Exam 1: Marketing: Creating and Capturing Customer Value

Describe and compare the four types of customers classified by their potential profitability to an organization.Identify how an organization should manage each type of customer.

Success at delivering customer value rests on how well a company's entire supply chain performs against competitors' supply chains.

Which of the following concepts calls for sustainable marketing?

Which of the following is a difference between the marketing concept and the selling concept?

Compare and contrast customer-managed relationships and consumer-generated marketing.

Briefly explain the societal marketing concept.

The selling concept holds that ________.

The state department of health has allotted a significant amount of money for an advertising campaign that emphasizes the ill effects of smoking and spans radio,print,television,and online media.This is an example of ________ marketing.

The concept of shared value focuses on ________.

Since less than ten percent of smartphone owners use their phones for shopping-related activities,mobile marketing is a slow growing digital marketing platform.

Ellis,a marketing manager at a regional chain restaurant,has decided to create a contest asking the public to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Ellis' plan is an example of ________.

Which of the following transforms marketing strategies into real values for consumers?

Fine Corp.,a consumer electronics manufacturer,targets a market with many low-margin customers.Which of the following types of associations would be most profitable for the firm to develop with these customers?

Which of the following is most likely a consequence of the Great Recession of 2008 to 2009?

In which of the following circumstances is an organization likely to engage in full partnerships with key consumers?

Customer evangelists are those who ________.

Market offerings include entities such as people,places,information,and ideas.

Product,price,place,and promotion make up the elements of a firm's marketing mix.

Discuss the opportunities and challenges that new communication technologies have created for marketers.

Selecting particular segments of a population of customers to serve is called ________.