Exam 6: Planning, Strategy, and Competitive Advantage

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The tool that is used in situations when programmed decision making is appropriate is a ________ plan.

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A company that is serving only a few market segments has most likely adopted a ________ strategy.

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According to Michael Porter's theory, it is possible for managers to pursue both a low-cost strategy and a differentiation strategy at the same time.

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The level of an organization that contains the organization's marketing department, R&D department, and human resources department is the ________ level.

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Cheng-En has just completed a study for his company, NewElectronics, Inc., which produces wireless earbuds. This study focuses on the major threats to NewElectronics. Cheng-En has found that his company has one major rival, MagicSounds, Inc., which has developed impressive brand loyalty. Cheng-En's company uses a specific type of metal that only a few suppliers offer. However, NewElectronics's earbuds would still be affordable for many customers. Furthermore, Cheng-En does not see any products that can be used in place of New Electronics earbuds. Based on what you know about Michael Porter's five forces model, which of the following would Cheng-En claim is the greatest threat to NewElectronics?

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