Exam 12: Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

What do semioticians study?

Critical perspectives do not address social problems or inequalities.

In Burke's dramatistic analysis, agent refers to the individual(s) taking action.

Narrative analysis is based on documents only.

The basic interest of discourse analysis is in how language is used.

Which of the following is an advantage of the qualitative analyses of content?

______ analysis is the research approach most likely to take an interest in studying how messages are used in argumentation and persuasion.

Which one of the following of Jakobson's semiotic functions establishes the sender's expectations of the receiver?

Explain the concept of semiotic analysis and how you might do a semiotic analysis of news or advertising content.

Aristotle's concept of pathos addresses the use of character in argumentation.

Utterances in conversation analysis are units of speech.

An advantage of semiotic analyses is the range of situations in which they can be applied.

Metaphor analysis is not a tool of critical researchers.

With examples, explain how you would use Aristotle's concepts of ethos, pathos, and logos to determine the effectiveness of either political campaign advertising or advertising for a commercial product?

A master narrative is a story or explanation that has the most credibility with group members as an explanation for their successes or failures.

Which one of the following of Jakobson's semiotic functions establishes the speaker's emotional state?

Explain each of the Aristotelian terms: ethos, pathos, and logos.

In Burke's dramatistic analysis, agent refers to the ______.

Explain, with examples, the use of Burke's ratio analysis.

In Burke's dramatistic analysis, act refers to the action taking place.