Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

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Capabilities of supply chain execution systems would not include

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Supply chain ________ systems manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner.

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Identify five benefits of customer relationship management systems.

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Benefits include: better customer service,make call centers more efficient,cross-sell products more effectively,help sales staff close deals faster,simplify marketing and sales processes,acquire new profitable customers,sell additional products and services,provide customer information for developing new products,increase product utilization,reduce sales and marketing costs,identify and retain profitable customers,optimize service delivery costs,retain high-lifetime value customers,improve customer loyalty,improve response rates to direct mail,increase product profitability,respond quickly to market opportunities.

As they move through the supply chain,________ are transformed into finished products and shipped to retailers and customers.

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Why is overstocking warehouses not an effective solution for a problem of low availability?

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Customer service modules in CRM systems provide tools for

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Next-generation enterprise suites use ________ and SOA to link to systems of customers and suppliers.

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When tailoring a particular aspect of a system to the way a company does business,enterprise software can provide the company with

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The business value of an effective supply chain management system includes all of the following except

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Concurrent supply chains are made possible by which technology?

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Which of the following would not be considered a contact point?

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Identify and describe three major enterprise applications.

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A company's suppliers,supplier's suppliers,and the processes for managing relationships with them is the

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CRM software can help organizations identify high-value customers for preferential treatments.

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Using social networking tools to converse with customers is called

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________ modules deal with issues such as setting objectives,employee performance management,and performance-based compensation.

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Safety stock acts as a buffer for the lack of flexibility in the supply chain.

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A company having difficulty with timely delivery of parts to its manufacturing plants should implement a supply chain ________ system.

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You have been asked to implement enterprise software for a manufacturer of kitchen appliances.What is the first step you should take?

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You have been hired by Santori,Inc.,a small company that imports and distributes an Italian sparkling water.The company is interested in what benefits an enterprise system would bring.Would an enterprise system be appropriate for this company? What steps would you take in determining this?

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