
D) All of the above statements are true. 
A) The questionnaire may have to be suitable for administration by more than one method. 
B) It is desirable to have two or more simple questions rather than a single complex question. 
C) Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates. 
D) All of the above statements are true.

Question 9

A "don't know" option does not appear to reduce uninformed responses without reducing the overall response rate or the response rate for questions about which the respondents have information.

Accepted Answer

A) True 
 B)False

Question 10

Questions such as "What did you have for lunch a week ago?" are correct questions because consumers are very good at remembering quantities of products consumed.

Accepted Answer

A) True 
 B)False

Question 11

When developing a questionnaire,to ensure that the information obtained fully addresses all components of the problem,the researcher should ________.

Accepted Answer

A) review components of the problem and the approach 
B) prepare a set of dummy tables 
C) have a clear idea of the target population 
D) all of the above 
A) review components of the problem and the approach 
B) prepare a set of dummy tables 
C) have a clear idea of the target population 
D) all of the above

Question 12

A well-designed questionnaire can motivate the respondents and increase the response rate.

Accepted Answer

A) True 
 B)False

Question 13

"Are you in favor of a balanced budget?" is an example of a(n)________.

Accepted Answer

A) implicit assumption 
B) implicit alternative 
C) generalization 
D) All of the above are correct. 
A) implicit assumption 
B) implicit alternative 
C) generalization 
D) All of the above are correct.

Question 14

The respondents' ability to remember an event is influenced by all of the following except________.

Accepted Answer

A) the event itself 
B) the time elapsed since the event 
C) the presence or absence of events that would aid memory 
D) where you were when the event occurred 
A) the event itself 
B) the time elapsed since the event 
C) the presence or absence of events that would aid memory 
D) where you were when the event occurred

Question 15

To minimize discomfort,it should be made clear at the beginning of the interview that respondents are not obligated to answer a question that makes them uncomfortable.

Accepted Answer

A) True 
 B)False

Question 16

Which statement is not true about pretests?

Accepted Answer

A) To the extent possible,a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey. 
B) A variety of interviewers should be used for pretests. 
C) The project director,the researcher who developed the questionnaire,and other key members of the research team should conduct some pretest interviews. 
D) It is a good practice to employ only experienced interviewers to conduct pretests. 
A) To the extent possible,a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey. 
B) A variety of interviewers should be used for pretests. 
C) The project director,the researcher who developed the questionnaire,and other key members of the research team should conduct some pretest interviews. 
D) It is a good practice to employ only experienced interviewers to conduct pretests.

Question 17

Which of the following statements is not a disadvantage of unstructured questions?

Accepted Answer

A) Unstructured questions are not suitable for self-administered questionnaires. 
B) Coding of responses is costly and time consuming. 
C) Unstructured questions have a much less biasing influence on response than structured questions. 
D) Implicitly,unstructured questions give extra weight to respondents who are more articulate. 
A) Unstructured questions are not suitable for self-administered questionnaires. 
B) Coding of responses is costly and time consuming. 
C) Unstructured questions have a much less biasing influence on response than structured questions. 
D) Implicitly,unstructured questions give extra weight to respondents who are more articulate.

Question 18

A ________ is a question that gives the respondent a clue as to what answer is desired or leads the respondent to answer in a certain way.

Accepted Answer

A) leading question 
B) implicit alternative 
C) filter question 
D) structured question 
A) leading question 
B) implicit alternative 
C) filter question 
D) structured question

Question 19

________ is a type of information obtained in a questionnaire that includes name,address,and phone number.

Accepted Answer

A) Qualifying information 
B) Identification information 
C) Basic information 
D) Classification information 
A) Qualifying information 
B) Identification information 
C) Basic information 
D) Classification information

Question 20

Which of the following practices should be avoided when reproducing the questionnaire?

Accepted Answer

A) If the printed questionnaire runs to several pages,it should take the form of a booklet. 
B) Sideways formatting and splitting should be done to conserve space. 
C) Directions or instructions should be placed as close to the questions as possible. 
D) Surveys directed at different respondent groups can be reproduced on different colored paper. 
A) If the printed questionnaire runs to several pages,it should take the form of a booklet. 
B) Sideways formatting and splitting should be done to conserve space. 
C) Directions or instructions should be placed as close to the questions as possible. 
D) Surveys directed at different respondent groups can be reproduced on different colored paper.

Exam 10: Questionnaire and Form Design

Which of the following statements is not a disadvantage of structured questions?

Respondents may not be able to respond because they are unable to articulate a response,they may not be informed,or they may not remember.

________ are questions used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

What criteria should the researcher use when deciding whether to use a neutral alternative with dichotomous questions?

Choosing question structure is probably the most difficult task in developing a questionnaire.

For questionnaires to be used in surveys to be conducted in social media,the general principles and guidelines for questionnaire design remain the same as those for traditional media.

"Describe your college experience" and "What is your occupation?" are ________ questions.

Which of the following statements are true concerning questionnaire design for international marketing research?

A "don't know" option does not appear to reduce uninformed responses without reducing the overall response rate or the response rate for questions about which the respondents have information.

Questions such as "What did you have for lunch a week ago?" are correct questions because consumers are very good at remembering quantities of products consumed.

When developing a questionnaire,to ensure that the information obtained fully addresses all components of the problem,the researcher should ________.

A well-designed questionnaire can motivate the respondents and increase the response rate.

"Are you in favor of a balanced budget?" is an example of a(n)________.

The respondents' ability to remember an event is influenced by all of the following except________.

To minimize discomfort,it should be made clear at the beginning of the interview that respondents are not obligated to answer a question that makes them uncomfortable.

Which statement is not true about pretests?

Which of the following statements is not a disadvantage of unstructured questions?

A ________ is a question that gives the respondent a clue as to what answer is desired or leads the respondent to answer in a certain way.

________ is a type of information obtained in a questionnaire that includes name,address,and phone number.

Which of the following practices should be avoided when reproducing the questionnaire?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters