Exam 1: Consumer Behavior: Information-Driven Consumer Behavior

The adoption of digital technologies has introduced drastic changes into the business environment, including which of the following?

When Samsung incorporated twitter comments about the iPhone into its advertising pitch, it was taking advantage of which facet of the interactive exchange?

Those in favor of socially responsible marketing call on marketers to adopt the societal marketing concept, which requires marketers to ________.

Customers have different expectations when they purchase a Lexus than when they purchase a Hyundai. These expectations affect ________.

Marketing myopia causes companies to focus on crucial changes in the marketplace as they look through the window rather than into the mirror.

Using the classification system used by airlines in the text, a diamond or an emerald who is some miles short of keeping his or her status at the end of a given year technically must be "demoted" to ________.

Much like traditional television advertising, digital technologies allow for two-way interactive exchanges between customers and marketers.

The Internet offers marketers the ability to customize their products, services, and promotional messages to individual consumers, as seen in how Amazon.com sends emails to customers who are interested in a product category telling them about a new promotional offer.

Researchers have identified two interrelated forms of customer engagement with marketers: ________ and ________.

When Amazon buyers find books instantly, read sample pages and reviews posted by other readers, and begin reading purchased books within minutes after placing their orders, Amazon collects information about what books they looked at, the sample pages and reviews they clicked on, and the time spent on each activity. This is an example of a value exchange.

The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________.

Post-purchase benefits such as warranties and return policies are part of the place element of the marketing mix.

Which of the following is consistent with the societal marketing concept?

The production concept makes sense in developing countries where the main objective is to make products available to the maximum number of consumers at the lowest prices.

The societal marketing concept requires marketers to fulfill the needs of the target audience in ways that improve, preserve and enhance society's well-being and meet business objectives.

Companies that focus on understanding customers are able to continue to grow and remain leaders in their industries in spite of increased competition and changing business environments.

Kevin's company owns a factory that can produce 1,000 widgets per week. His primary focus is on getting consumers to purchase as many widgets as possible to ensure that he is maximizing his sales relative to his production capacity. Kevin's business is exhibiting the ________.

The three distinct but interlocking steps of the consumer decision-making process are ________.

The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.

Which of the four disciplines that helps shape our understanding of consumer behavior is defined as the study of the development, structure, functioning and problems of human society?