Question 1

How do content analyses and critical analyses differ?

Accepted Answer

Answers will vary, but should include aspects of the following: Content analysis is primarily a quantitative method for assessing media content, whereas critical analysis works from a basic assumption that communication maintains and promotes power structures in society.

Question 2

ICA, in this course, should be understood as the:

Accepted Answer

A)  Interests in Communication Association 
B)  International Communication Association 
C)  Interpersonal Communication Association 
D)  International Conference Associates 
A)  Interests in Communication Association 
B)  International Communication Association 
C)  Interpersonal Communication Association 
D)  International Conference Associates B

Question 3

Three "classic" appeals identified by Aristotle were:

Accepted Answer

A)  athos, porthos, and aramis 
B)  ethos, logos, and pathos 
C)  ethos, logos, and mythos 
D)  logos, mythos, and nomos 
A)  athos, porthos, and aramis 
B)  ethos, logos, and pathos 
C)  ethos, logos, and mythos 
D)  logos, mythos, and nomos B

Question 4

The statement that observations about human communication capture an underlying reality is ______.

Accepted Answer

A)  an assumption 
B)  a demonstrable fact 
C)  completely untrue 
D)  exists in quantitative research only 
A)  an assumption 
B)  a demonstrable fact 
C)  completely untrue 
D)  exists in quantitative research only

Question 5

Which of the following statements is the least contestable?

Accepted Answer

A)  Observations capture an underlying reality. 
B)  Theories about human behavior can be generalized. 
C)  Human communication can be understood through research. 
D)  There is one best position from which to observe human behavior. 
A)  Observations capture an underlying reality. 
B)  Theories about human behavior can be generalized. 
C)  Human communication can be understood through research. 
D)  There is one best position from which to observe human behavior.

Question 6

The statement that theories about human behavior can be generalized is ______.

Accepted Answer

A)  contestable 
B)  confirmed by communication research 
C)  generally agreed to by communication scholars 
D)  a demonstrable fact 
A)  contestable 
B)  confirmed by communication research 
C)  generally agreed to by communication scholars 
D)  a demonstrable fact

Question 7

The statement that there is one best position from which to observe human communication is ______.

Accepted Answer

A)  a demonstrable fact 
B)  debatable 
C)  exists only in qualitative research 
D)  exists only in quantitative research 
A)  a demonstrable fact 
B)  debatable 
C)  exists only in qualitative research 
D)  exists only in quantitative research

Question 8

Observation is a tool that can measure all communication phenomena.

Accepted Answer

A) True 
 B)False

Question 9

How are ethos, pathos, and logos used in communication research? Be specific.

Accepted Answer

The answer of How are ethos, pathos, and logos used...

Question 10

Researchers should always remain distant from their participants.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following research approaches is most likely to involve statistical analysis?

Accepted Answer

A)  dramatistic analysis 
B)  critical analysis 
C)  content analysis 
D)  rhetorical analysis 
A)  dramatistic analysis 
B)  critical analysis 
C)  content analysis 
D)  rhetorical analysis

Question 12

Surveys are a useful method for quantitative research.

Accepted Answer

A) True 
 B)False

Question 13

Research participants may not see a researcher's questions as important to them.

Accepted Answer

A) True 
 B)False

Question 14

Why is pilot study a useful step in the research process?

Accepted Answer

The answer of Why is pilot study a useful step...

Question 15

Which of the following decision(s) are/is unavoidable in communication research?

Accepted Answer

A)  the report-subjective or objective? 
B)  qualitative research 
C)  quantitative research 
D)  mixed-methods research 
A)  the report-subjective or objective? 
B)  qualitative research 
C)  quantitative research 
D)  mixed-methods research

Question 16

Research must always be done for a specific purpose.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following questions might a communication researcher ask about an advertisement?

Accepted Answer

A)  Does the advertisement work? 
B)  How much did the advertisement cost? 
C)  Who paid for the advertisement? 
D)  Is this the best product? 
A)  Does the advertisement work? 
B)  How much did the advertisement cost? 
C)  Who paid for the advertisement? 
D)  Is this the best product?

Question 18

Action researchers engage in research aimed at improving people's lives.

Accepted Answer

A) True 
 B)False

Question 19

Understanding human communication through observations is known as ______.

Accepted Answer

A)  empiricism 
B)  interviewing people 
C)  analyzing message content 
D)  surveys 
A)  empiricism 
B)  interviewing people 
C)  analyzing message content 
D)  surveys

Question 20

In communication research, a large sample is always better than a small sample.

Accepted Answer

A) True 
 B)False

How do content analyses and critical analyses differ?

ICA, in this course, should be understood as the:

Three "classic" appeals identified by Aristotle were:

The statement that observations about human communication capture an underlying reality is ______.

Which of the following statements is the least contestable?

The statement that theories about human behavior can be generalized is ______.

The statement that there is one best position from which to observe human communication is ______.

Observation is a tool that can measure all communication phenomena.

How are ethos, pathos, and logos used in communication research? Be specific.

Researchers should always remain distant from their participants.

Which of the following research approaches is most likely to involve statistical analysis?

Surveys are a useful method for quantitative research.

Research participants may not see a researcher's questions as important to them.

Why is pilot study a useful step in the research process?

Which of the following decision(s) are/is unavoidable in communication research?

Research must always be done for a specific purpose.

Which of the following questions might a communication researcher ask about an advertisement?

Action researchers engage in research aimed at improving people's lives.

Understanding human communication through observations is known as ______.

In communication research, a large sample is always better than a small sample.

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Measurement: Research Using Numbers

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Surveys: Putting Numbers on Opinions

Experiments: Researching Cause and Effect

Quantitative Understanding of Content: Content Analysis

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

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Exam 1: Getting Started: Possibilities and Decisions

How do content analyses and critical analyses differ?

ICA, in this course, should be understood as the:

Three "classic" appeals identified by Aristotle were:

The statement that observations about human communication capture an underlying reality is ______.

Which of the following statements is the least contestable?

The statement that theories about human behavior can be generalized is ______.

The statement that there is one best position from which to observe human communication is ______.

Observation is a tool that can measure all communication phenomena.

How are ethos, pathos, and logos used in communication research? Be specific.

Researchers should always remain distant from their participants.

Which of the following research approaches is most likely to involve statistical analysis?

Surveys are a useful method for quantitative research.

Research participants may not see a researcher's questions as important to them.

Why is pilot study a useful step in the research process?

Which of the following decision(s) are/is unavoidable in communication research?

Research must always be done for a specific purpose.

Which of the following questions might a communication researcher ask about an advertisement?

Action researchers engage in research aimed at improving people's lives.

Understanding human communication through observations is known as ______.

In communication research, a large sample is always better than a small sample.

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Measurement: Research Using Numbers

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Surveys: Putting Numbers on Opinions

Experiments: Researching Cause and Effect

Quantitative Understanding of Content: Content Analysis

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

Filters