Question 1

Which of the following statements about advertising art is FALSE?

Accepted Answer

A) Most people feel that photographs are deceptive because they are easily altered with computer technology. 
B) A photograph is more realistic,and an illustration is more fanciful. 
C) Illustrations eliminate many of the details you see in a photograph. 
D) Illustrations can focus attention on key details of the image. 
E) Illustrations can intensify meanings and moods. 
A) Most people feel that photographs are deceptive because they are easily altered with computer technology. 
B) A photograph is more realistic,and an illustration is more fanciful. 
C) Illustrations eliminate many of the details you see in a photograph. 
D) Illustrations can focus attention on key details of the image. 
E) Illustrations can intensify meanings and moods.

Question 2

A video technique in which one object gradually changes into another is called ________.

Accepted Answer

A) crawling 
B) image transfer 
C) morphing 
D) interlocking 
E) dubbing 
A) crawling 
B) image transfer 
C) morphing 
D) interlocking 
E) dubbing

Question 3

Because users can create their own paths through a website,designers have to make sure that their sites have clear ________.

Accepted Answer

A) URLs 
B) networks 
C) sequencing 
D) navigation 
E) pop-ups 
A) URLs 
B) networks 
C) sequencing 
D) navigation 
E) pop-ups

Question 4

Which of the following is NOT included in the art director's toolkit for print advertising?

Accepted Answer

A) photos 
B) illustrations 
C) typefaces 
D) layout 
E) dubbing 
A) photos 
B) illustrations 
C) typefaces 
D) layout 
E) dubbing

Question 5

Web pages should follow the same layout rules as ________.

Accepted Answer

A) billboards 
B) posters 
C) picture window ads 
D) dominant type ads 
E) storyboards 
A) billboards 
B) posters 
C) picture window ads 
D) dominant type ads 
E) storyboards

Question 6

A basic design principle is "Less is more."

Accepted Answer

A) True 
 B)False

Question 7

A print advertisement for Bloomingdale's features seven separate photographs of products for a trip to the beach,including sunglasses and a beach bag.The largest image in the ad is a photograph of a famous surfer.The headline for the ad appears above the photographs,and smaller text providing details on the products and the sale appears below the photographs.Which type of layout does this ad use?

Accepted Answer

A) picture window 
B) circus 
C) panel 
D) nonlinear 
E) dominant type 
A) picture window 
B) circus 
C) panel 
D) nonlinear 
E) dominant type

Question 8

In which stage of the video production process are the roles of gaffer and grip involved?

Accepted Answer

A) message design 
B) preproduction 
C) production 
D) postproduction 
E) distribution 
A) message design 
B) preproduction 
C) production 
D) postproduction 
E) distribution

Question 9

The ________ has responsibility for the actual filming of the TV commercial.

Accepted Answer

A) editor 
B) art director 
C) producer 
D) director 
E) arranger 
A) editor 
B) art director 
C) producer 
D) director 
E) arranger

Question 10

Which type of design uses flowing,curved lines reminiscent of vines and flowers?

Accepted Answer

A) art nouveau 
B) pop art 
C) grunge 
D) art deco 
E) modern 
A) art nouveau 
B) pop art 
C) grunge 
D) art deco 
E) modern

Question 11

The technique in which the baby's face gradually changes into a woman's face is known as ________.

Accepted Answer

A) die-cutting 
B) debossing 
C) morphing 
D) interlocking 
E) dubbing 
A) die-cutting 
B) debossing 
C) morphing 
D) interlocking 
E) dubbing

Question 12

Finding the right director,locating or building a set,and casting the talent are all elements of which step in the production of a television commercial?

Accepted Answer

A) message design 
B) preproduction 
C) production 
D) postproduction 
E) mechanicals 
A) message design 
B) preproduction 
C) production 
D) postproduction 
E) mechanicals

Question 13

In a(n)________ layout,the art fills the frame,and the copy is embedded in the picture.

Accepted Answer

A) all art 
B) circus 
C) panel 
D) nonlinear 
E) picture window 
A) all art 
B) circus 
C) panel 
D) nonlinear 
E) picture window

Question 14

Adreena wants to make consumers think of antiques with her photograph for a print advertisement for handcrafted furniture.Adreena should use a sepia tone for the photograph.

Accepted Answer

A) True 
 B)False

Question 15

Premier,FinalCut,and Avid are all examples of ________ used by web designers.

Accepted Answer

A) click-art providers 
B) navigation tools 
C) editing tools 
D) web video providers 
E) design standards 
A) click-art providers 
B) navigation tools 
C) editing tools 
D) web video providers 
E) design standards

Question 16

Kindrella is trying to convey a natural,no-nonsense tone in a print ad.Which of the following color(s)should she use in the ad?

Accepted Answer

A) earth tones 
B) pastels 
C) black and white 
D) red and blue 
E) red and yellow 
A) earth tones 
B) pastels 
C) black and white 
D) red and blue 
E) red and yellow

Question 17

Kimberly is considering using visuals of matched or proportional sizes.Name and describe the appropriate layout she should use.

Accepted Answer

The panel or grid layout can u

Question 18

In the comprehensive stage of developing a print ad,elements are assembled in their final position for reproduction.

Accepted Answer

A) True 
 B)False

Question 19

Provide an example in which a visual might accomplish a message objective better than words would.

Accepted Answer

Answers may vary,but should in

Question 20

If a website's ________ is cluttered or unclear,website visitors will likely give up and move on to some other site.

Accepted Answer

A) banner ad 
B) URL 
C) navigation 
D) pop-up 
E) click-through rate 
A) banner ad 
B) URL 
C) navigation 
D) pop-up 
E) click-through rate

Which of the following statements about advertising art is FALSE?

A video technique in which one object gradually changes into another is called ________.

Because users can create their own paths through a website,designers have to make sure that their sites have clear ________.

Which of the following is NOT included in the art director's toolkit for print advertising?

Web pages should follow the same layout rules as ________.

A basic design principle is "Less is more."

In which stage of the video production process are the roles of gaffer and grip involved?

The ________ has responsibility for the actual filming of the TV commercial.

Which type of design uses flowing,curved lines reminiscent of vines and flowers?

The technique in which the baby's face gradually changes into a woman's face is known as ________.

Finding the right director,locating or building a set,and casting the talent are all elements of which step in the production of a television commercial?

In a(n)________ layout,the art fills the frame,and the copy is embedded in the picture.

Adreena wants to make consumers think of antiques with her photograph for a print advertisement for handcrafted furniture.Adreena should use a sepia tone for the photograph.

Premier,FinalCut,and Avid are all examples of ________ used by web designers.

Kindrella is trying to convey a natural,no-nonsense tone in a print ad.Which of the following color(s)should she use in the ad?

Kimberly is considering using visuals of matched or proportional sizes.Name and describe the appropriate layout she should use.

In the comprehensive stage of developing a print ad,elements are assembled in their final position for reproduction.

Provide an example in which a visual might accomplish a message objective better than words would.

If a website's ________ is cluttered or unclear,website visitors will likely give up and move on to some other site.

Strategic Brand Communication

Advertising

Public Relations

Action and Interaction: Direct Response and Promotions

How Brand Communication Works

Strategic Research

Segmenting and Targeting the Audience

Strategic Planning

The Creative Side

Promotional Writing

Media Basics

Paid Media

Owned,interactive, and Earned Media

Media Planning and Negotiation

Imc Management

Evaluating Imc Effectiveness

Social Impact,responsibility, and Ethics: Is It Right

Filters

Exam 11: Visual Communication

Which of the following statements about advertising art is FALSE?

A video technique in which one object gradually changes into another is called ________.

Because users can create their own paths through a website,designers have to make sure that their sites have clear ________.

Which of the following is NOT included in the art director's toolkit for print advertising?

Web pages should follow the same layout rules as ________.

A basic design principle is "Less is more."

In which stage of the video production process are the roles of gaffer and grip involved?

The ________ has responsibility for the actual filming of the TV commercial.

Which type of design uses flowing,curved lines reminiscent of vines and flowers?

The technique in which the baby's face gradually changes into a woman's face is known as ________.

Finding the right director,locating or building a set,and casting the talent are all elements of which step in the production of a television commercial?

In a(n)________ layout,the art fills the frame,and the copy is embedded in the picture.

Adreena wants to make consumers think of antiques with her photograph for a print advertisement for handcrafted furniture.Adreena should use a sepia tone for the photograph.

Premier,FinalCut,and Avid are all examples of ________ used by web designers.

Kindrella is trying to convey a natural,no-nonsense tone in a print ad.Which of the following color(s)should she use in the ad?

Kimberly is considering using visuals of matched or proportional sizes.Name and describe the appropriate layout she should use.

In the comprehensive stage of developing a print ad,elements are assembled in their final position for reproduction.

Provide an example in which a visual might accomplish a message objective better than words would.

If a website's ________ is cluttered or unclear,website visitors will likely give up and move on to some other site.

Strategic Brand Communication

Advertising

Public Relations

Action and Interaction: Direct Response and Promotions

How Brand Communication Works

Strategic Research

Segmenting and Targeting the Audience

Strategic Planning

The Creative Side

Promotional Writing

Media Basics

Paid Media

Owned,interactive, and Earned Media

Media Planning and Negotiation

Imc Management

Evaluating Imc Effectiveness

Social Impact,responsibility, and Ethics: Is It Right

Filters