Question 1

An ideal study has strong validity and reliability.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of reliability or validity do you consider to be the most important in a measure? Explain why.

Accepted Answer

Answers will vary, but arguments indicated in the text include the following: An ideal instrument has both reliability and validity. It should measure what it measures well and consistently. But validity has a theoretical priority. It does not matter how reliable an instrument is; if it is measuring something other than what you have in mind, it is, in a sense, capturing irrelevant data and has no value. That said, reliability has a claim also because if an instrument is unreliable, you can never properly assess its validity.

Question 3

Correlation scores range between ______.

Accepted Answer

A)  0 and 1 
B)  0 and 10 
C)  1 and 100 
D)  1 and 10. 
A)  0 and 1 
B)  0 and 10 
C)  1 and 100 
D)  1 and 10. A

Question 4

Rank order questions are an example of ______ measurement.

Accepted Answer

A)  nominal 
B)  phenomenal 
C)  ordinal 
D)  interval 
A)  nominal 
B)  phenomenal 
C)  ordinal 
D)  interval

Question 5

Discuss the advantages and disadvantages of using Likert-type scales as a way of measuring human communication.

Accepted Answer

The answer of Discuss the advantages and disadvantages of using...

Question 6

"Established measures," "split half," and "inter-item" are all types of validity measures.

Accepted Answer

A) True 
 B)False

Question 7

A course in communication ethics is essential to my career. Strongly Disagree Disagree Neutral Agree Strongly Agree
The above is an example of a ______.

Accepted Answer

A)  semantic differential scale 
B)  polynomial scale 
C)  nominal scale 
D)  Likert-type scale 
A)  semantic differential scale 
B)  polynomial scale 
C)  nominal scale 
D)  Likert-type scale

Question 8

Interval and ratio data are considered continuous variables.

Accepted Answer

A) True 
 B)False

Question 9

How would you explain the concept of measurement to someone not in this class?

Accepted Answer

The answer of How would you explain the concept of...

Question 10

Likert and semantic differential questions have the same format.

Accepted Answer

A) True 
 B)False

Question 11

What is inter-item or internal reliability and why does it matter for our measurement?

Accepted Answer

A check on inter-item reliability is a c

Question 12

Briefly explain why we care about the type of category our data collection falls into?

Accepted Answer

The reason we care about categories of d

Question 13

Which of the following is a type of reliability?

Accepted Answer

A)  inter-item 
B)  construct 
C)  convergent 
D)  divergent 
E)  predictive 
A)  inter-item 
B)  construct 
C)  convergent 
D)  divergent 
E)  predictive

Question 14

Write one example each of a nominal, interval, and ratio variable.

Accepted Answer

The answer of Write one example each of a nominal,...

Question 15

A Likert scale may have response options of "strongly agree" to "strongly disagree."

Accepted Answer

A) True 
 B)False

Question 16

The basic characteristic of interval measures is the assumption of ______.

Accepted Answer

A)  varying intervals between points on a scale 
B)  equal intervals between points on a scale 
C)  true zero that captures the absence of an attribute 
D)  labeling and classification 
A)  varying intervals between points on a scale 
B)  equal intervals between points on a scale 
C)  true zero that captures the absence of an attribute 
D)  labeling and classification

Question 17

Likert-format questions use a scale anchored by words with opposite meanings.

Accepted Answer

A) True 
 B)False

Question 18

What does zero mean in ratio-level measurement?

Accepted Answer

In ratio-level measurement, zero is abso

Question 19

Ratio scales measure from a "true" zero point.

Accepted Answer

A) True 
 B)False

Question 20

How close can a measure ever come to capturing what it is supposed to capture? Discuss, with examples to support your discussion.

Accepted Answer

The answer of How close can a measure ever come...

An ideal study has strong validity and reliability.

Which of reliability or validity do you consider to be the most important in a measure? Explain why.

Correlation scores range between ______.

Rank order questions are an example of ______ measurement.

Discuss the advantages and disadvantages of using Likert-type scales as a way of measuring human communication.

"Established measures," "split half," and "inter-item" are all types of validity measures.

A course in communication ethics is essential to my career. Strongly Disagree Disagree Neutral Agree Strongly Agree The above is an example of a ______.

Interval and ratio data are considered continuous variables.

How would you explain the concept of measurement to someone not in this class?

Likert and semantic differential questions have the same format.

What is inter-item or internal reliability and why does it matter for our measurement?

Briefly explain why we care about the type of category our data collection falls into?

Which of the following is a type of reliability?

Write one example each of a nominal, interval, and ratio variable.

A Likert scale may have response options of "strongly agree" to "strongly disagree."

The basic characteristic of interval measures is the assumption of ______.

Likert-format questions use a scale anchored by words with opposite meanings.

What does zero mean in ratio-level measurement?

Ratio scales measure from a "true" zero point.

How close can a measure ever come to capturing what it is supposed to capture? Discuss, with examples to support your discussion.

Getting Started: Possibilities and Decisions

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Surveys: Putting Numbers on Opinions

Experiments: Researching Cause and Effect

Quantitative Understanding of Content: Content Analysis

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

Filters

Exam 5: Measurement: Research Using Numbers

An ideal study has strong validity and reliability.

Which of reliability or validity do you consider to be the most important in a measure? Explain why.

Correlation scores range between ______.

Rank order questions are an example of ______ measurement.

Discuss the advantages and disadvantages of using Likert-type scales as a way of measuring human communication.

"Established measures," "split half," and "inter-item" are all types of validity measures.

A course in communication ethics is essential to my career. Strongly Disagree Disagree Neutral Agree Strongly Agree The above is an example of a ______.

Interval and ratio data are considered continuous variables.

How would you explain the concept of measurement to someone not in this class?

Likert and semantic differential questions have the same format.

What is inter-item or internal reliability and why does it matter for our measurement?

Briefly explain why we care about the type of category our data collection falls into?

Which of the following is a type of reliability?

Write one example each of a nominal, interval, and ratio variable.

A Likert scale may have response options of "strongly agree" to "strongly disagree."

The basic characteristic of interval measures is the assumption of ______.

Likert-format questions use a scale anchored by words with opposite meanings.

What does zero mean in ratio-level measurement?

Ratio scales measure from a "true" zero point.

How close can a measure ever come to capturing what it is supposed to capture? Discuss, with examples to support your discussion.

Getting Started: Possibilities and Decisions

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Surveys: Putting Numbers on Opinions

Experiments: Researching Cause and Effect

Quantitative Understanding of Content: Content Analysis

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

Filters