Question 1

Based on the three criteria for successful customization, which of the following is least likely to be effectively customized?

Accepted Answer

A)  running shoes 
B)  fountain pens 
C)  sunglasses 
D)  laundry detergent 
E)  an automobile 
A)  running shoes 
B)  fountain pens 
C)  sunglasses 
D)  laundry detergent 
E)  an automobile

Question 2

Which of the four disciplines that helps shape our understanding of consumer behavior compares human societies' culture and development?

Accepted Answer

A)  psychology 
B)  sociology 
C)  anthropology 
D)  communication 
E)  economics 
A)  psychology 
B)  sociology 
C)  anthropology 
D)  communication 
E)  economics

Question 3

During historical periods when demand exceeded supply, businesses adopted the ________ concept.

Accepted Answer

A)  marketing 
B)  technology 
C)  societal 
D)  production 
E)  product 
A)  marketing 
B)  technology 
C)  societal 
D)  production 
E)  product

Question 4

Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers.

Accepted Answer

A)  production concept 
B)  product concept 
C)  selling concept 
D)  societal concept 
E)  marketing concept 
A)  production concept 
B)  product concept 
C)  selling concept 
D)  societal concept 
E)  marketing concept

Question 5

Walmart's use of Twitter chatter to inform their decision to sell cake pops is an example of social media's impact on ________.

Accepted Answer

A)  photography 
B)  television commercials 
C)  market trust 
D)  market research 
E)  customer bias 
A)  photography 
B)  television commercials 
C)  market trust 
D)  market research 
E)  customer bias

Question 6

Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.

Accepted Answer

A)  societal marketing 
B)  broadcasting 
C)  target marketing 
D)  the selling orientation 
E)  the product concept 
A)  societal marketing 
B)  broadcasting 
C)  target marketing 
D)  the selling orientation 
E)  the product concept

Question 7

AIRLINE MINI CASE: Transatlantic Airlines flies between popular destinations in the United States and western Europe, and claims to deliver "a first class experience for every passenger." All ticket purchases are made online, and users of the Transatlantic website must register before they search for flights. Transatlantic uses this information to determine which consumers are generating the most profits for the company, which services they purchase most frequently, and which services they are potentially interested in but are not purchasing. This information is then used to make specific promotional offers to profitable customers in an attempt to retain their business and to expand the range of flight services that they purchase. Transatlantic also uses this information to provide unexpected perks to highly profitable customers, like free upgrades to first class.
-In the AIRLINE MINI CASE, by tracking flight searches and developing services to better meet customers' unfulfilled needs, Transatlantic adheres to the ________.

Accepted Answer

A)  social marketing concept 
B)  production concept 
C)  selling concept 
D)  marketing concept 
E)  product concept 
A)  social marketing concept 
B)  production concept 
C)  selling concept 
D)  marketing concept 
E)  product concept

Question 8

Identify and briefly describe the two interrelated forms of customer engagement with marketers. Provide an example that shows why a company needs to consider both types of engagement.

Accepted Answer

Emotional bonds and transaction-based re

Question 9

What three areas should students with expertise in consumer behavior pursue employment in ?

Accepted Answer

Students with expertise in consumer beha

Question 10

Provide three specific examples of how the Internet and related technologies improve marketing transactions by adding value that benefits marketers and/or customers.

Accepted Answer

Examples may vary and can be related to

Question 11

Which of the following is considered an example of consumer behavior?

Accepted Answer

A)  Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store brand. 
B)  Javier generally gets gas on Monday mornings on his way to work. 
C)  Jessica prefers to buy her produce from the farmer's market instead of the grocery store. 
D)  Jeremy generally recycles his old newspapers and cardboard boxes. 
E)  All of the above are examples of consumer behavior. 
A)  Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store brand. 
B)  Javier generally gets gas on Monday mornings on his way to work. 
C)  Jessica prefers to buy her produce from the farmer's market instead of the grocery store. 
D)  Jeremy generally recycles his old newspapers and cardboard boxes. 
E)  All of the above are examples of consumer behavior.

Question 12

The focus of the ________ was to sell more of what the manufacturing department was able to produce.

Accepted Answer

A)  marketing concept 
B)  selling concept 
C)  product concept 
D)  production concept 
E)  market orientation 
A)  marketing concept 
B)  selling concept 
C)  product concept 
D)  production concept 
E)  market orientation

Question 13

Which of the following describes Amazon's customers with high bonds and modest purchase levels?

Accepted Answer

A)  inertia-driven customers 
B)  transactional customers 
C)  loyal customers 
D)  delighted customers 
E)  fans 
A)  inertia-driven customers 
B)  transactional customers 
C)  loyal customers 
D)  delighted customers 
E)  fans

Question 14

RYAN'S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners. He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running. Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
-In the RYAN'S RUNNERS MINI CASE, the process of dividing the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers, is known as ________.

Accepted Answer

A)  market targeting 
B)  product placement 
C)  product positioning 
D)  market segmentation 
E)  social marketing 
A)  market targeting 
B)  product placement 
C)  product positioning 
D)  market segmentation 
E)  social marketing

Question 15

As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads, marketers are ________.

Accepted Answer

A)  investing in flashier television advertisements to attract attention to themselves 
B)  buying more air time in an attempt to crowd out their competitors' advertisements 
C)  lobbying for legislation that will prohibit the sale of devices that allow consumers to avoid advertising on the basis that such devices are anti-competitive 
D)  shifting dollars from traditional display advertising to sites like Facebook that can deliver huge audiences 
E)  blocking out any mention of brand names during regular programming 
A)  investing in flashier television advertisements to attract attention to themselves 
B)  buying more air time in an attempt to crowd out their competitors' advertisements 
C)  lobbying for legislation that will prohibit the sale of devices that allow consumers to avoid advertising on the basis that such devices are anti-competitive 
D)  shifting dollars from traditional display advertising to sites like Facebook that can deliver huge audiences 
E)  blocking out any mention of brand names during regular programming

Question 16

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

Accepted Answer

A)  marketer 
B)  consumer 
C)  influencer 
D)  content generator 
A)  marketer 
B)  consumer 
C)  influencer 
D)  content generator

Question 17

RYAN'S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners. He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running. Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
-In the RYAN'S RUNNERS MINI CASE, which of the four elements of the marketing mix does Ryan use to differentiate his store in the marketplace?

Accepted Answer

A)  place 
B)  positioning 
C)  promotion 
D)  price 
E)  product/service 
A)  place 
B)  positioning 
C)  promotion 
D)  price 
E)  product/service

Question 18

Purchase behavior and post-purchase evaluation are elements of the input stage of the consumer decision-making model.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT one of the benefits of retaining loyal customers?

Accepted Answer

A)  Loyal customers are more likely to purchase high margin supplemental products. 
B)  Loyal customers are more price-sensitive. 
C)  It is less expensive to service existing customers. 
D)  Loyal customer refer other customers and engage in positive word-of-mouth. 
E)  Loyal customers make employees' jobs easier and more satisfying. 
A)  Loyal customers are more likely to purchase high margin supplemental products. 
B)  Loyal customers are more price-sensitive. 
C)  It is less expensive to service existing customers. 
D)  Loyal customer refer other customers and engage in positive word-of-mouth. 
E)  Loyal customers make employees' jobs easier and more satisfying.

Question 20

Sophisticated marketers selectively build relationships with customers according to their profitability by customer retention by ________.

Accepted Answer

A)  monitoring customers' consumption volume and shopping patterns 
B)  creating tiers of customers according to their profitability levels 
C)  developing distinct strategies for each group of customers 
D)  A, B and C 
E)  none of the above 
A)  monitoring customers' consumption volume and shopping patterns 
B)  creating tiers of customers according to their profitability levels 
C)  developing distinct strategies for each group of customers 
D)  A, B and C 
E)  none of the above

Based on the three criteria for successful customization, which of the following is least likely to be effectively customized?

Which of the four disciplines that helps shape our understanding of consumer behavior compares human societies' culture and development?

During historical periods when demand exceeded supply, businesses adopted the ________ concept.

Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers.

Walmart's use of Twitter chatter to inform their decision to sell cake pops is an example of social media's impact on ________.

Identify and briefly describe the two interrelated forms of customer engagement with marketers. Provide an example that shows why a company needs to consider both types of engagement.

What three areas should students with expertise in consumer behavior pursue employment in ?

Provide three specific examples of how the Internet and related technologies improve marketing transactions by adding value that benefits marketers and/or customers.

Which of the following is considered an example of consumer behavior?

The focus of the ________ was to sell more of what the manufacturing department was able to produce.

Which of the following describes Amazon's customers with high bonds and modest purchase levels?

As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads, marketers are ________.

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

Purchase behavior and post-purchase evaluation are elements of the input stage of the consumer decision-making model.

Which of the following is NOT one of the benefits of retaining loyal customers?

Sophisticated marketers selectively build relationships with customers according to their profitability by customer retention by ________.

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 1: Consumer Behavior: Information-Driven Consumer Behavior

Based on the three criteria for successful customization, which of the following is least likely to be effectively customized?

Which of the four disciplines that helps shape our understanding of consumer behavior compares human societies' culture and development?

During historical periods when demand exceeded supply, businesses adopted the ________ concept.

Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers.

Walmart's use of Twitter chatter to inform their decision to sell cake pops is an example of social media's impact on ________.

Identify and briefly describe the two interrelated forms of customer engagement with marketers. Provide an example that shows why a company needs to consider both types of engagement.

What three areas should students with expertise in consumer behavior pursue employment in ?

Provide three specific examples of how the Internet and related technologies improve marketing transactions by adding value that benefits marketers and/or customers.

Which of the following is considered an example of consumer behavior?

The focus of the ________ was to sell more of what the manufacturing department was able to produce.

Which of the following describes Amazon's customers with high bonds and modest purchase levels?

As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads, marketers are ________.

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

Purchase behavior and post-purchase evaluation are elements of the input stage of the consumer decision-making model.

Which of the following is NOT one of the benefits of retaining loyal customers?

Sophisticated marketers selectively build relationships with customers according to their profitability by customer retention by ________.

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters