Question 1

Which of the following has the primary function of helping a company target and promote its products to the right markets?

Accepted Answer

A)  marketing services agencies 
B)  resale marketers 
C)  service providers 
D)  physical distribution firms 
E)  credit companies 
A)  marketing services agencies 
B)  resale marketers 
C)  service providers 
D)  physical distribution firms 
E)  credit companies

Question 2

The citizen-action publics in a company's marketing environment include ________.

Accepted Answer

A)  employees and managers of the company 
B)  stockholders and investment analysts 
C)  government trade agencies 
D)  environmental groups 
E)  news channels 
A)  employees and managers of the company 
B)  stockholders and investment analysts 
C)  government trade agencies 
D)  environmental groups 
E)  news channels

Question 3

The Federal Trade Commission enforces laws that prevent unfair competition in business.

Accepted Answer

A) True 
 B)False

Question 4

The rapid increase in the number of people who telecommute has created a booming small office/home office market in the United States.

Accepted Answer

A) True 
 B)False

Question 5

Reseller markets consist of ________.

Accepted Answer

A)  government agencies that buy goods and services to produce public services 
B)  individuals who buy goods and services for personal consumption 
C)  firms that buy goods and services to assemble overseas 
D)  firms that buy goods and services to sell at a profit 
E)  firms that buy goods and services for further processing 
A)  government agencies that buy goods and services to produce public services 
B)  individuals who buy goods and services for personal consumption 
C)  firms that buy goods and services to assemble overseas 
D)  firms that buy goods and services to sell at a profit 
E)  firms that buy goods and services for further processing

Question 6

Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?

Accepted Answer

A)  They develop strategies to change the marketing environment. 
B)  They believe that marketing strategies are bound by the current environment. 
C)  They passively accept the marketing environment in its current state. 
D)  They view the marketing environment as an uncontrollable element. 
E)  They design strategies according to environmental forces in the market. 
A)  They develop strategies to change the marketing environment. 
B)  They believe that marketing strategies are bound by the current environment. 
C)  They passively accept the marketing environment in its current state. 
D)  They view the marketing environment as an uncontrollable element. 
E)  They design strategies according to environmental forces in the market.

Question 7

Effective marketing managers take a reactive rather than a proactive approach to the marketing environment.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is most likely a true statement about people's views about organizations?

Accepted Answer

A)  Many people view work at an organization as a required chore. 
B)  People don't expect organizations to carry out society's work. 
C)  Confidence in political organizations has increased in recent years. 
D)  Loyalty towards employers has increased in the past two decades. 
E)  Many people today see organizations as a source of personal satisfaction. 
A)  Many people view work at an organization as a required chore. 
B)  People don't expect organizations to carry out society's work. 
C)  Confidence in political organizations has increased in recent years. 
D)  Loyalty towards employers has increased in the past two decades. 
E)  Many people today see organizations as a source of personal satisfaction.

Question 9

Which of the following is a demographic trend observed in the United States?

Accepted Answer

A)  More people are working remotely. 
B)  Fewer women are entering the workforce. 
C)  Literary rates are dropping in the United States. 
D)  More people are migrating from the suburbs to the cities. 
E)  More people are shifting toward the manufacturing industry. 
A)  More people are working remotely. 
B)  Fewer women are entering the workforce. 
C)  Literary rates are dropping in the United States. 
D)  More people are migrating from the suburbs to the cities. 
E)  More people are shifting toward the manufacturing industry.

Question 10

Ursa Martin,a book publisher,has decided to work with Hope in Children,a charity foundation that helps feed and educate children in poor countries.Ursa Martin has decided that a percentage of revenue from every book it sells will go to the charity.The books are marketed by conveying this message to customers.Which of the following marketing techniques describes Ursa Martin's association with Hope in Children?

Accepted Answer

A)  joint venture marketing 
B)  cause-related marketing 
C)  niche marketing 
D)  green marketing 
E)  test marketing 
A)  joint venture marketing 
B)  cause-related marketing 
C)  niche marketing 
D)  green marketing 
E)  test marketing

Question 11

Marketers have a better chance of taking advantage of a person's secondary beliefs than his or her core beliefs.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is an example of a local public?

Accepted Answer

A)  a community organization that addresses welfare issues in its neighborhood 
B)  a supplier responsible for sourcing most of the raw materials used in production 
C)  a company director who is working to improve the organization's public image 
D)  a bank that helps a company acquire loans 
E)  a federal regulatory agency that monitors business practices 
A)  a community organization that addresses welfare issues in its neighborhood 
B)  a supplier responsible for sourcing most of the raw materials used in production 
C)  a company director who is working to improve the organization's public image 
D)  a bank that helps a company acquire loans 
E)  a federal regulatory agency that monitors business practices

Question 13

Many companies have started to target the LGBT market segment which has significant buying power.

Accepted Answer

A) True 
 B)False

Question 14

Subsistence economies provide the best marketing opportunities to companies.

Accepted Answer

A) True 
 B)False

Question 15

Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers.Which type of market does Dextora directly target?

Accepted Answer

A)  retail market 
B)  government market 
C)  consumer market 
D)  business market 
E)  reseller market 
A)  retail market 
B)  government market 
C)  consumer market 
D)  business market 
E)  reseller market

Question 16

________ markets consist of individuals and households that buy goods and services for personal use.

Accepted Answer

A)  Consumer 
B)  Business 
C)  Government 
D)  Wholesaler 
E)  Retailer 
A)  Consumer 
B)  Business 
C)  Government 
D)  Wholesaler 
E)  Retailer

Question 17

________ is the study of human populations in terms of size,density,location,age,gender,race,occupation,and other statistics.

Accepted Answer

A)  Sociobiology 
B)  Demography 
C)  Behavioral ecology 
D)  Environmental studies 
E)  Political science 
A)  Sociobiology 
B)  Demography 
C)  Behavioral ecology 
D)  Environmental studies 
E)  Political science

Question 18

What is environmental sustainability? How does it affect the marketing environment? Provide examples to illustrate your response.

Accepted Answer

Concern for the natural environment has

Question 19

Which of the following is most likely a characteristic of the Millennial generation?

Accepted Answer

A)  They have very little knowledge of using digital media. 
B)  They are a smaller population than Generation X. 
C)  They are the wealthiest generation in the United States to date. 
D)  They like to engage in two-way brand conversations. 
E)  They typically avoid using technology while buying products. 
A)  They have very little knowledge of using digital media. 
B)  They are a smaller population than Generation X. 
C)  They are the wealthiest generation in the United States to date. 
D)  They like to engage in two-way brand conversations. 
E)  They typically avoid using technology while buying products.

Question 20

Members of which generational group are referred to as echo boomers?

Accepted Answer

A)  the Lost Generation 
B)  Generation X 
C)  Generation Z 
D)  the baby boomers 
E)  Generation Y 
A)  the Lost Generation 
B)  Generation X 
C)  Generation Z 
D)  the baby boomers 
E)  Generation Y

Which of the following has the primary function of helping a company target and promote its products to the right markets?

The citizen-action publics in a company's marketing environment include ________.

The Federal Trade Commission enforces laws that prevent unfair competition in business.

The rapid increase in the number of people who telecommute has created a booming small office/home office market in the United States.

Reseller markets consist of ________.

Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?

Effective marketing managers take a reactive rather than a proactive approach to the marketing environment.

Which of the following is most likely a true statement about people's views about organizations?

Which of the following is a demographic trend observed in the United States?

Marketers have a better chance of taking advantage of a person's secondary beliefs than his or her core beliefs.

Which of the following is an example of a local public?

Many companies have started to target the LGBT market segment which has significant buying power.

Subsistence economies provide the best marketing opportunities to companies.

Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers.Which type of market does Dextora directly target?

________ markets consist of individuals and households that buy goods and services for personal use.

________ is the study of human populations in terms of size,density,location,age,gender,race,occupation,and other statistics.

What is environmental sustainability? How does it affect the marketing environment? Provide examples to illustrate your response.

Which of the following is most likely a characteristic of the Millennial generation?

Members of which generational group are referred to as echo boomers?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

Which of the following has the primary function of helping a company target and promote its products to the right markets?

The citizen-action publics in a company's marketing environment include ________.

The Federal Trade Commission enforces laws that prevent unfair competition in business.

The rapid increase in the number of people who telecommute has created a booming small office/home office market in the United States.

Reseller markets consist of ________.

Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?

Effective marketing managers take a reactive rather than a proactive approach to the marketing environment.

Which of the following is most likely a true statement about people's views about organizations?

Which of the following is a demographic trend observed in the United States?

Marketers have a better chance of taking advantage of a person's secondary beliefs than his or her core beliefs.

Which of the following is an example of a local public?

Many companies have started to target the LGBT market segment which has significant buying power.

Subsistence economies provide the best marketing opportunities to companies.

Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers.Which type of market does Dextora directly target?

________ markets consist of individuals and households that buy goods and services for personal use.

________ is the study of human populations in terms of size,density,location,age,gender,race,occupation,and other statistics.

What is environmental sustainability? How does it affect the marketing environment? Provide examples to illustrate your response.

Which of the following is most likely a characteristic of the Millennial generation?

Members of which generational group are referred to as echo boomers?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters