Question 1

Words are generally better than visuals at getting and keeping attention.

Accepted Answer

A) True 
 B)False

Question 2

A circus layout combines lots of elements-art,type,color-to deliberately create a busy,jumbled image.

Accepted Answer

A) True 
 B)False

Question 3

Full-color images are reproduced using four distinctive shades of ink called ________.

Accepted Answer

A) process colors 
B) primary colors 
C) basic colors 
D) halftones 
E) tint blocks 
A) process colors 
B) primary colors 
C) basic colors 
D) halftones 
E) tint blocks

Question 4

Which of the following is NOT a reason to use visuals in advertising,based on the Facets Model of Effects?

Accepted Answer

A) to anchor associations 
B) to cement beliefs 
C) to communicate quickly 
D) to replace copy 
E) to tell interesting stories 
A) to anchor associations 
B) to cement beliefs 
C) to communicate quickly 
D) to replace copy 
E) to tell interesting stories

Question 5

John is designing a website for a client.What does he need to know about designing the navigation of the website to make it easy to use?

Accepted Answer

The navigation must be clear,making it e

Question 6

A(n)________ is a character associated with a brand,designed to reflect the desired brand personality.

Accepted Answer

A) icon 
B) logo 
C) key visual 
D) trademark 
E) brand position 
A) icon 
B) logo 
C) key visual 
D) trademark 
E) brand position

Question 7

A major television commercial production company is seeking summer interns to work as grips and script clerks.In which stage of the television production process will these roles be found,and what can you expect to do if you take either of these positions?

Accepted Answer

These roles are part of the production (

Question 8

A contemporary style of layout that can be read starting at any point in the image is known as ________.

Accepted Answer

A) circus 
B) panel or grid 
C) jumbled 
D) picture window 
E) nonlinear 
A) circus 
B) panel or grid 
C) jumbled 
D) picture window 
E) nonlinear

Question 9

What are the two general types of printed images?

Accepted Answer

A) formal and informal 
B) digitizations and illustrations 
C) color and sepia 
D) line art and halftones 
E) tint blocks and halftones 
A) formal and informal 
B) digitizations and illustrations 
C) color and sepia 
D) line art and halftones 
E) tint blocks and halftones

Question 10

Billboards that use revolving panels that change messages periodically are known as ________.

Accepted Answer

A) extensions 
B) kinetic boards 
C) die cuts 
D) offsets 
E) screens 
A) extensions 
B) kinetic boards 
C) die cuts 
D) offsets 
E) screens

Question 11

Warm colors such as yellow and orange convey ________.

Accepted Answer

A) intellect 
B) alarm 
C) danger 
D) happiness 
E) aloofness 
A) intellect 
B) alarm 
C) danger 
D) happiness 
E) aloofness

Question 12

A print advertisement for a movie features the title of the movie,the names of the actors appearing in the movie,and boldfaced,all caps quotes from respected movie critics praising the film.The ad uses only black,white,and red ink.Which type of layout does this ad use?

Accepted Answer

A) picture window 
B) circus 
C) panel 
D) nonlinear 
E) dominant type 
A) picture window 
B) circus 
C) panel 
D) nonlinear 
E) dominant type

Question 13

Name the four steps in the production of a television commercial,and discuss some of the activities associated with each.

Accepted Answer

In general,there are four steps in the p

Question 14

The ________ takes charge of the production arrangements and makes sure the expenses and bids come in under budget.

Accepted Answer

A) copywriter 
B) art director 
C) producer 
D) director 
E) arranger 
A) copywriter 
B) art director 
C) producer 
D) director 
E) arranger

Question 15

The use of black in an advertisement conveys a natural,no-nonsense feel.

Accepted Answer

A) True 
 B)False

Question 16

A perfume maker wants to create an advertisement that gives consumers the chance to experience a new perfume.The perfume maker should choose to advertise in a magazine rather than in a newspaper.

Accepted Answer

A) True 
 B)False

Question 17

A block of color that is printed solid and screened with black to create a shade is known as a tint-block.

Accepted Answer

A) True 
 B)False

Question 18

Images from collections of copyright-free art that anyone who buys the service can use are known as ________.

Accepted Answer

A) sepia images 
B) die-cut images 
C) process images 
D) public art 
E) clip art 
A) sepia images 
B) die-cut images 
C) process images 
D) public art 
E) clip art

Question 19

A printer really needs only four colors to reproduce full-color images.Explain how this can be and describe the process used in four-color printing.

Accepted Answer

Full-color images are reproduced using f

Question 20

A ________ layout combines lots of elements to deliberately create a busy image.

