Exam 13: Developing and Managing Products

The Festina dive watch is sold in a package of water to demonstrate that the watch is indeed waterproof. This packaging relates to which of the following functions?

During which stage of the product life cycle do sales and profits increase rapidly?

All of the following are characteristics of the introduction stage of the product life cycle EXCEPT which one?

During which stage in the development of new products is the product introduced in a limited way to determine buyers' reactions?

In which order do the stages of the product life cycle occur?

Arm & Hammer launches a campaign to extend the life of its baking soda products through improved packaging and new uses in products such as toothpaste and cat litter. These new uses of products and other modifications are generally created during which phase of the product life cycle?

Bottles of wine feature the pictures of a rotating cast of shelter dogs from a local animal shelter, and a portion of each sale is donated to no-kill animal shelters. What function of packaging does this demonstrate?

Customers who buy a vehicle at XYZ Automotive get free car washes for as long as they own the car. This is characterized as which of the following?

Amazon is testing delivering packages with drones, and anticipates being able to deliver a package within 30 minutes of a customer placing an order online. This is an example of which benefit of innovation?

Which of the following is NOT a function of packaging?

Heinz ketchup comes in a variety of different sizes, including a single-serve "dip and squeeze" size that allows consumers to peel back the lid to dip items in or tear off a small piece to squeeze out the ketchup. This type of packaging functions to accomplish which of the following?

A food manufacturer introduces a new yogurt blend in single-serving cups that do not need to be refrigerated, so parents can pack yogurt in their kids' lunch boxes or take a container of yogurt to work without having to worry about keeping it refrigerated. Which function of packaging does this best represent?

The local delicatessen caters lunch for a company's staff meeting. How would this luncheon be classified?

A new restaurant uses robots as servers. There are some issues still to be worked out before the restaurant can rely on the robots completely but the robots are a big hit, especially with kids. Which of the following is the benefit of innovation to the restaurant?

As 3D printers enter the growth stage of the product life cycle, which of the following marketing strategies should producers of 3D printers adopt?

Although Procter & Gamble produces multiple brands of laundry detergent, each brand is marketed separately. For example, Tide advertisements tend to focus on how well the brand cleans clothes, whereas Gain advertisements focus on the scent of the brand. This is an example of which benefit of product lines?

What is the term used to describe all of the activities involved in developing and providing a container for a product?

Borden Inc. offers pasta, snacks, grocery, and dairy items as well as films, adhesives, and other non-food products. What do these products represent for the Borden company?

Sales and profits grow slowly during which stage of the product life cycle?

Companies often roll out new products on a small scale to determine how well they sell and are received by the market. Which phase of product development does this represent?