Exam 11: Visual Communication

Visuals persist in the mind because people generally remember messages as visual fragments,or key images that are filed easily in their minds.

The use of ________ lends a sense of dignity and sophistication to a visual.

The appearance of the ad's printed matter in terms of the style and size of type is known as typography.

Undifferentiated products with low inherent interest can be distinguished by linking the product with visual associations representing lifestyles and types of users.

In an outdoor board,typography should be ________.

During a television commercial shoot,which technician moves props and sets and lays tracks for the dolly on which the camera is mounted?

In which layout stage of a print ad are the elements assembled in their final position for reproduction?

Any image can be scanned and manipulated to create a web image.

Which of the following is considered a "hook" that helps engage the attention of a viewer and contributes to the depth of memory traces the brand message leaves behind?

Name and describe primary elements of the art director's toolkit for print advertising.

Type in print ads has an aesthetic as well as a functional role.

A key to an effective outdoor board is eye-stopping graphics.

What colors should an art director use to bring a friendly tone to an ad?

Explain how printers use screens to create the illusion of shades of colors.

Rahim is an art director developing an advertising campaign for a new online multiplayer game.The advertisement will feature actual actors moving through the animated universe alongside avatars from the game.During which part of the video production process will the actors be inserted into the digital universe?

Discuss two tips for designers of billboards.

An art director creates ________ to plan out the scenes that will be used in a video.

In which layout stage of a print ad is the ad drawn to size and used for presentation either in-house or to the client?

The tab on a file folder is an example of a(n)________.

One problem with using color in newspaper advertising is that the color may not be perfectly in registration.