Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Which metric is based on the relationship between the revenue produced by a specific customer,the expenses incurred in acquiring and servicing that customer,and the expected life of the relationship between the customer and the company?

In order to achieve maximum benefit from an enterprise software package,a business

Plant Away is an Oregon-based retailer and distributor of trees and shrubs.They have hundreds of smaller nurseries based around the country that grow the plant stock.The majority of their business is conducted online.Consumers purchase typically small quantities of products online and Plant Away coordinates the shipping from the most appropriate nursery.What unique problems might you anticipate they have in their supply chain? What might remedy these problems?

A suite of integrated software modules for finance and accounting,human resources,manufacturing and production,and sales and marketing that allows data to be used by multiple functions and business processes best describes

Which of the following is an important capability for sales processes that is found in most major CRM software products?

In a push-based model of SCM systems,actual customer orders or purchases trigger events in the supply chain.

Enterprise application vendors are now including ________ features,such as tools for data visualization,flexible reporting,and ad-hoc analysis,as part of the application.

An enterprise system helps reduce redundant business processes.

Before the Internet,supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.

Major CRM application software vendors include Oracle,SAP,and Salesforce.com.

A company's organizations and processes for distributing and delivering products to the final customers is the

A build-to-order supply-chain model is also called a ________ model.

________ modules use many of the same data,tools,and systems as CRM to enhance collaboration between a company and its selling partners.

A ________ is a method of interaction with a customer,such as telephone or customer service desk.

Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget.

Walmart is an example of a push-based model.

A network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers is called a

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy.

Enterprise systems include analytical tools.