Question 1

According to research,which type of network TV programming has seen an increase in ad revenues?

Accepted Answer

A) evening shows like CBS Evening News 
B) morning shows like Good Morning America 
C) sports shows like Monday Night Football 
D) daytime dramas like Days of Our Lives 
A) evening shows like CBS Evening News 
B) morning shows like Good Morning America 
C) sports shows like Monday Night Football 
D) daytime dramas like Days of Our Lives

Question 2

How has Sony Electronics benefited by including non-traditional media representatives at product launch press conferences?

Accepted Answer

A) reducing costs associated with traditional media 
B) eliminating the need to have a web presence 
C) increasing excitement about the product 
D) decreasing consumer product complaints 
A) reducing costs associated with traditional media 
B) eliminating the need to have a web presence 
C) increasing excitement about the product 
D) decreasing consumer product complaints

Question 3

Which of the following is asserted by Dustin Supa about media relations?

Accepted Answer

A) For most organizations,the goal of media relations is to gain publicity. 
B) Media relations is primarily a tactical function for an organization. 
C) In media relations,journalists act as the vehicle for reaching stakeholders. 
D) Media relations is defined by the way tools are used to achieve goals. 
A) For most organizations,the goal of media relations is to gain publicity. 
B) Media relations is primarily a tactical function for an organization. 
C) In media relations,journalists act as the vehicle for reaching stakeholders. 
D) Media relations is defined by the way tools are used to achieve goals.

Question 4

Which statement about media relations in a political setting is true?

Accepted Answer

A) Raising financial support is a key goal for political candidates. 
B) Impressions effectively measure the success of a campaign. 
C) PR tactics differ from those in traditional media relations. 
D) Political candidates rely primarily on paid media coverage. 
A) Raising financial support is a key goal for political candidates. 
B) Impressions effectively measure the success of a campaign. 
C) PR tactics differ from those in traditional media relations. 
D) Political candidates rely primarily on paid media coverage.

Question 5

According to Robert Entman,the way the media tells a story may influence audience perceptions.Which term refers to this concept?

Accepted Answer

A) framing 
B) gatekeeping 
C) agenda setting 
D) spinning 
A) framing 
B) gatekeeping 
C) agenda setting 
D) spinning

Question 6

Through agenda setting and framing,the media influence the public by determining what issues to think about and how to evaluate those issues.

Accepted Answer

A) True 
 B)False

Question 7

In recent years,PR value has been increasingly measured with dollar amounts due to the validity of AVE.

Accepted Answer

A) True 
 B)False

Question 8

Which theory developed by McCombs and Shaw asserts that the media influences people's perceptions of news events?

Accepted Answer

A) gatekeeper theory 
B) framing theory 
C) agenda-setting theory 
D) excellence theory 
A) gatekeeper theory 
B) framing theory 
C) agenda-setting theory 
D) excellence theory

Question 9

A candidate running for political office has created a website for posting both owned and earned media.Which of the following is an example of owned content?

Accepted Answer

A) TV interviews with the candidate 
B) published news stories about the candidate 
C) Facebook posts about the candidate 
D) position papers written by the candidate 
A) TV interviews with the candidate 
B) published news stories about the candidate 
C) Facebook posts about the candidate 
D) position papers written by the candidate

Question 10

While subscriptions for print newspapers have declined,subscriptions for digital versions of newspapers have increased significantly.

Accepted Answer

A) True 
 B)False

Question 11

According to Kara Alaimo,author of Pitch,Tweet,or Engage on the Street: How to Practice Global Public Relations,what is an effective approach for engaging in global PR?

Accepted Answer

A) form relationships with government and media officials 
B) comply with local traditions of paying for media coverage 
C) develop a PR strategy that can be implemented internationally 
D) create a PR strategy that reflects local customs and culture 
A) form relationships with government and media officials 
B) comply with local traditions of paying for media coverage 
C) develop a PR strategy that can be implemented internationally 
D) create a PR strategy that reflects local customs and culture

Question 12

In a brief essay,discuss the challenges of global media relations and the various factors that must be considered.

Accepted Answer

In today's rapidly changing,globally con

Question 13

Differentiate between gatekeeping,agenda setting,and framing.Why are these concepts relevant to the practice of media relations?

Accepted Answer

Gatekeeping is a process where a person

Question 14

According to research,which of the following has historically been the most receptive to covering CSR stories?

Accepted Answer

A) national broadcast media 
B) local newspapers 
C) national magazines 
D) radio broadcasters 
A) national broadcast media 
B) local newspapers 
C) national magazines 
D) radio broadcasters

Question 15

Recent Pew research indicates which of the following trends in Hispanic media?

Accepted Answer

A) Ad revenue increased for Hispanic daily newspapers. 
B) Viewership increased for Hispanic TV networks. 
C) Circulation increased for Hispanic weekly newspapers. 
D) Ad revenue increased for Hispanic TV networks. 
A) Ad revenue increased for Hispanic daily newspapers. 
B) Viewership increased for Hispanic TV networks. 
C) Circulation increased for Hispanic weekly newspapers. 
D) Ad revenue increased for Hispanic TV networks.

Question 16

Cord cutting involves discontinuing which of the following?

Accepted Answer

A) social media usage 
B) a newspaper subscription 
C) internet surfing 
D) a cable TV subscription 
A) social media usage 
B) a newspaper subscription 
C) internet surfing 
D) a cable TV subscription

Question 17

In a brief essay,contrast the media relations strategies that were implemented by the two final candidates in the 2016 presidential election--Donald J.Trump and former Secretary of State Hillary Clinton.What are the benefits or drawbacks of each strategy?

Accepted Answer

The Trump campaign focused on generating

Question 18

Why are more people turning away from cable and satellite television?

Accepted Answer

A) changing viewing patterns 
B) declining costs of Wi-Fi and Internet 
C) increasing use of digital newspapers 
D) declining interest in current events 
A) changing viewing patterns 
B) declining costs of Wi-Fi and Internet 
C) increasing use of digital newspapers 
D) declining interest in current events

Question 19

Winston Electronics is releasing a new tablet and wants to reach more of its target audience and generate social buzz at the firm's product launch event.Which of the following individuals should be invited to the event to help Winston accomplish this goal?

Accepted Answer

A) Adrian,a high-tech electronics blogger 
B) Ben,a local newspaper reporter 
C) Corinne,a technology trade publication editor 
D) Devin,a mainstream media journalist 
A) Adrian,a high-tech electronics blogger 
B) Ben,a local newspaper reporter 
C) Corinne,a technology trade publication editor 
D) Devin,a mainstream media journalist

Question 20

Which term was coined by Kurt Lewin to describe a person of authority who decides which information should or should not be passed along to a group?

Accepted Answer

A) opinion leader 
B) influencer 
C) blogger 
D) gatekeeper 
A) opinion leader 
B) influencer 
C) blogger 
D) gatekeeper

According to research,which type of network TV programming has seen an increase in ad revenues?

How has Sony Electronics benefited by including non-traditional media representatives at product launch press conferences?

Which of the following is asserted by Dustin Supa about media relations?

Which statement about media relations in a political setting is true?

According to Robert Entman,the way the media tells a story may influence audience perceptions.Which term refers to this concept?

Through agenda setting and framing,the media influence the public by determining what issues to think about and how to evaluate those issues.

In recent years,PR value has been increasingly measured with dollar amounts due to the validity of AVE.

Which theory developed by McCombs and Shaw asserts that the media influences people's perceptions of news events?

A candidate running for political office has created a website for posting both owned and earned media.Which of the following is an example of owned content?

While subscriptions for print newspapers have declined,subscriptions for digital versions of newspapers have increased significantly.

According to Kara Alaimo,author of Pitch,Tweet,or Engage on the Street: How to Practice Global Public Relations,what is an effective approach for engaging in global PR?

In a brief essay,discuss the challenges of global media relations and the various factors that must be considered.

Differentiate between gatekeeping,agenda setting,and framing.Why are these concepts relevant to the practice of media relations?

According to research,which of the following has historically been the most receptive to covering CSR stories?

Recent Pew research indicates which of the following trends in Hispanic media?

Cord cutting involves discontinuing which of the following?

In a brief essay,contrast the media relations strategies that were implemented by the two final candidates in the 2016 presidential election--Donald J.Trump and former Secretary of State Hillary Clinton.What are the benefits or drawbacks of each strategy?

Why are more people turning away from cable and satellite television?

Winston Electronics is releasing a new tablet and wants to reach more of its target audience and generate social buzz at the firm's product launch event.Which of the following individuals should be invited to the event to help Winston accomplish this goal?

Which term was coined by Kurt Lewin to describe a person of authority who decides which information should or should not be passed along to a group?

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Implement Your Strategic PR- CSR Plan

Pr Writing: Persuasive and Audience-Focused

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters

Exam 7: Media Relations in a Digital World

According to research,which type of network TV programming has seen an increase in ad revenues?

How has Sony Electronics benefited by including non-traditional media representatives at product launch press conferences?

Which of the following is asserted by Dustin Supa about media relations?

Which statement about media relations in a political setting is true?

According to Robert Entman,the way the media tells a story may influence audience perceptions.Which term refers to this concept?

Through agenda setting and framing,the media influence the public by determining what issues to think about and how to evaluate those issues.

In recent years,PR value has been increasingly measured with dollar amounts due to the validity of AVE.

Which theory developed by McCombs and Shaw asserts that the media influences people's perceptions of news events?

A candidate running for political office has created a website for posting both owned and earned media.Which of the following is an example of owned content?

While subscriptions for print newspapers have declined,subscriptions for digital versions of newspapers have increased significantly.

According to Kara Alaimo,author of Pitch,Tweet,or Engage on the Street: How to Practice Global Public Relations,what is an effective approach for engaging in global PR?

In a brief essay,discuss the challenges of global media relations and the various factors that must be considered.

Differentiate between gatekeeping,agenda setting,and framing.Why are these concepts relevant to the practice of media relations?

According to research,which of the following has historically been the most receptive to covering CSR stories?

Recent Pew research indicates which of the following trends in Hispanic media?

Cord cutting involves discontinuing which of the following?

In a brief essay,contrast the media relations strategies that were implemented by the two final candidates in the 2016 presidential election--Donald J.Trump and former Secretary of State Hillary Clinton.What are the benefits or drawbacks of each strategy?

Why are more people turning away from cable and satellite television?

Winston Electronics is releasing a new tablet and wants to reach more of its target audience and generate social buzz at the firm's product launch event.Which of the following individuals should be invited to the event to help Winston accomplish this goal?

Which term was coined by Kurt Lewin to describe a person of authority who decides which information should or should not be passed along to a group?

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Implement Your Strategic PR- CSR Plan

Pr Writing: Persuasive and Audience-Focused

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters