Question 1

Selling a customer with a checking account a home improvement loan is an example of

Accepted Answer

A) operational CRM. 
B) direct marketing. 
C) sales force automation. 
D) cross-channel promotions. 
E) cross-selling. 
A) operational CRM. 
B) direct marketing. 
C) sales force automation. 
D) cross-channel promotions. 
E) cross-selling.

Question 2

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

Accepted Answer

A) network 
B) bullwhip 
C) ripple 
D) whirlpool 
E) diffraction 
A) network 
B) bullwhip 
C) ripple 
D) whirlpool 
E) diffraction

Question 3

Analyzing customer buying patterns is an example of

Accepted Answer

A) CLTV. 
B) analytical CRM. 
C) operational CRM. 
D) demand planning. 
E) cross-selling. 
A) CLTV. 
B) analytical CRM. 
C) operational CRM. 
D) demand planning. 
E) cross-selling.

Question 4

Which of the following is not true about enterprise systems?

Accepted Answer

A) Enterprise systems help firms respond rapidly to customer requests for information or products. 
B) Enterprise system data have standardized definitions and formats that are accepted by the entire organization. 
C) Enterprise software is expressly built to allow companies to mimic their unique business practices. 
D) Enterprise software includes analytical tools to evaluate overall organizational performance. 
E) Enterprise systems provide firmwide information to help managers make better decisions. 
A) Enterprise systems help firms respond rapidly to customer requests for information or products. 
B) Enterprise system data have standardized definitions and formats that are accepted by the entire organization. 
C) Enterprise software is expressly built to allow companies to mimic their unique business practices. 
D) Enterprise software includes analytical tools to evaluate overall organizational performance. 
E) Enterprise systems provide firmwide information to help managers make better decisions.

Question 5

Cross-selling is the marketing of complementary products to customers.

Accepted Answer

A) True 
 B)False

Question 6

Supply chain management systems are a type of enterprise system.

Accepted Answer

A) True 
 B)False

Question 7

Identify and describe the two types of customer relationship management applications.

Accepted Answer

Operational CRM and analytical CRM are t

Question 8

Which of the following is not an example of next-generation enterprise applications?

Accepted Answer

A) open-source solutions 
B) social CRM 
C) solutions incorporating SCM 
D) solutions incorporating SOA 
E) cloud solutions 
A) open-source solutions 
B) social CRM 
C) solutions incorporating SCM 
D) solutions incorporating SOA 
E) cloud solutions

Question 9

The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

Accepted Answer

A) True 
 B)False

Question 10

If manufacturers had perfect information,they could implement a

Accepted Answer

A) hyper-efficient strategy. 
B) frictionless strategy. 
C) streamlined strategy. 
D) bullwhip strategy. 
E) just-in-time strategy. 
A) hyper-efficient strategy. 
B) frictionless strategy. 
C) streamlined strategy. 
D) bullwhip strategy. 
E) just-in-time strategy.

Question 11

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Accepted Answer

A) safety stock 
B) continuous replenishment 
C) just-in-time strategies 
D) demand planning 
E) perfect information 
A) safety stock 
B) continuous replenishment 
C) just-in-time strategies 
D) demand planning 
E) perfect information

Question 12

All CRM packages contain modules for PRM and ERM.

Accepted Answer

A) True 
 B)False

Question 13

Operational CRM applications include tools for

Accepted Answer

A) identifying buying patterns. 
B) calculating CLTV. 
C) salesforce automation. 
D) pinpointing unprofitable customers. 
E) creating segments for targeted marketing. 
A) identifying buying patterns. 
B) calculating CLTV. 
C) salesforce automation. 
D) pinpointing unprofitable customers. 
E) creating segments for targeted marketing.

Question 14

Systems that enable a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product best describes supply chain ________ systems.

Accepted Answer

A) demand 
B) delivery 
C) optimization 
D) execution 
E) planning 
A) demand 
B) delivery 
C) optimization 
D) execution 
E) planning

Question 15

SFA modules in CRM systems would provide tools for

Accepted Answer

A) assigning and managing customer service requests. 
B) capturing prospect and customer data. 
C) identifying profitable and unprofitable customers. 
D) managing sales prospect and contact information. 
E) employee performance management. 
A) assigning and managing customer service requests. 
B) capturing prospect and customer data. 
C) identifying profitable and unprofitable customers. 
D) managing sales prospect and contact information. 
E) employee performance management.

Question 16

The bullwhip effect describes consistency and continuity in demand for a product as it passes from one entity to the next across the supply chain.

Accepted Answer

A) True 
 B)False

Question 17

You have been hired by Croydon Visiting Nurse Services,whose business processes are all manual,paper-based processes.How might a CRM system benefit them?

Accepted Answer

A CRM system that includes patients' hea

Question 18

Identify two supply chain models.Which is better?

Accepted Answer

Push-based and pull-based models were di

Question 19

From your reading of the Chapter 's opening case,ACH Food Companies implemented new information systems in order to achieve which of the following business objectives?

Accepted Answer

A) customer and supplier intimacy 
B) operational excellence 
C) survival 
D) improved decision making 
E) new products and services 
A) customer and supplier intimacy 
B) operational excellence 
C) survival 
D) improved decision making 
E) new products and services

Question 20

Supply chain inefficiencies can waste as much as 25 percent of a company's operating costs.

Accepted Answer

A) True 
 B)False

Selling a customer with a checking account a home improvement loan is an example of

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

Analyzing customer buying patterns is an example of

Which of the following is not true about enterprise systems?

Cross-selling is the marketing of complementary products to customers.

Supply chain management systems are a type of enterprise system.

Identify and describe the two types of customer relationship management applications.

Which of the following is not an example of next-generation enterprise applications?

The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

If manufacturers had perfect information,they could implement a

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

All CRM packages contain modules for PRM and ERM.

Operational CRM applications include tools for

Systems that enable a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product best describes supply chain ________ systems.

SFA modules in CRM systems would provide tools for

The bullwhip effect describes consistency and continuity in demand for a product as it passes from one entity to the next across the supply chain.

You have been hired by Croydon Visiting Nurse Services,whose business processes are all manual,paper-based processes.How might a CRM system benefit them?

Identify two supply chain models.Which is better?

From your reading of the Chapter 's opening case,ACH Food Companies implemented new information systems in order to achieve which of the following business objectives?

Supply chain inefficiencies can waste as much as 25 percent of a company's operating costs.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

E-Commerce: Digital Markets, Digital Goods

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Selling a customer with a checking account a home improvement loan is an example of

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

Analyzing customer buying patterns is an example of

Which of the following is not true about enterprise systems?

Cross-selling is the marketing of complementary products to customers.

Supply chain management systems are a type of enterprise system.

Identify and describe the two types of customer relationship management applications.

Which of the following is not an example of next-generation enterprise applications?

The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

If manufacturers had perfect information,they could implement a

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

All CRM packages contain modules for PRM and ERM.

Operational CRM applications include tools for

Systems that enable a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product best describes supply chain ________ systems.

SFA modules in CRM systems would provide tools for

The bullwhip effect describes consistency and continuity in demand for a product as it passes from one entity to the next across the supply chain.

You have been hired by Croydon Visiting Nurse Services,whose business processes are all manual,paper-based processes.How might a CRM system benefit them?

Identify two supply chain models.Which is better?

From your reading of the Chapter 's opening case,ACH Food Companies implemented new information systems in order to achieve which of the following business objectives?

Supply chain inefficiencies can waste as much as 25 percent of a company's operating costs.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

E-Commerce: Digital Markets, Digital Goods

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters