Exam 9: Market Segmentation, Targeting, and Positioning

The 80/20 rule is most closely related to which basis of segmentation?

Zappos provides value to its customers by

Australia-based Renewable Energy Ltd. sells a $10 million device that converts manure into energy. One of these devices is capable of generating energy equal to $2 million of natural gas per year. The company believes its target market consists of businesses similar to its first customer, a fertilizer manufacturer that was located in a rural area. If the firm expands to the United States, it most likely will use which of the following strategies to segment its market?

Which of the following is a criterion used for selecting a target market?

A firm may decide against targeting a segment that

The segmentation strategy used by Prince Sports today is

A marketing manager goes through several steps to put a market segmentation plan into effect. This includes forming market segments and then ________ without encountering excessive costs.

Carmaker Kia has used its 10-year/100,000 mile warranty program to improve consumer perceptions of the reliability of its vehicles. This would be considered a ________ strategy.

Figure 9-9 -Assume that the perceptual map in Figure 9-9 above is an accurate representation for adult consumers. A heavy consumer of mineral water is likely to think that mineral water is

Todd Harris and Associates, a New York sales promotion agency, discovered from an analysis of its files that one-quarter (or 25 percent) of its clients generated more than three-quarters (or 75 percent) of its fees and commissions. This is an example of what concept?

"For upscale American families who desire a carefree driving experience, Volvo is a premium-priced automobile that offers the utmost in safety and dependability" is a ________ statement for Volvo in North America.

Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is

What are the criteria used to select target markets?

Which of the following statements about Zappos is most accurate?

The ultimate criterion for an organization's marketing success is that ________ as a result of increased synergies.

The market segmentation strategy known as frequency marketing focuses on

Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?

Universal Concerts wants to bring a series of music concerts to Canada next year. In general, western Canadians prefer country music while eastern Canadians prefer rock. In fact, a country music event in eastern Canada is very likely to have lots of empty seats. To maximize revenue, Universal Concerts should segment its Canadian market according to

All of these are criteria used for selecting target market segments except which?

The United Talent Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in communities that have fewer than 100,000 residents. In this example, the agency would be using ________ segmentation.