Question 1

Describe the major trends in the natural environment that marketers need to be aware of.

Accepted Answer

Marketers should be aware of several tre

Question 2

Cause-related marketing techniques are typically unprofitable for businesses,which is why it is a rarely used form of corporate giving.

Accepted Answer

A) True 
 B)False

Question 3

Subsistence economies are best defined as economies that ________.

Accepted Answer

A)  constitute rich markets for many different kinds of goods and services 
B)  consume most of their own agricultural output and offer few market opportunities 
C)  offer outstanding marketing opportunities for innovative technological products 
D)  offer huge marketing opportunities for industrial goods 
E)  export all their agricultural and industrial products 
A)  constitute rich markets for many different kinds of goods and services 
B)  consume most of their own agricultural output and offer few market opportunities 
C)  offer outstanding marketing opportunities for innovative technological products 
D)  offer huge marketing opportunities for industrial goods 
E)  export all their agricultural and industrial products

Question 4

________ provide the resources needed by a company to produce its goods and services.

Accepted Answer

A)  Wholesalers 
B)  Suppliers 
C)  Physical distribution firms 
D)  Media firms 
E)  Retailers 
A)  Wholesalers 
B)  Suppliers 
C)  Physical distribution firms 
D)  Media firms 
E)  Retailers

Question 5

One of the demographic trends seen in the United States over the last few decades is the decrease in the proportion of ________.

Accepted Answer

A)  professional workers 
B)  manufacturing workers 
C)  white-collar workers 
D)  telecommuters 
E)  female employees 
A)  professional workers 
B)  manufacturing workers 
C)  white-collar workers 
D)  telecommuters 
E)  female employees

Question 6

Members of which of the following generational groups were born between 1946 and 1964?

Accepted Answer

A)  Millennial 
B)  Generation X 
C)  Generation Z 
D)  baby boomer 
E)  Lost Generation 
A)  Millennial 
B)  Generation X 
C)  Generation Z 
D)  baby boomer 
E)  Lost Generation

Question 7

________ are distribution channel firms that help a company find customers or make sales to them.

Accepted Answer

A)  Resellers 
B)  Suppliers 
C)  Producers 
D)  Logistics firms 
E)  Credit companies 
A)  Resellers 
B)  Suppliers 
C)  Producers 
D)  Logistics firms 
E)  Credit companies

Question 8

Discuss the social and ethical concerns that the boom in digital technology has created for marketers.

Accepted Answer

(Students' answers may vary.The answer g

Question 9

Stringent product regulations have helped to lower research costs and decrease time between new product ideas and their introduction to the market.

Accepted Answer

A) True 
 B)False

Question 10

An ethical concern about companies that use online marketing techniques and involve consumer information in the process is that these companies ________.

Accepted Answer

A)  fail to provide value-priced products for online customers 
B)  track, share, and misuse browsing details of unknowing customers 
C)  provide too many alternative products online which confuse customers 
D)  rarely follow the marketing orientation when devising promotional offers online 
E)  fail to reach their target customers through online marketing 
A)  fail to provide value-priced products for online customers 
B)  track, share, and misuse browsing details of unknowing customers 
C)  provide too many alternative products online which confuse customers 
D)  rarely follow the marketing orientation when devising promotional offers online 
E)  fail to reach their target customers through online marketing

Question 11

The single most important demographic trend in the United States is the changing age structure of the population.

Accepted Answer

A) True 
 B)False

Question 12

The town of Genter recently witnessed a devastating hurricane that crippled the town's infrastructure.Q-Mart,a retail chain that plans to open a new retail store in Genter,organizes a program to help the people of Genter.The program consists of providing free meals to those who lost their dwellings in the hurricane.What section of the marketing microenvironment is Q-Mart most likely trying to reach?

Accepted Answer

A)  suppliers 
B)  marketing intermediaries 
C)  local publics 
D)  competitors 
E)  employees 
A)  suppliers 
B)  marketing intermediaries 
C)  local publics 
D)  competitors 
E)  employees

Question 13

A customer buys a can of Pepsi from a Walmart store.In this scenario,Walmart is a supplier in Pepsi's value delivery network.

Accepted Answer

A) True 
 B)False

Question 14

To which of the following generational groups do zoomers belong?

Accepted Answer

A)  Millennial 
B)  Generation X 
C)  Generation Z 
D)  Lost Generation 
E)  baby boomer 
A)  Millennial 
B)  Generation X 
C)  Generation Z 
D)  Lost Generation 
E)  baby boomer

Question 15

Which of the following is most likely categorized as a business market?

Accepted Answer

A)  government agencies that buy goods and services to produce public services 
B)  individuals who buy goods and services for personal consumption 
C)  firms that buy goods and services for further processing 
D)  firms that buy goods and services to resell for profit 
E)  retail outlets that buy goods and services to sell at discounted prices 
A)  government agencies that buy goods and services to produce public services 
B)  individuals who buy goods and services for personal consumption 
C)  firms that buy goods and services for further processing 
D)  firms that buy goods and services to resell for profit 
E)  retail outlets that buy goods and services to sell at discounted prices

Question 16

Which of the following is most likely a characteristic of Generation Xers?

Accepted Answer

A)  They were the first group to grow up in the Internet era. 
B)  They comprise a considerably larger population than the baby boomers. 
C)  They prefer quantity over quality of products. 
D)  They are the least educated generation to date. 
E)  They are generally unreceptive to ad pitches that make fun of tradition. 
A)  They were the first group to grow up in the Internet era. 
B)  They comprise a considerably larger population than the baby boomers. 
C)  They prefer quantity over quality of products. 
D)  They are the least educated generation to date. 
E)  They are generally unreceptive to ad pitches that make fun of tradition.

Question 17

Which of the following is part of the microenvironment of a firm's marketing environment?

Accepted Answer

A)  the political state of the country in which the firm exists 
B)  the cultural forces that exist in a society 
C)  the suppliers who work with the company 
D)  the technological resources available to the company 
E)  the different demographic trends in the market 
A)  the political state of the country in which the firm exists 
B)  the cultural forces that exist in a society 
C)  the suppliers who work with the company 
D)  the technological resources available to the company 
E)  the different demographic trends in the market

Question 18

People's orientation to their society has no influence on their consumption patterns and attitudes toward a marketplace.

Accepted Answer

A) True 
 B)False

Question 19

How has the Great Recession of 2008/2009 affected consumer spending in the United States?

Accepted Answer

Economic factors can have a dramatic eff

Question 20

Which of the following is most likely a financial public?

Accepted Answer

A)  community organization 
B)  minority group 
C)  corporate attorney 
D)  stockholder 
E)  newspaper 
A)  community organization 
B)  minority group 
C)  corporate attorney 
D)  stockholder 
E)  newspaper

Describe the major trends in the natural environment that marketers need to be aware of.

Cause-related marketing techniques are typically unprofitable for businesses,which is why it is a rarely used form of corporate giving.

Subsistence economies are best defined as economies that ________.

________ provide the resources needed by a company to produce its goods and services.

One of the demographic trends seen in the United States over the last few decades is the decrease in the proportion of ________.

Members of which of the following generational groups were born between 1946 and 1964?

________ are distribution channel firms that help a company find customers or make sales to them.

Discuss the social and ethical concerns that the boom in digital technology has created for marketers.

Stringent product regulations have helped to lower research costs and decrease time between new product ideas and their introduction to the market.

An ethical concern about companies that use online marketing techniques and involve consumer information in the process is that these companies ________.

The single most important demographic trend in the United States is the changing age structure of the population.

A customer buys a can of Pepsi from a Walmart store.In this scenario,Walmart is a supplier in Pepsi's value delivery network.

To which of the following generational groups do zoomers belong?

Which of the following is most likely categorized as a business market?

Which of the following is most likely a characteristic of Generation Xers?

Which of the following is part of the microenvironment of a firm's marketing environment?

People's orientation to their society has no influence on their consumption patterns and attitudes toward a marketplace.

How has the Great Recession of 2008/2009 affected consumer spending in the United States?

Which of the following is most likely a financial public?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

Describe the major trends in the natural environment that marketers need to be aware of.

Cause-related marketing techniques are typically unprofitable for businesses,which is why it is a rarely used form of corporate giving.

Subsistence economies are best defined as economies that ________.

________ provide the resources needed by a company to produce its goods and services.

One of the demographic trends seen in the United States over the last few decades is the decrease in the proportion of ________.

Members of which of the following generational groups were born between 1946 and 1964?

________ are distribution channel firms that help a company find customers or make sales to them.

Discuss the social and ethical concerns that the boom in digital technology has created for marketers.

Stringent product regulations have helped to lower research costs and decrease time between new product ideas and their introduction to the market.

An ethical concern about companies that use online marketing techniques and involve consumer information in the process is that these companies ________.

The single most important demographic trend in the United States is the changing age structure of the population.

A customer buys a can of Pepsi from a Walmart store.In this scenario,Walmart is a supplier in Pepsi's value delivery network.

To which of the following generational groups do zoomers belong?

Which of the following is most likely categorized as a business market?

Which of the following is most likely a characteristic of Generation Xers?

Which of the following is part of the microenvironment of a firm's marketing environment?

People's orientation to their society has no influence on their consumption patterns and attitudes toward a marketplace.

How has the Great Recession of 2008/2009 affected consumer spending in the United States?

Which of the following is most likely a financial public?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters