Exam 13: Developing and Managing Products

Kraft wants to develop a new line of low-calorie, low-fat, and low-cholesterol processed cheese products. The managers are studying whether demand is strong enough and whether the new line will yield a favourable return on investment. The managers are currently in which phase of new product development?

Bhavin is looking to purchase a security system for his condominium. He lives downtown, and although he feels relatively safe there have been a few break-ins recently. He chooses Safe-n-Secure because they will install motion detectors and cameras outside, place sensors on each window, and monitor his system 24 hours a day. Bhavin finds value with Safe-n-Secure because they offer which of the following?

Why do profits decline during the growth stage of the product life cycle?

Building prototypes or small production runs of the product to test on a small scale is done during which phase?

During the commercialization phase of product development, all of the following occur EXCEPT which one?

In which stage of the product development process would brainstorming sessions occur?

During the product development and testing phase, all of the following occur EXCEPT which one?

Arm & Hammer markets a variety of deodorants, including Ultramax Confidence Dry Spray, Essentials Solid Deodorant, Ultramax Gel Antiperspirant, and several others. What do these products comprise for Arm & Hammer?

Precious Pools feels that at its current stage-growth-it needs to meet its competition. It can best do this by all of the following means EXCEPT which one?

FroYolo yogurt company packages its yogurt in tubes and pouches for on-the-go snacking without a spoon and makes the packages freezable for lunch boxes as well. Which function of packaging does this illustrate?

Sales of Hi-Click Corporation's digital video cameras are rising rapidly, profits are peaking, and competitors are entering the market. Hi-Click is able to maintain its market lead. Judging from this example, the digital video camera is in which stage of the product life cycle?

Frito Lay holds a contest for customers to submit ideas for new flavours of Lays potato chips. Which phase of product development does this represent?

Google Expeditions uses virtual reality panoramas and 3D images to take students on virtual trips. Students in London, Ontario, can visit the Great Wall of China without leaving their classroom. This is an example of which of the following?

Car Tunes, a national car stereo retailer, markets stereos, speakers, car alarms, and other accessories. What do these products comprise for Car Tunes?

What is the first step in the product development process?

In which stage of new product development does the company launch the product on a smaller scale to evaluate customer response?

Glo-Brite Company is considering development of a new children's toothpaste in fun-shaped dispensers. Its product development engineers create estimates of the costs involved in the development of this product in order to determine if the product will be profitable. Which phase of product development does this illustrate?

If Unilever wants to introduce a new flavour of ice cream, it would likely do so using its Breyer's brand of ice cream instead of creating a new brand. This is an example of which benefit of product lines?

The Flower Pot wraps bouquets of flowers in cellophane, and they are shipped in a specially designed gift box to ensure freshness during delivery. Which function of packaging does this illustrate?

Most product ideas are rejected during which stage of new product development?