Exam 11: Visual Communication

Which term refers to the appearance of an ad's printed matter in terms of the style and size of fonts?

Which of the following is a type of film production that creates the illusion of depth?

Stan is a copywriter,and Bob is an art director working on a client's account.They are brainstorming ideas and trying to imagine what the finished ad might look like.What technique are they using?

Explain why an illustration might be easier to understand than a photograph.

Banner ads are designed more like outdoor boards than like conventional print ads.

Compare and contrast functional and aesthetic needs in design.

What term refers to the postproduction process of assembling the various pieces of the film into the same sequence as the storyboard?

A(n)________ is the imprint used for immediate identification of a brand or company.

The saying "KISS" refers to the design principle of ________.

A plan that imposes order and at the same time creates an arrangement that is aesthetically pleasing in a print ad is called a(n)________.

Compare and contrast the responsibilities of a producer and a director in a broadcast production.

Which design principles are most appropriate for what Kimberly wants to accomplish?

Explain why pictures are important in print ads.

Explain what layout means,and compare the common ad layouts the art director might use.

Inexpensive,rough-surfaced,spongy paper that quickly absorbs ink on contact is known as ________.

Separate preprinted ads provided by the advertiser to be glued into a publication as the publication is being assembled are known as ________.

Which of the following is NOT a decision an art director makes in designing type?

The producer is responsible for the actual filming of a television commercial.

Which of the following is NOT considered a process color?

How do banner ads compare to outdoor boards?