Exam 11: Visual Communication

A brand icon is the imprint used for immediate identification of a brand or company.

Kimberly is considering using mostly copy in her ad since financial services is a complex topic and the market is interested in knowing detailed information.Describe the layout you would suggest.

What makes web design different from print design?

Compare and contrast the two general types of printed images.

A four-color,full-page advertisement for a sale at a local retailer appeared in the Sunday newspaper.The ad featured several images of products that would be on sale.The color images,however,were somewhat blurry.Which of the following best explains why the images were blurry?

On an outdoor board,the product or brand label may be hundreds of times larger than in real life.

Dailies are rough versions of the commercial assembled from cuts of the raw film footage.

The application of a thin metallic coating molded to the surface of the image with heat and pressure is called ________.

Compare and contrast the responsibilities of a composer and an arranger working on a broadcast production.

Refer to the following passage to answer the questions below. Kimberly,an art director at an advertising agency,is developing the print campaign for one of the agency's clients.The client doesn't have a large budget and would like to keep production costs as low as possible.This means that the creation of original art in the ads is not feasible.The desired look of the ads is formal,and Kimberly wants to convey a calm,serene,reflective,and intellectual mood.She also wants the layout to be formal because the product is financial services targeted to consumers 50+ years old. -Considering that the client does not want to pay for original visuals,how will Kimberly get the visuals she needs to grab attention and set the tone for the ads?

Which of the following is NOT a common type of ad layout?

When an art director creates storyboards that reflect the eventual positions of the camera,she is engaged in ________.

A print advertisement for Hyatt is dominated by the image of a woman sitting on a pristine beach,gazing out at a calm ocean.Text below the image reads "Hyatt.You're more than welcome." The ad also includes a Hyatt website address.Which type of layout does this ad use?

In an advertisement,the visual's primary function is to ________.

The process printers use to reduce the original color image to four halftone negatives is called color separation.

Die cutting is a mechanical technique in which a sharp-edged stamp,or die,is used to cut out unusual shapes.

Lisa writes original music and sometimes writes the lyrics along with the music for radio and television commercials.What is Lisa's role in TV and radio production?

A(n)________ writes the script for a broadcast production.

The art director's toolkit for print advertising includes the photos,illustrations,typeface,color,and layout of the proposed ad.

The process printers use to reduce the original color image to four halftone negatives is called ________.