Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

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________ CRM includes customer-facing applications such as tools for sales force automation,call center and customer service support,and marketing automation.

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Components or parts of finished products are referred to as

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CRM systems help businesses obtain which business objective?

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Supply chain planning systems perform all of the following functions except

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________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers,those who are good candidates for sales and services.

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________ systems are based on a suite of software models used to support business activities across the firm.

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The measurement of the number of customers who stop using or purchasing products or services from a company is called

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Enterprise systems require fundamental changes in the way the business operates.

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Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.

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Inefficiencies in a supply chain are primarily caused by inaccurate information.

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Identify two classifications for supply chain software.For each classification,identify five capabilities.

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Marketing modules in CRM systems would provide tools for

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What additional complexities are faced in global supply chains? How does the Internet help in managing global supply chains?

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Which of the following statements about enterprise applications is not true?

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Which supply chain planning function determines how much product is needed to satisfy all customer demands?

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Which of the following is not one of the four types of customers described in the case study on Graybar?

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A supply chain driven by actual customer orders or purchases follows a ________ model.

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Enterprise application vendors have created ________ to make their own customer relationship management,supply chain management,and enterprise systems work closely together with each other.

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Enterprise software is built around thousands of predefined business processes that reflect

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The total time it takes to complete a business process,from start to finish,is called its ________ time.

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