Exam 13: Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

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The concept of "theory as grounded in data" means that a theory is expected to emerge as data analysis proceeds.

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(True/False)

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Question 1

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Identify and discuss at least three important decisions that must precede research based on ethnographic approaches to human communication research.

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(Essay)

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Question 2

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Answers should include three of the following: identifying the research questions, which may or may not be specific; identifying potential gatekeepers and informants; deciding whether to interview people individually or in groups; choosing between structured and unstructured interviews; and deciding what to observe and how to record, analyze, and present ethnographic data.

Which of the following is NOT an interview prompt?

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Question 3

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Focus groups are basically the same as interviews.

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Question 4

Discuss the advantages and disadvantages of interviewing research participants "on-site" versus in the researcher's office.

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Question 5

Because the participants in an interview or discussion are typically selected judgmentally by the researcher, there can be questions about the validity of sampling.

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Question 6

Qualitative researchers look for relationships among phenomena.

(True/False)

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Question 7

Often, focus group members are selected to be ______.

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Question 8

In unobtrusive measures research, people are informed that their behavior is being documented.

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Question 9

Typically, focus group discussions are not recorded.

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Question 10

Informants are research participants defined as being able to talk about others as well as about themselves.

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Question 11

Explain the importance of setting and sensitivities to successful interviews.

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Question 12

What is a netnography?

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Question 13

In Dell Hymes's speaking model, key refers to the ______.

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Question 14

Explain and discuss the reasons to use unobtrusive measures research.

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Question 15

Which of the following most accurately describes the researcher-researched relationship in unobtrusive measures research?

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Question 16

Qualitative studies can be observational without being ethnographies.

(True/False)

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Question 17

Explain the similarities and differences between qualitative and quantitative research.

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Question 18

Identify and discuss at least three recommendations you would make for running a successful focus group.

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Question 19

In Dell Hymes's ethnography of communication, a speech event refers to ______.

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Question 20

Showing 1 - 20 of 60

The concept of "theory as grounded in data" means that a theory is expected to emerge as data analysis proceeds.

Identify and discuss at least three important decisions that must precede research based on ethnographic approaches to human communication research.

Which of the following is NOT an interview prompt?

Focus groups are basically the same as interviews.

Discuss the advantages and disadvantages of interviewing research participants "on-site" versus in the researcher's office.

Because the participants in an interview or discussion are typically selected judgmentally by the researcher, there can be questions about the validity of sampling.

Qualitative researchers look for relationships among phenomena.

Often, focus group members are selected to be ______.

In unobtrusive measures research, people are informed that their behavior is being documented.

Typically, focus group discussions are not recorded.

Informants are research participants defined as being able to talk about others as well as about themselves.

Explain the importance of setting and sensitivities to successful interviews.

What is a netnography?

In Dell Hymes's speaking model, key refers to the ______.

Explain and discuss the reasons to use unobtrusive measures research.

Which of the following most accurately describes the researcher-researched relationship in unobtrusive measures research?

Qualitative studies can be observational without being ethnographies.

Explain the similarities and differences between qualitative and quantitative research.

Identify and discuss at least three recommendations you would make for running a successful focus group.

In Dell Hymes's ethnography of communication, a speech event refers to ______.

Getting Started: Possibilities and Decisions

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Measurement: Research Using Numbers

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Surveys: Putting Numbers on Opinions

Experiments: Researching Cause and Effect

Quantitative Understanding of Content: Content Analysis

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

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