Accepted Answer

A) dominant type 
B) circus 
C) panel 
D) nonlinear 
E) circular 
A) dominant type 
B) circus 
C) panel 
D) nonlinear 
E) circular

Words are generally better than visuals at getting and keeping attention.

A circus layout combines lots of elements-art,type,color-to deliberately create a busy,jumbled image.

Full-color images are reproduced using four distinctive shades of ink called ________.

Which of the following is NOT a reason to use visuals in advertising,based on the Facets Model of Effects?

John is designing a website for a client.What does he need to know about designing the navigation of the website to make it easy to use?

A(n)________ is a character associated with a brand,designed to reflect the desired brand personality.

A major television commercial production company is seeking summer interns to work as grips and script clerks.In which stage of the television production process will these roles be found,and what can you expect to do if you take either of these positions?

A contemporary style of layout that can be read starting at any point in the image is known as ________.

What are the two general types of printed images?

Billboards that use revolving panels that change messages periodically are known as ________.

Warm colors such as yellow and orange convey ________.

A print advertisement for a movie features the title of the movie,the names of the actors appearing in the movie,and boldfaced,all caps quotes from respected movie critics praising the film.The ad uses only black,white,and red ink.Which type of layout does this ad use?

Name the four steps in the production of a television commercial,and discuss some of the activities associated with each.

The ________ takes charge of the production arrangements and makes sure the expenses and bids come in under budget.

The use of black in an advertisement conveys a natural,no-nonsense feel.

A perfume maker wants to create an advertisement that gives consumers the chance to experience a new perfume.The perfume maker should choose to advertise in a magazine rather than in a newspaper.

A block of color that is printed solid and screened with black to create a shade is known as a tint-block.

Images from collections of copyright-free art that anyone who buys the service can use are known as ________.

A printer really needs only four colors to reproduce full-color images.Explain how this can be and describe the process used in four-color printing.

A ________ layout combines lots of elements to deliberately create a busy image.

Strategic Brand Communication

Advertising

Public Relations

Action and Interaction: Direct Response and Promotions

How Brand Communication Works

Strategic Research

Segmenting and Targeting the Audience

Strategic Planning

The Creative Side

Promotional Writing

Media Basics

Paid Media

Owned,interactive, and Earned Media

Media Planning and Negotiation

Imc Management

Evaluating Imc Effectiveness

Social Impact,responsibility, and Ethics: Is It Right

Filters

Exam 11: Visual Communication

Words are generally better than visuals at getting and keeping attention.

A circus layout combines lots of elements-art,type,color-to deliberately create a busy,jumbled image.

Full-color images are reproduced using four distinctive shades of ink called ________.

Which of the following is NOT a reason to use visuals in advertising,based on the Facets Model of Effects?

John is designing a website for a client.What does he need to know about designing the navigation of the website to make it easy to use?

A(n)________ is a character associated with a brand,designed to reflect the desired brand personality.

A major television commercial production company is seeking summer interns to work as grips and script clerks.In which stage of the television production process will these roles be found,and what can you expect to do if you take either of these positions?

A contemporary style of layout that can be read starting at any point in the image is known as ________.

What are the two general types of printed images?

Billboards that use revolving panels that change messages periodically are known as ________.

Warm colors such as yellow and orange convey ________.

A print advertisement for a movie features the title of the movie,the names of the actors appearing in the movie,and boldfaced,all caps quotes from respected movie critics praising the film.The ad uses only black,white,and red ink.Which type of layout does this ad use?

Name the four steps in the production of a television commercial,and discuss some of the activities associated with each.

The ________ takes charge of the production arrangements and makes sure the expenses and bids come in under budget.

The use of black in an advertisement conveys a natural,no-nonsense feel.

A perfume maker wants to create an advertisement that gives consumers the chance to experience a new perfume.The perfume maker should choose to advertise in a magazine rather than in a newspaper.

A block of color that is printed solid and screened with black to create a shade is known as a tint-block.

Images from collections of copyright-free art that anyone who buys the service can use are known as ________.

A printer really needs only four colors to reproduce full-color images.Explain how this can be and describe the process used in four-color printing.

A ________ layout combines lots of elements to deliberately create a busy image.

Strategic Brand Communication

Advertising

Public Relations

Action and Interaction: Direct Response and Promotions

How Brand Communication Works

Strategic Research

Segmenting and Targeting the Audience

Strategic Planning

The Creative Side

Promotional Writing

Media Basics

Paid Media

Owned,interactive, and Earned Media

Media Planning and Negotiation

Imc Management

Evaluating Imc Effectiveness

Social Impact,responsibility, and Ethics: Is It Right

Filters