Exam 9: Market Segmentation, Targeting, and Positioning

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The increased customer value achieved through performing organizational functions such as marketing or manufacturing more efficiently is referred to as

(Multiple Choice)

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Question 41

Alamo, a national car rental firm, targets 50 percent of its advertising to salespeople who rent a car over 40 weeks per year. The company is using ________ segmentation.

(Multiple Choice)

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Question 42

When expenses are greater than the potential increased sales from market segmentation, a firm should

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Question 43

Evergreen Air Center in Marana, Arizona, is the world's biggest parking lot for unwanted commercial aircraft. Airlines pay from $750 to $5,000 a month for its storage service. The warm, dry air where the operation is located serves as a cheap and effective airplane preservative. Which segmentation variable might Evergreen use to segment the market?

(Multiple Choice)

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Question 44

Criteria for forming segments involve both similarities and differences. In terms of the needs of buyers, the similarities must be a segment, and the differences must be segments.

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Question 45

ChoiceShirts is an online company that makes made-to-order T-shirts. Its online customers can order their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch. This is an example of

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Question 46

Describe the market segmentation process.

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Question 47

What is market segmentation and why is it important?

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Question 48

Region and city size are both variables used to employ ________ segmentation.

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Question 49

Suppose marketers want to use product differentiation and market segmentation strategies. What question should they ask when considering the potential for cannibalization with these strategies?

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Question 50

All of these are market segmentation strategies except which?

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Question 51

To be identified as a market segment, members of the group must

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Question 52

A market-product grid is a framework to relate the ________ to products offered or potential marketing actions by an organization.

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Question 53

The Claritas PRIZM lifestyle segmentation is based on the belief that "birds of a feather flock together." It combines ________ with a geographic component.

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Question 54

Explain what a market-product grid is and how it is used.

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Question 55

Recently, U.S. dairies, struggling to increase milk sales, tried to change the way adults thought about chocolate milk. The dairies wanted to ________ chocolate milk in the minds of adult consumers.

(Multiple Choice)

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Question 56

Massage Envy offers massage services on a subscription basis, so it targets consumers that desire to get multiple treatments per month. Massage Envy likely segments its market by

(Multiple Choice)

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Question 57

Which of the following statements regarding segmentation bases is most accurate?

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Question 58

Variables such as statistical area, the North American Industry Classification System (NAICS) code, and usage rate are all examples of ways to

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Question 59

Wonk is a unique furniture company that design, builds, and retails in Brooklyn, NY. You can customize your design with creative input, including personalizing items with wood and lacquer options or environmentally conscious materials and finishes, though the options are not unlimited. Wonk relies on

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Question 60

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Exam 9: Market Segmentation, Targeting, and Positioning

The increased customer value achieved through performing organizational functions such as marketing or manufacturing more efficiently is referred to as

Alamo, a national car rental firm, targets 50 percent of its advertising to salespeople who rent a car over 40 weeks per year. The company is using ________ segmentation.

When expenses are greater than the potential increased sales from market segmentation, a firm should

Criteria for forming segments involve both similarities and differences. In terms of the needs of buyers, the similarities must be ________ a segment, and the differences must be ________ segments.

ChoiceShirts is an online company that makes made-to-order T-shirts. Its online customers can order their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch. This is an example of

Describe the market segmentation process.

What is market segmentation and why is it important?

Region and city size are both variables used to employ ________ segmentation.

Suppose marketers want to use product differentiation and market segmentation strategies. What question should they ask when considering the potential for cannibalization with these strategies?

All of these are market segmentation strategies except which?

To be identified as a market segment, members of the group must

A market-product grid is a framework to relate the ________ to products offered or potential marketing actions by an organization.

The Claritas PRIZM lifestyle segmentation is based on the belief that "birds of a feather flock together." It combines ________ with a geographic component.

Explain what a market-product grid is and how it is used.

Recently, U.S. dairies, struggling to increase milk sales, tried to change the way adults thought about chocolate milk. The dairies wanted to ________ chocolate milk in the minds of adult consumers.

Massage Envy offers massage services on a subscription basis, so it targets consumers that desire to get multiple treatments per month. Massage Envy likely segments its market by

Which of the following statements regarding segmentation bases is most accurate?

Variables such as statistical area, the North American Industry Classification System (NAICS) code, and usage rate are all examples of ways to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Criteria for forming segments involve both similarities and differences. In terms of the needs of buyers, the similarities must be a segment, and the differences must be segments.