Question 1

Which of the following is a demographic question?

Accepted Answer

A)  age 
B)  knowledge of politics 
C)  job satisfaction 
D)  attitude to marriage 
A)  age 
B)  knowledge of politics 
C)  job satisfaction 
D)  attitude to marriage A

Question 2

Which of the following is TRUE of big data?

Accepted Answer

A)  Traditional software or databases cannot process or manage the data. 
B)  Big data is easily integrated into existing communication theories. 
C)  Big data is usually not proprietary. 
D)  Researchers will have access to all data. 
A)  Traditional software or databases cannot process or manage the data. 
B)  Big data is easily integrated into existing communication theories. 
C)  Big data is usually not proprietary. 
D)  Researchers will have access to all data. A

Question 3

Survey response rates can be very low. Explain what you can do to maximize survey response rates.

Accepted Answer

Answers will vary, though will likely include some of the following. A reminder email or message. The ability to complete the survey at the respondent's own time and convenience. Assurance that any sensitive information provided will be kept confidential. Ability to see the results of the research when the survey is completed. The offer of a small reward offered in advance would make the difference between electing to do the survey or not.

Question 4

Explain, with examples, what is meant by a "funnel format" and "inverted funnel" in questionnaire design.

Accepted Answer

The funnel design starts with

Question 5

A disadvantage of survey is that results do not typically explain why respondents answered the way they did.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following techniques are likely to maximize the response rate of surveys?

Accepted Answer

A)  reminder mail or email 
B)  request from any source 
C)  assurances of confidentiality, but not anonymity 
D)  lack of follow-up with respondents 
A)  reminder mail or email 
B)  request from any source 
C)  assurances of confidentiality, but not anonymity 
D)  lack of follow-up with respondents

Question 7

Which one of the following is TRUE of the survey method?

Accepted Answer

A)  Respondents can answer large numbers of questions. 
B)  Respondents must answer questions slowly. 
C)  Most survey questions are open-ended. 
D)  Surveys provide insight into the reasons behind the responses. 
A)  Respondents can answer large numbers of questions. 
B)  Respondents must answer questions slowly. 
C)  Most survey questions are open-ended. 
D)  Surveys provide insight into the reasons behind the responses.

Question 8

Generally, it is not necessary to pretest a well-designed questionnaire.

Accepted Answer

A) True 
 B)False

Question 9

Double-barreled questions ask one question but allow for multiple answers.

Accepted Answer

A) True 
 B)False

Question 10

Typically, what things do surveys most typically seek to find out about respondents?

Accepted Answer

A)  demographic data, knowledge, attitudes, and behavior 
B)  demographic data, political affiliation, attitudes, and behavior 
C)  ethnographic data, knowledge, media use, and behavior 
D)  demographic data, knowledge, attitudes, and media use 
A)  demographic data, knowledge, attitudes, and behavior 
B)  demographic data, political affiliation, attitudes, and behavior 
C)  ethnographic data, knowledge, media use, and behavior 
D)  demographic data, knowledge, attitudes, and media use

Question 11

Letters or postcards letting potential respondents know that they will be getting a research phone call or questionnaire are unlikely to increase the response rate.

Accepted Answer

A) True 
 B)False

Question 12

In ______ studies, a group of individuals is sampled and recruited, and the same individuals are retained to answer questions over time.

Accepted Answer

A)  trend 
B)  panel 
C)  cross-lagged 
D)  cohort 
A)  trend 
B)  panel 
C)  cross-lagged 
D)  cohort

Question 13

Dichotomous questions ask respondents to select one response from ______ possible response(s).

Accepted Answer

A)  one 
B)  two 
C)  three 
D)  four 
A)  one 
B)  two 
C)  three 
D)  four

Question 14

A combination of negative wording and a double-barreled question results in the ______.

Accepted Answer

A)  double-positive 
B)  positive 
C)  double-negative 
D)  negative 
A)  double-positive 
B)  positive 
C)  double-negative 
D)  negative

Question 15

Open-ended questions are the most common format in most surveys.

Accepted Answer

A) True 
 B)False

Question 16

Cross-lagged surveys allow researchers to draw conclusions about causality.

Accepted Answer

A) True 
 B)False

Question 17

______ permit one response only from a list of options.

Accepted Answer

A)  Text boxes 
B)  Check boxes 
C)  Radio buttons 
D)  Sliders 
A)  Text boxes 
B)  Check boxes 
C)  Radio buttons 
D)  Sliders

Question 18

Surveys can be administered most cost effectively by ______.

Accepted Answer

A)  phone 
B)  mail 
C)  Internet 
D)  courier 
A)  phone 
B)  mail 
C)  Internet 
D)  courier

Question 19

Identify the advantages and disadvantages of surveys designed so people can respond to them in their own words.

Accepted Answer

Answers will vary, though the following

Question 20

The results from surveys of Internet users can be easily generalized to nonusers.

Accepted Answer

A) True 
 B)False

Which of the following is a demographic question?

Which of the following is TRUE of big data?

Survey response rates can be very low. Explain what you can do to maximize survey response rates.

Explain, with examples, what is meant by a "funnel format" and "inverted funnel" in questionnaire design.

A disadvantage of survey is that results do not typically explain why respondents answered the way they did.

Which of the following techniques are likely to maximize the response rate of surveys?

Which one of the following is TRUE of the survey method?

Generally, it is not necessary to pretest a well-designed questionnaire.

Double-barreled questions ask one question but allow for multiple answers.

Typically, what things do surveys most typically seek to find out about respondents?

Letters or postcards letting potential respondents know that they will be getting a research phone call or questionnaire are unlikely to increase the response rate.

In ______ studies, a group of individuals is sampled and recruited, and the same individuals are retained to answer questions over time.

Dichotomous questions ask respondents to select one response from ______ possible response(s).

A combination of negative wording and a double-barreled question results in the ______.

Open-ended questions are the most common format in most surveys.

Cross-lagged surveys allow researchers to draw conclusions about causality.

______ permit one response only from a list of options.

Surveys can be administered most cost effectively by ______.

Identify the advantages and disadvantages of surveys designed so people can respond to them in their own words.

The results from surveys of Internet users can be easily generalized to nonusers.

Getting Started: Possibilities and Decisions

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Measurement: Research Using Numbers

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Experiments: Researching Cause and Effect

Quantitative Understanding of Content: Content Analysis

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

Filters

Exam 9: Surveys: Putting Numbers on Opinions

Which of the following is a demographic question?

Which of the following is TRUE of big data?

Survey response rates can be very low. Explain what you can do to maximize survey response rates.

Explain, with examples, what is meant by a "funnel format" and "inverted funnel" in questionnaire design.

A disadvantage of survey is that results do not typically explain why respondents answered the way they did.

Which of the following techniques are likely to maximize the response rate of surveys?

Which one of the following is TRUE of the survey method?

Generally, it is not necessary to pretest a well-designed questionnaire.

Double-barreled questions ask one question but allow for multiple answers.

Typically, what things do surveys most typically seek to find out about respondents?

Letters or postcards letting potential respondents know that they will be getting a research phone call or questionnaire are unlikely to increase the response rate.

In ______ studies, a group of individuals is sampled and recruited, and the same individuals are retained to answer questions over time.

Dichotomous questions ask respondents to select one response from ______ possible response(s).

A combination of negative wording and a double-barreled question results in the ______.

Open-ended questions are the most common format in most surveys.

Cross-lagged surveys allow researchers to draw conclusions about causality.

______ permit one response only from a list of options.

Surveys can be administered most cost effectively by ______.

Identify the advantages and disadvantages of surveys designed so people can respond to them in their own words.

The results from surveys of Internet users can be easily generalized to nonusers.

Getting Started: Possibilities and Decisions

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Measurement: Research Using Numbers

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Experiments: Researching Cause and Effect

Quantitative Understanding of Content: Content Analysis

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

Filters