Exam 14: Operations Management: Managing Vital Operations and Processes

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Partial productivity measures the efficiency of ________in the production of a given output

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Define customer relationship management (CRM), and discuss how it helps maximize the value an organization can deliver to its customers over time.

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Customer relationship management (CRM)is a technique that uses IT to develop an ongoing relationship with customers to maximize the value an organization can deliver to them over time. CRM IT monitors, controls, and links each of the functional activities involved in marketing, selling, and delivering products to customers. CRM systems have three interconnected components: sales and selling, after-sales service and support, and marketing. Suppose that a sales manager has access only to sales data that show the total sales revenue each salesperson generated in the last 30 days. This information does not break down how much revenue came from sales to existing customers versus sales to new customers. Important knowledge is being lost. Today, sales and selling CRM software contains best sales practices that analyze information and then recommend ways to improve the way the sales process operates. When a company implements after-sales service and support CRM software, salespeople are required to input detailed information about their follow-up visits to customers. Because the system is now tracking and documenting every customer's case history, salespeople have instant access to a record of everything that occurred during previous phone calls or visits. They are now in a much better position to be responsive to customers' needs and build customer loyalty, so a company's after-sales service improves.

A fixed-position production layout would be particularly recommended if

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Higher product quality can increase efficiency, increase profits, and decrease

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The total amount of raw materials and component parts that an organization has on hand is known as

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Describe a just-in-time (JIT)inventory system.

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Which of the following describes the product layout?

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Ford Motor Company reorganized its procurement process by simplifying and streamlining the process itself and as a result was able to cut the size of the accounts payable department by 95 percent. This is an example of

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CRM systems have two interconnected components: sales and selling, and after-sales service and support.

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What is one way that CRM can maximize the value delivered to customers over time?

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In measuring the total factor productivity of an organization, an example of a measure of the amount of energy consumed in output production is the number of

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Lambretti and Sons is an international manufacturer and retailer of luxury pens and writing instruments based in Rome, Italy. The company has been in business for 100 years and has a reputation as being "the best of the best." Their pens are status symbols used by high-profile businessmen and celebrities. In recent years, several other luxury pen manufacturers have entered the market. SwissPen's goods are less expensive and are of a quality equivalent to that of Lambretti and Sons. Should Lambretti be overly worried about competition from SwissPen?

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A JIT system

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Which of the following calculates labor productivity?

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Identify and discuss the two reasons that managers seek to control and improve the quality of their organization's products.

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The efficiency of an organization with reference to the contribution of an individual input is known as (the)________ productivity.

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Improving product quality increases the operating costs of the organization.

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Generally, other things being equal, most customers prefer products with

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A manufacturing organization using a JIT system can achieve major cost savings as a result of ________ inventory holding costs.

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The management of efficiency is an extremely important issue in most organizations, because increased efficiency generally helps

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