Question 1

How have commercialization and the demand for greater profits affected the book publishing industry?

Accepted Answer

Commercialization and the demand for gre

Question 2

About _____________ new and reprinted book titles are issued each year in the United States.

Accepted Answer

A)  100,000 
B)  150,000 
C)  300,000 
D)  1,000,000 
A)  100,000 
B)  150,000 
C)  300,000 
D)  1,000,000

Question 3

What was the Stamp Act? What was its goal?

Accepted Answer

The Stamp Act was a piece of legislation

Question 4

The book is the least "mass" of our mass media in terms of audience reach.

Accepted Answer

A) True 
 B)False

Question 5

The publication and distribution of a book initially or exclusively online is called

Accepted Answer

A)  e-publishing. 
B)  digital books. 
C)  e-books. 
D)  POD. 
A)  e-publishing. 
B)  digital books. 
C)  e-books. 
D)  POD.

Question 6

Over half of all book sales in the United States are accounted for by independent bookstores.

Accepted Answer

A) True 
 B)False

Question 7

The products of a timed publication of a book soon after a well-publicized event is known as

Accepted Answer

A)  trade books. 
B)  instant books. 
C)  e-books. 
D)  pulp novels. 
A)  trade books. 
B)  instant books. 
C)  e-books. 
D)  pulp novels.

Question 8

After its development by Gutenberg,the printing press spread rather slowly throughout Europe.

Accepted Answer

A) True 
 B)False

Question 9

The American novel flowered in the 1800s because of all but which of the following?

Accepted Answer

A)  technically improved printing 
B)  low-cost printing (and therefore lower-cost books) 
C)  widespread literacy 
D)  increased leisure time 
A)  technically improved printing 
B)  low-cost printing (and therefore lower-cost books) 
C)  widespread literacy 
D)  increased leisure time

Question 10

In 1860,the Beadle brothers began selling popular action novels for 10 cents.These _____________ helped turn books into a mass medium.

Accepted Answer

A)  dime novels 
B)  ten-cent readers 
C)  broadsides 
D)  serialized novellas 
A)  dime novels 
B)  ten-cent readers 
C)  broadsides 
D)  serialized novellas

Question 11

Why were books a rarity in the colonies?

Accepted Answer

Books were a rarity in the early America

Question 12

The linotype machine permitted the mechanical rather than manual setting of type by printers.

Accepted Answer

A) True 
 B)False

Question 13

About 40% of new books are sold every year by

Accepted Answer

A)  chain bookstores. 
B)  discount stores. 
C)  independent bookstores. 
D)  Amazon. 
A)  chain bookstores. 
B)  discount stores. 
C)  independent bookstores. 
D)  Amazon.

Question 14

"Dollar books for a dime" was the slogan of publisher Beadle & Company,sellers of all but which of the following?

Accepted Answer

A)  dime novels 
B)  pulp novels 
C)  inexpensive frontier and adventure stories 
D)  comic books 
A)  dime novels 
B)  pulp novels 
C)  inexpensive frontier and adventure stories 
D)  comic books

Question 15

Why can books,as compared to television and movies,be a particularly important source of personal development?

Accepted Answer

Books can be a particularly important so

Question 16

What are the primary advantages of e-books and e-publishing?

Accepted Answer

E-books and e-publishing offer several p

Question 17

A book is _____________when someone in authority limits publication of or access to it.

Accepted Answer

A)  proscribed 
B)  censored 
C)  mandated 
D)  circumscribed 
A)  proscribed 
B)  censored 
C)  mandated 
D)  circumscribed

Question 18

John Adams' Novanglus Papers and Thomas Paine's Common Sense

Accepted Answer

A)  openly challenged British rule of the colonies. 
B)  articulately supported Britain's right to rule the colonies. 
C)  were instrumental in the fight to free the slaves. 
D)  were originally printed in Latin. 
A)  openly challenged British rule of the colonies. 
B)  articulately supported Britain's right to rule the colonies. 
C)  were instrumental in the fight to free the slaves. 
D)  were originally printed in Latin.

Question 19

Designed to help England recoup the money it lost waging the French and Indian War,the passage of the _____________ in 1765 angered colonial printers,who correctly saw it as a limit on their right of free expression.

Accepted Answer

A)  Alien and Sedition Act 
B)  Paine Act 
C)  Stamp Act 
D)  Royal Printing Act 
A)  Alien and Sedition Act 
B)  Paine Act 
C)  Stamp Act 
D)  Royal Printing Act

Question 20

Books that are published first and only as paperbacks designed to appeal to a broad readership are called

Accepted Answer

A)  el-hi. 
B)  trade books. 
C)  professional books. 
D)  mass market paperbacks. 
A)  el-hi. 
B)  trade books. 
C)  professional books. 
D)  mass market paperbacks.

How have commercialization and the demand for greater profits affected the book publishing industry?

About _____________ new and reprinted book titles are issued each year in the United States.

What was the Stamp Act? What was its goal?

The book is the least "mass" of our mass media in terms of audience reach.

The publication and distribution of a book initially or exclusively online is called

Over half of all book sales in the United States are accounted for by independent bookstores.

The products of a timed publication of a book soon after a well-publicized event is known as

After its development by Gutenberg,the printing press spread rather slowly throughout Europe.

The American novel flowered in the 1800s because of all but which of the following?

In 1860,the Beadle brothers began selling popular action novels for 10 cents.These _____________ helped turn books into a mass medium.

Why were books a rarity in the colonies?

The linotype machine permitted the mechanical rather than manual setting of type by printers.

About 40% of new books are sold every year by

"Dollar books for a dime" was the slogan of publisher Beadle & Company,sellers of all but which of the following?

Why can books,as compared to television and movies,be a particularly important source of personal development?

What are the primary advantages of e-books and e-publishing?

A book is _____________when someone in authority limits publication of or access to it.

John Adams' Novanglus Papers and Thomas Paine's Common Sense

Designed to help England recoup the money it lost waging the French and Indian War,the passage of the _____________ in 1765 angered colonial printers,who correctly saw it as a limit on their right of free expression.

Books that are published first and only as paperbacks designed to appeal to a broad readership are called

Mass Communication, Culture, and Media Literacy

Convergence and the Reshaping of Mass Communication

Newspapers

Magazines

Film

Radio, Recording, and Popular Music

Television, Cable, and Mobile Video

Video Games

The Internet and Social Media

Public Relations

Advertising

Theories and Effects of Mass Communication

Media Freedom, Regulation, and Ethics

Global Media

Filters

Exam 3: Books

How have commercialization and the demand for greater profits affected the book publishing industry?

About _____________ new and reprinted book titles are issued each year in the United States.

What was the Stamp Act? What was its goal?

The book is the least "mass" of our mass media in terms of audience reach.

The publication and distribution of a book initially or exclusively online is called

Over half of all book sales in the United States are accounted for by independent bookstores.

The products of a timed publication of a book soon after a well-publicized event is known as

After its development by Gutenberg,the printing press spread rather slowly throughout Europe.

The American novel flowered in the 1800s because of all but which of the following?

In 1860,the Beadle brothers began selling popular action novels for 10 cents.These _____________ helped turn books into a mass medium.

Why were books a rarity in the colonies?

The linotype machine permitted the mechanical rather than manual setting of type by printers.

About 40% of new books are sold every year by

"Dollar books for a dime" was the slogan of publisher Beadle & Company,sellers of all but which of the following?

Why can books,as compared to television and movies,be a particularly important source of personal development?

What are the primary advantages of e-books and e-publishing?

A book is _____________when someone in authority limits publication of or access to it.

John Adams' Novanglus Papers and Thomas Paine's Common Sense

Designed to help England recoup the money it lost waging the French and Indian War,the passage of the _____________ in 1765 angered colonial printers,who correctly saw it as a limit on their right of free expression.

Books that are published first and only as paperbacks designed to appeal to a broad readership are called

Mass Communication, Culture, and Media Literacy

Convergence and the Reshaping of Mass Communication

Newspapers

Magazines

Film

Radio, Recording, and Popular Music

Television, Cable, and Mobile Video

Video Games

The Internet and Social Media

Public Relations

Advertising

Theories and Effects of Mass Communication

Media Freedom, Regulation, and Ethics

Global Media

Filters