Question 1

Which generational group is most comfortable using digital technologies?

Accepted Answer

A)  Millennial 
B)  Zoomer 
C)  Generation X 
D)  Generation Z 
E)  Lost Generation 
A)  Millennial 
B)  Zoomer 
C)  Generation X 
D)  Generation Z 
E)  Lost Generation

Question 2

Which of the following represents a change in the technological environment of a marketing firm?

Accepted Answer

A)  increased use of cause-related marketing 
B)  increased use of RFID systems to track products 
C)  increased need to comply with environmental regulations 
D)  increased use of value marketing techniques and promotions 
E)  increased need to engage in mass marketing over market segmentation 
A)  increased use of cause-related marketing 
B)  increased use of RFID systems to track products 
C)  increased need to comply with environmental regulations 
D)  increased use of value marketing techniques and promotions 
E)  increased need to engage in mass marketing over market segmentation

Question 3

According to the text,________ are the most important actors in a company's microenvironment.

Accepted Answer

A)  stockholders 
B)  employees 
C)  suppliers 
D)  resellers 
E)  customers 
A)  stockholders 
B)  employees 
C)  suppliers 
D)  resellers 
E)  customers

Question 4

Which of the following changes most likely forced marketers to shift to value marketing after the Great Recession of 2008/2009?

Accepted Answer

A)  a decrease in customer spending in all product categories 
B)  an increase in the prices of products 
C)  an increase in the purchasing power of consumers 
D)  a decrease in the emphasis placed by customers on product quality 
E)  an increase in the demand for luxury products 
A)  a decrease in customer spending in all product categories 
B)  an increase in the prices of products 
C)  an increase in the purchasing power of consumers 
D)  a decrease in the emphasis placed by customers on product quality 
E)  an increase in the demand for luxury products

Question 5

Which of the following is the most financially strapped generation in the post-recession era?

Accepted Answer

A)  the Millennials 
B)  Generation X 
C)  Generation Z 
D)  the Lost Generation 
E)  the baby boomers 
A)  the Millennials 
B)  Generation X 
C)  Generation Z 
D)  the Lost Generation 
E)  the baby boomers

Question 6

JJ Distributors Ltd.buys electronic products from manufacturers for wholesale and sells them to various retail outlets.To which of the following markets does JJ Distributors Ltd.directly cater?

Accepted Answer

A)  business markets 
B)  reseller markets 
C)  manufacturer markets 
D)  supplier markets 
E)  consumer markets 
A)  business markets 
B)  reseller markets 
C)  manufacturer markets 
D)  supplier markets 
E)  consumer markets

Question 7

Which of the following is most likely a true statement about diversity in the United States?

Accepted Answer

A)  Most ethnic groups are shedding their ethnic culture and shifting toward a unified American culture. 
B)  Asian Americans constitute the largest ethnic group in the United States. 
C)  Ethnic and cultural differences exist since different ethnic groups remain isolated from one another. 
D)  Various ethnic groups mix together but also retain their cultural differences. 
E)  The nation's ethnic populations are set to decrease in coming decades. 
A)  Most ethnic groups are shedding their ethnic culture and shifting toward a unified American culture. 
B)  Asian Americans constitute the largest ethnic group in the United States. 
C)  Ethnic and cultural differences exist since different ethnic groups remain isolated from one another. 
D)  Various ethnic groups mix together but also retain their cultural differences. 
E)  The nation's ethnic populations are set to decrease in coming decades.

Question 8

In a marketer's macroenvironment,the ________ environment consists of laws,government agencies,and pressure groups that influence or limit various organizations and individuals in a given society.

Accepted Answer

A)  political 
B)  cultural 
C)  technological 
D)  natural 
E)  internal 
A)  political 
B)  cultural 
C)  technological 
D)  natural 
E)  internal

Question 9

Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park.Walking Green,an environmental group,challenges the plan citing environmental destruction.In response to the demands of Walking Green,Kelstone Developers promises to build a huge park-like walkway around the mall.Walking Green is an example of a(n)________ in this scenario.

Accepted Answer

A)  financial public 
B)  government public 
C)  citizen-action public 
D)  internal public 
E)  media public 
A)  financial public 
B)  government public 
C)  citizen-action public 
D)  internal public 
E)  media public

Question 10

Minority groups that question a company's marketing decisions most likely belong to ________ publics.

Accepted Answer

A)  general 
B)  local 
C)  citizen-action 
D)  media 
E)  financial 
A)  general 
B)  local 
C)  citizen-action 
D)  media 
E)  financial

Question 11

Which of the following is a geographic shift that has been observed in the United States in recent times?

Accepted Answer

A)  fewer Americans moving to Sunbelt states 
B)  fewer Americans moving to the South 
C)  more Americans moving to the Midwest 
D)  more Americans moving to densely populated cities 
E)  more Americans moving to micropolitan areas 
A)  fewer Americans moving to Sunbelt states 
B)  fewer Americans moving to the South 
C)  more Americans moving to the Midwest 
D)  more Americans moving to densely populated cities 
E)  more Americans moving to micropolitan areas

Question 12

Generation X is the poorest generation in U.S.history.

Accepted Answer

A) True 
 B)False

Question 13

Which generational group consists of the kid,teen,and tween markets?

Accepted Answer

A)  Generation Y 
B)  Millenial 
C)  Generation Z 
D)  Generation X 
E)  Lost Generation 
A)  Generation Y 
B)  Millenial 
C)  Generation Z 
D)  Generation X 
E)  Lost Generation

Question 14

Which of the following is most likely true about business legislation?

Accepted Answer

A)  Business laws are enforced only in international markets and not in local markets. 
B)  Business laws fail to prevent unfair competition among the different companies in a market and tend to encourage monopolies. 
C)  Business laws usually remain constant over time. 
D)  Local, national, and state business laws rarely overlap with one another. 
E)  Business laws that are enforced by government agencies have a major impact on a company's marketing performance. 
A)  Business laws are enforced only in international markets and not in local markets. 
B)  Business laws fail to prevent unfair competition among the different companies in a market and tend to encourage monopolies. 
C)  Business laws usually remain constant over time. 
D)  Local, national, and state business laws rarely overlap with one another. 
E)  Business laws that are enforced by government agencies have a major impact on a company's marketing performance.

Question 15

Markwin Electronics is a company that only sells products online.Orders are taken through an interactive Web site,and goods are shipped out through a small warehouse the company owns.Markwin employees also handle the shipment of goods to desired destinations.How could marketing intermediaries help Markwin expand its business?

Accepted Answer

(Students' answers may vary.The answer g

Question 16

Which of the following is an example of a media public?

Accepted Answer

A)  community organization 
B)  minority group 
C)  television station 
D)  banking institution 
E)  federal government 
A)  community organization 
B)  minority group 
C)  television station 
D)  banking institution 
E)  federal government

Question 17

Which of the following is most likely a true statement about generational groups in the United States?

Accepted Answer

A)  The Millennials account for nearly half of all discretionary consumer spending in the United States. 
B)  The Generation Xers are the most educated generation to date. 
C)  The baby boomers comprise the poorest segment of the population. 
D)  The Generation Xers form the largest segment of the population. 
E)  The Millennials are the most financially secure generation. 
A)  The Millennials account for nearly half of all discretionary consumer spending in the United States. 
B)  The Generation Xers are the most educated generation to date. 
C)  The baby boomers comprise the poorest segment of the population. 
D)  The Generation Xers form the largest segment of the population. 
E)  The Millennials are the most financially secure generation.

Question 18

How do the different types of publics influence a company's marketing environment?

Accepted Answer

A public is any group that has an actual

Question 19

The Generation Zers completely disregard traditional media.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is most likely a true statement about baby boomers?

Accepted Answer

A)  They are the first generation to have grown up with computers. 
B)  They constitute the largest demographic group in the United States. 
C)  They were born between 1965 and 1976. 
D)  They are the most educated generation of Americans. 
E)  They are the wealthiest generation in U.S. history. 
A)  They are the first generation to have grown up with computers. 
B)  They constitute the largest demographic group in the United States. 
C)  They were born between 1965 and 1976. 
D)  They are the most educated generation of Americans. 
E)  They are the wealthiest generation in U.S. history.

Which generational group is most comfortable using digital technologies?

Which of the following represents a change in the technological environment of a marketing firm?

According to the text,________ are the most important actors in a company's microenvironment.

Which of the following changes most likely forced marketers to shift to value marketing after the Great Recession of 2008/2009?

Which of the following is the most financially strapped generation in the post-recession era?

JJ Distributors Ltd.buys electronic products from manufacturers for wholesale and sells them to various retail outlets.To which of the following markets does JJ Distributors Ltd.directly cater?

Which of the following is most likely a true statement about diversity in the United States?

In a marketer's macroenvironment,the ________ environment consists of laws,government agencies,and pressure groups that influence or limit various organizations and individuals in a given society.

Minority groups that question a company's marketing decisions most likely belong to ________ publics.

Which of the following is a geographic shift that has been observed in the United States in recent times?

Generation X is the poorest generation in U.S.history.

Which generational group consists of the kid,teen,and tween markets?

Which of the following is most likely true about business legislation?

Which of the following is an example of a media public?

Which of the following is most likely a true statement about generational groups in the United States?

How do the different types of publics influence a company's marketing environment?

The Generation Zers completely disregard traditional media.

Which of the following is most likely a true statement about baby boomers?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

Which generational group is most comfortable using digital technologies?

Which of the following represents a change in the technological environment of a marketing firm?

According to the text,________ are the most important actors in a company's microenvironment.

Which of the following changes most likely forced marketers to shift to value marketing after the Great Recession of 2008/2009?

Which of the following is the most financially strapped generation in the post-recession era?

JJ Distributors Ltd.buys electronic products from manufacturers for wholesale and sells them to various retail outlets.To which of the following markets does JJ Distributors Ltd.directly cater?

Which of the following is most likely a true statement about diversity in the United States?

In a marketer's macroenvironment,the ________ environment consists of laws,government agencies,and pressure groups that influence or limit various organizations and individuals in a given society.

Minority groups that question a company's marketing decisions most likely belong to ________ publics.

Which of the following is a geographic shift that has been observed in the United States in recent times?

Generation X is the poorest generation in U.S.history.

Which generational group consists of the kid,teen,and tween markets?

Which of the following is most likely true about business legislation?

Which of the following is an example of a media public?

Which of the following is most likely a true statement about generational groups in the United States?

How do the different types of publics influence a company's marketing environment?

The Generation Zers completely disregard traditional media.

Which of the following is most likely a true statement about baby boomers?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters