Exam 11: Visual Communication

The video equivalent of a rough layout for a print ad is a storyboard.

Discuss the relationship between the use of visuals in advertising and the Facets Model of Effects.

Architectural choices in a store that reflect the personality of its brand are part of ________.

Explain the two ways videographers and photographers handle composition.

The primary function of ________ is to convey the words of the message.

The result of the video editor's initial work is a(n)________.

Which design principle describes how all of the elements in an ad come together?

________ creates a raised surface on paper,and ________ creates a depressed image in paper.

The technique of 3-D printing creates images that appear to jump off the page of print advertisements.

The ________ develops the storyboard and establishes the look of the commercial.

Arthur works at an advertising agency and is in charge of the visual look of the message,both in print and TV,and how it communicates mood,product qualities,and psychological appeals.He makes decisions about whether to use art or photography in print,film or animation in television,and what type of artistic style to use.He was trained in graphic design and designs ads,but he rarely creates the finished art.What is Arthur's job title?

Print ads with color tend to get more attention than ads without color.

Moving an inanimate object a bit at a time and filming it frame by frame is known as ________.

The four major steps in the production of a national television commercial are message design,preproduction,the shoot,and postproduction.

Refer to the following passage to answer the questions below. A television ad for Meridia,a prescription medication for managing obesity,begins by showing a close-up of a cute,pudgy baby's face while a voice-over says something to the effect that "doctors have been concerned about your weight all your life." The baby's face gradually turns into that of a woman who is attractive yet overweight,and the voice-over says,"Meridia can help-just ask your doctor." Then the scene shifts,rather abruptly,to the name of the prescription medication. -The art director wants to purchase a previously recorded image of a baby's face rather than go through the process of casting and abiding by all the regulations for working with minors.What could the art director use?

As you're flipping through the newspaper,your eye catches a bright blue graphic in an ad for a new restaurant.This ad uses ________ to attract attention.

The way elements are positioned to lead the eye through a print ad is known as ________.

Mmmints,the maker of a line of breath mints,is launching a new flavor.The company's agency has created an advertisement that includes a flavor strip,which will allow consumers to experience the taste of the new product.This advertisement is an example of a(n)________.

When art directors use the word art,they mean only illustrations.

What color or colors should Kimberly use to convey the mood she desires?